Lures

Krej 85 3.3" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or...

Glow Blade Tandem 1/2 oz Spinnerbait by Booyah Bait Co

The BOOYAH Glow Blade Spinnerbaits are hard to beat in stained or dingy water and maybe your ace in the hole when the clouds take over. Finished with a durable hi-viz glow paint on both blades and the head, with a vibrant 50 strand silicone skirt back on...

Glow Blade Tandem 3/8 oz Spinnerbait by Booyah Bait Co

The BOOYAH Glow Blade Spinnerbaits are hard to beat in stained or dingy water and maybe your ace in the hole when the clouds take over. Finished with a durable hi-viz glow paint on both blades and the head, with a vibrant 50 strand silicone skirt back on...

Flash Point Deep 4.25" Jerkbait by Booyah Bait Co

The BOOYAH Flash Point Deep dives deeper to trigger suspended bass in the abyss. This extended-lip version retains the proven flash, hard-cutting action, and superior sonar visibility of the original, delivering the ultimate deep-water jerkbait...

Graph ShadZ 3/8 oz Pre-Rigged Swimbait by Z-Man Fishing

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech softbait feature a line-through jighead and recessed line tie for a consistent, balanced presentation. The lure reaches...

Trout Magnet Big 142pc Kit by Leland's Lures

The Trout Magnet Big Kit is Leland's Lures' original Trout Magnet kit and has a great color selection. Included are (10) brown, black, mint green, white/chartreuse, gold glitter, rainbow glitter, yellow, red, orange, pink, and (20) white split tail grub...

Trout Magnet Neon 82pc Kit by Leland's Lures

The Trout Magnet Neon Kit is a collection of Leland's Lures 7 hottest, brightest fish-catching colors. Perfect in almost every fishing condition, these colors are bright, popular, and deadly. The Neon Kit comes with (10) of the following body colors:...

Trout Magnet TNT 82pc Kit by Leland's Lures

The Trout Magnet TNT Kit is a collection of their 7 hottest colors. Perfect in almost every fishing condition, these colors are bright, popular, and deadly. The TNT Kit comes with (10) of the following body colors: White, Pink, Chartreuse, Salmon Fix,...

Panfish Magnet 82pc Kit by Leland's Lures

The Panfish Magnet Kit is a collection of Leland's Lures 7 best panfish colors. Perfect in almost every water condition, these colors are deadly on all panfish. The 1/64 oz EXTRA-LONG Panfish jighead in combination with these specially selected colors...

Crappie Magnet 78pc Kit by Leland's Lures

For fisherman wanting to try some of Leland's Lures best baits, the Crappie Magnet Kit allows you to choose from eight of their most deadly colors and pair that with your choice of either the Double Cross or Crappie Magnet 1/32oz or 1/16oz jig heads...

Crappie Magnet Best of the Best 115pc Kit by Leland's Lures

The Crappie Magnet Best of the Best 115-piece kit is Leland Lure's newest Crappie Magnet kit.  It has all their best Crappie Magnet colors along with Double Cross Heads and E-Z Slotted Crappie Floats.  Everything you need to begin catching more...

Crappie Magnet Slab Curly Body 12pk by Leland's Lures

Built with an extra large curly tail, the Crappie Magnet Slab Curly has amazing action.  The middle part of the body has a hinged area that helps create a unique action to the middle of the lure, with a tail that is designed to turn at very slow...

Crappie Magnet 1.5" Split Tail Body 15pk by Leland's Lures

Built with a unique split tail that stays open, the Crappie Magnet Body has very little action but will consistently outfish skirts and curly tails that have more motion. One of the top vertical fishing jigs for crappie on the market, Crappie Magnet has...

Crappie Magnet Slab Bites Scented Bait Nuggets by Leland's Lures

Adding scented bait to your crappie rig increases the amount of bites you can get when fishing with Crappie Magnet. Leland's created a more durable bait to increase hits but stay on the hook. Try them out and see why their pro staff is so excited about...

Flat Finesse F4 1/2 oz Crankbait by 6th Sense Fishing

The 6th Sense Lure Lab set out to redefine the flat sided crankbait. The vision was to incorporate durability with castability, along with a better tight wobble hunting action for those finicky fish. This flat sided crankbait’s internal weight...

Party Prop 80 3/8 oz Jerkbait by 6th Sense Fishing

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile with dual spinning props features a slow and balanced sink...

HexTek Eko Shad 3" BaitFuel Swimbait by NetBait

Tapered Beaver Tail Design for Subtle Action -Featuring a tapered beaver tail design, the Eko Shad creates a smooth, natural action with even the slightest twitch. This subtle movement perfectly mimics the erratic behavior of a distressed baitfish,...

Drop Minnow 3.25" Dropshot Bait by Great Lakes Finesse

Designed in partnership with Travis Manson (SmallmouthCrush on Youtube), the Drop Minnow is in a league of its own. It's extremely versatile - allowing you to drop-shot it, Damiki rig it, hop it, swim it, or fish it like a Ned. The ribbed body provides a...

Hover Minnow 3.25" Soft Jerkbait by Great Lakes Finesse

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...

Crappie Magnet Roo Micro Shad by Leland's Lures

The Crappie Magnet Roo is a small profile and split tail bait that mimics a tiny shad. The unique pouch in the belly is specially designed to hold scent - Crappie Magnet Slab Bites fit perfectly. For best results pair with a jig...

Dropkick Shad 2.75" Swimbait by Great Lakes Finesse

The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse swimbait category. This bait is extremely versatile, allowing it to be fished on a drop shot, on a jig head as a swimbait, or as...

Ned Bug 2.3" Finesse Jig Trailer by Great Lakes Finesse

Designed to pair perfectly with the Great Lakes Finesse Ned Head, the Ned Bug is intended to be fished like a normal Ned bait but with a unique fish-catching profile. When the Ned Bug is threaded onto the Ned Head, the hook is 80% hidden inside the slit...

Bottom Blade 1/2 oz Blade Bait by SteelShad Lures

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

TRD FattyZ 3.25" ElaZtech Worm by Z-Man

The Z-Man 3.25” TRD FattyZ offers a tantalizing, slinky-like action with its wagging tail, slender midsection, and meatier posterior. Designed with a flat underside for subtle gliding, it pairs well with Finesse ShroomZ and NedlockZ jigheads. Made...