Loco Special 6-9' Diving Jerkbait by 13 Fishing

Slender suspense. The Loco Special creates the chaos of prey in peril. Tapping into the inner predator, the Loco Special will dart and pause in a manner most enticing to the most finicky of fish and...

Black Betty Freefall Carbon 10th Anniversary Trick Shop Reel by 13 Fishing

Celebrating a decade of ice fishing exceptionalism, the FreeFall TRICKSHOP EDITION 2021 (Internally known to our team as the “Golden Snitch”) was built as a tribute to the first 10 years...

Coconut Crab Micro Soft Plastic by 13 Fishing

The Coconut Crab  is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with our Donkey Sauce proprietary...

Churro 4.25" Paddle Tail Swimbait by 13 Fishing

The Churro’s joint design gives it flutter on the pause and an easily generated tail kick. Hex-Keel body construction provides the ultimate hydrodynamic stability. Paused or retrieved steadily,...

Cliff Banger 3" Diving Crankbait by 13 Fishing

An important asset when diving through the rocky chunder. Root out the gnarliest fish with a swift, wide wobble that proves persuasive. The extra wide heads double benefit provides added wobble width...

Jabber Jaw 60 Deep Squarebill Crankbait by 13 Fishing

This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loudand furious. The chattering bill is rigged inside the full metal jowls which give...

Trash Panda 2.5" Poppin' Frog by 13 Fishing

With a seriously cupped face, the Poppin’ Trash Panda is patterned to chug loud like a springtime shallow water bluegill. And just like its Walkin’ Trash Panda brother, it has a...

Trash Panda 2.5" Walking Frog by 13 Fishing

Our walking Trash Panda slides through the thick gnar because that’s exactly where it was designed to fish clean. Note the unique topside Blowhole. Instead of hitting heavy cover and...

Shadow Spin 125mm Hybrid Spybait by 13 Fishing

When you take the ultimate application of finesse techniques, develop and refine them into one package, this is exactly what comes out. It’s all business in the front with a custom machined...

Big Squirm 8" Ribbon Tail Worms by 13 Fishing

Whether looking for the big bite or a reaction strike, the Big Squirm gets their attention. The Max Buoyancy tail creates vibration while floating up to beckon in bass from long distances. The...

Origin A Baitcasting Reels by 13 Fishing

The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead...

Kalon Blackout Spinning Reels by 13 Fishing

An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky...

Kalon A Spinning Reels by 13 Fishing

At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a...

Inception Baitcasting Reels by 13 Fishing

Born from a pedigree of performance and style, the Inception is a feature-packed reel capable of meeting any demand you make. The Inception is incredibly easy to fine tune and adjust. Its lightweight...

Concept A Gen II Baitcasting Reels by 13 Fishing

Concept A Gen II is the ultimate fishing partner.  Tough as nails, reliable, and more capable than ever, you won’t ever leave this reel at home.  The new Bulldog Carbon Drag system is...

Spin Walker 108mm Topwater Bait by 13 Fishing

Walk the dog style baits have been calling for an upgrade for a long time, and now 13 Fishing has answered. They’ve added a bottom positioned prop and clacker that give off a beguiling sputter...

Whipper Snapper 110mm Jerkbait by 13 Fishing

Do you want a 5-Star chef to cater your breakfast on tournament morning? Too bad. But if you want to catch the biggest fish in the tournament, throw this. The slim, erratic profile was designed to...

Creed X Spinning Reel by 13 Fishing

Creed X offers comfort and a secure grip with the Evolve Soft Touch Knob, a Strong Arm one-piece aluminum handle and a silky smooth 6 disc carbon drag system. Precision Japanese Hamai cut gearing...

El Diablo 1/2 oz Lipless Crankbait by 13 Fishing

El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible...

Warthog 60mm Squarebill Crankbait by 13 Fishing

An important asset when diving through the rocky chunder. Root out the gnarliest fish with a swift, wide wobble that proves persuasive. The extra wide heads double benefit provides added wobble width...

Vertigo Minnow 4" Drop Shot Bait by 13 Fishing

Bite size is the right size. Vertigo Minnow is neutrally buoyant and balanced which will have fish in suspense. Twitch and pause or steadily retrieve and Vertigo will entice the most discerning...

Wobble Craw 4.25" Creature Bait by 13 Fishing

The Wobble Craw scurries as a convulsive prey with an erratic action. An easily edible target, the claws and body produce captivating thumps, signaling the correct time to feed for crustacean feeding...

Pathfinder Hybrid Walking Bait by 13 Fishing

Designed to produce a topwater delivery in cover where traditional baits dare not venture. With heavy duty hooks, internal rattles, and hybrid construction it is engineered for fishing supremacy...

Ninja Worm 7" by 13 Fishing

The slender body slips into cover anywhere while the floating plastic design keeps the tail up in surrender to lurking predators. The slightest movement sends shock waves from the tail into water to...