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Matt Allen Tactical Bassin' 1/2 oz Swimbait Jig Head by Dirty Jigs Tackle

Dirty Jig Heads teamed up with Matt Allen to create a Swimbait head unlike any before. Featuring a realistic weight-forward design that creates unique bait movement, a combination cone/wire keeper system that locks the bait in place, and a 30 degree...

Lunker Log 5" Worm by Googan Baits

Features: 5" Length Soft Texture & Subtle Shimmy Action! Lateral Lines Hot Colors Perfect Shape Slaunch Sauce Scent Super Salty!

Lite-Flite Lazer Ice Auger Drill by StrikeMaster

*PLEASE NOTE: There is a $15 Shipping Surcharge for this item due to size. This item can only be shipped within the Contiguous US. Shipping for any additional items will be calculated separately based on our standard Shipping Rates...

KVD Ned Ocho Worm by Strike King

Please note: The 2020 Strike King catalog lists the Ned Ocho as a 2.5" soft bait.  The size listed on the packaging and actual size of the bait are 2.75". The Ned Ocho by Strike King is an 8-sided Ned rig worm-style bait in the new Perfect Plastics...

KVD 300D 4.75" Deep Jerkbait by Strike King

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal action...

KVD 300 4.75" Jerkbait by Strike King

The KVD Jerkbait is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and three premium black nickel hooks for that action that ONLY a KVD Jerkbait can give. Jerk on...

KVD 200 4.5" Jerkbait by Strike King

The KVD Jerkbait is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and two premium black nickel hooks for that action that ONLY a KVD Jerkbait can give. Jerk on...

Krackin' Craw 4" Creature Bait by Googan Baits

Features: 4" perfect length so the fish won't let go. Restless Legs Creepy Pinchers Live Segments Raised Ridge on claws for action Stuffed with salt 7pk Part #GKC

Jointed Flicker Shad FFSH7J 7cm Crankbait by Berkley

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag - resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

J-Braid x8 Grand Dark Green 150 yd Filler Spools by Daiwa

J-Braid x8 Grand line is high quality 8 carrier braid made of the finest materials from Japan. Strong, and resistant to abrasion yet well-bodied enough to lay smoothly on the spool. J-BRAID x8 GRAND is spun with Izanas, a state-of-the-art new material...

J-Braid x4 Fluor. Yellow 3000 yd Bulk Spools by Daiwa

LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear!  ** Shirt must be added to cart! Click here to select color/size. **    J-Braid line is high quality 4 carrier braid...

J-Braid x4 Fluor. Yellow 150 yd Filler Spools by Daiwa

J-Braid line is high quality 4 carrier braid made of the finest materials from Japan. J-BRAID 4X is perfect for abrasion resistance and ease of use for knot tying and line management. The NEW 4 Carrier lends itself to be a bit thinner diameter, great for...

J-Braid x4 Dark Green 3000 yd Bulk Spools by Daiwa

LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear!  ** Shirt must be added to cart! Click here to select color/size. **    J-Braid line is high quality 4 carrier braid...

J-Braid x4 Dark Green 150 yd Filler Spools by Daiwa

J-Braid line is high quality 4 carrier braid made of the finest materials from Japan. J-BRAID 4X is perfect for abrasion resistance and ease of use for knot tying and line management. The NEW 4 Carrier lends itself to be a bit thinner diameter, great for...

InvizX Clear 100% Fluorocarbon 200 yd Spool by Seaguar

Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It’s virtually invisible, with advanced hook-setting power, smooth casting and great knot strength. 40% softer for low memory. ...

Internal Swimbait Jig Heads by Strike King

Strike King has created the Internal Swimbait Head for you to add inside hollow body soft plastic swimbaits. This weight includes a large black nickle hook with a 60° eye making it fit perfectly inside a Shadalicious soft plastic swimbait. Rigging...

Hyper-Rattle HR6 2.5" Vertical Jig by Acme Tackle Co.

Acme Tackle brings another innovation to the jigging minnow category by introducing the all-new Hyper-Rattle. This bait offers the balanced, life-like swimming presentation that jigging minnow baits are known for, along with a first-of-its kind sonic...

Hyper-Rattle HR5 2" Vertical Jig by Acme Tackle Co.

Acme Tackle brings another innovation to the jigging minnow category by introducing the all-new Hyper-Rattle. This bait offers the balanced, life-like swimming presentation that jigging minnow baits are known for, along with a first-of-its kind sonic...

Hyper-Rattle HR4 1.5" Vertical Jig by Acme Tackle Co.

Acme Tackle brings another innovation to the jigging minnow category by introducing the all-new Hyper-Rattle. This bait offers the balanced, life-like swimming presentation that jigging minnow baits are known for, along with a first-of-its kind sonic...

Hyper-Glide HG6 2.5" Winged Vertical Jig by Acme Tackle Co.

The NEW Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the bait glides as if it's swimming. Fish it vertically in open water and ice fishing. Shake...

Hyper-Glide HG5 2" Winged Vertical Jig by Acme Tackle Co.

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the bait glides as if it's swimming. Fish it vertically in open water and ice fishing. Shake it...

Hyper-Glide HG4 1.5" Winged Vertical Jig by Acme Tackle Co.

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the bait glides as if it's swimming. Fish it vertically in open water and ice fishing. Shake it...

Hack Attack Heavy Cover 3/4 oz Spinnerbait by Strike King

Strike King Lure Company, is proud to introduce the new Hack Attack Heavy Cover Spinnerbait! BASS Elite Series Angler, Greg Hackney, designed the Hack Attack series. Greg is a phenomenal fisherman who loves to go after big bass in heavy cover and this...

Generator Walleye Deep Jerkbaits by Bandit

The Bandit Generator features two glow stick insertion points that allow for the body to illuminate and glow.  This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive...