Lures

Sakamata Shad Real 5" Soft Jerkbait by Deps

The Sakamata Shad Real is printed with a realistic, ultra-precise pattern that looks exactly like a baitfish.  Many people have already experienced the Sakamata Shad’s darting action, which makes it look like a fleeing baitfish, and now, with...

Sakamata Shad 4.5" Soft Jerkbait by Deps

Deps Sakamata Shad is designed as a soft stick jerkbait with jumping dart action imitating escaping baitfish.  This action is realized by the keels on both sides of the body.  Sakamata Shad works great not only under surface with no-sinker rig,...

Floater Elite 120 Gilded Jerkbait by Rapala

The Rapala Floater Elite Jerkbait pairs a natural baitfish profile with premium balsa wood and through-wire construction to deliver a versatile “wounded minnow” action that adapts to a wide range of retrieve speeds—from ultra-slow...

Floater Elite 85 Gilded Jerkbait by Rapala

The Rapala Floater Elite Jerkbait pairs a natural baitfish profile with premium balsa wood and through-wire construction to deliver a versatile “wounded minnow” action that adapts to a wide range of retrieve speeds—from ultra-slow...

Dives-To DT12 2.25" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

CrushCity Freeloader 5.25" Soft Jerkbait by Rapala

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting subtle...

CrushCity The Mayor 3.5" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water...

CrushCity Mooch Minnow 4.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win...

CrushCity Mooch Minnow 2.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win...

The Shindo 6" Soft Jerkbait by 6th Sense Fishing

The Shindo – Redefining the Minnow Game  The 6th Sense Shindo is a Patent-Pending minnow that’s changing the way anglers approach FFS techniques. From pinging to strolling to subtle shaking, the Shindo was built to excel in every...

Zoo Wake 4.25" Hollow Body Topwater Bait by Snag Proof Lures

Introducing the Zoo Wake, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings together the best features between a frog and a swimbait, giving the fish something they haven't seen...

BassRat 2.5" Topwater Bait by Scum Frog

Features: Length 2.5" Weight: 1/2oz Expertly Designed: Its unique balance allows anglers of all skill levels to easily walk it nearly 180 degrees with minimal forward movement. The Softest Frog: Soft, pliable body for instant compression to enhance hook...

Launch XS 5/8 oz Hollow Body Frog by Scum Frog

Features: Smaller profile of the Launch Frog Weight: 5/8 oz Larger body for increased buoyancy Brass button-style tail weight Internal tungsten weight system Premium “RED” double frog hook3 Manufactured at American Baitworks in Mississippi,...

Tiny Paca Chunk 2" BaitFuel Jig Trailers by Netbait

When a company goes to the trouble of putting a patent on the claws of a trailer you know the action and appearance must be something special. NetBait did exactly that with their Paca Chunk trailers. The patented design gives the claws of the Paca Chunk...

Niku Soldier Fly 1.25" Soft Plastic by Clam Outdoors

The 1.25” Soldier Fly was designed in collaboration with The Crappie Chronicles to imitate another popular forage, the soldier fly larvae. This bait does some incredible things underwater. The flat body darts all over the place and has a unique...

Tungsten Torpedo 3/16 oz Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Tungsten Torpedo 1/8 oz Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Tungsten Torpedo 1/4 oz Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Jigging Shadow Rap JSDR07 2.75" Vertical Jig by Rapala

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Nano Rap 3/4" Micro Crankbait by Rapala

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more strikes. A weight-forward rattling design to create a subtle vibration on the rise and side-to-side...

Spiny Lobster 27mm Micro Soft Plastic by 13 Fishing

The Spiny Lobster is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Micro Joystick 24mm Soft Plastic by 13 Fishing

The Micro Joystick is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Bio-Gill 4" Wake Bait Pro by FishLab

The Bio Gill Pro Wake Bait is a three-piece, double-jointed high-floating bait that pushes a wide rolling wake on slow to medium retrieves. Its subtle clacking sound calls fish from a distance, while its stable design shines in both steady and...

BBZ Bio-Shad 4" Crankbait by FishLab

The thrill of chasing down and landing that double-digit fish has been a passion of award-winning lure designer Bill Siemantel of BBZ baits as well as FishLab Product Manager Mike Bennett for many years. This year, the two minds combined to create the...