Lures

Panorama 5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Panorama 3.5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Hover Minnow 2.75" Soft Jerkbait by Great Lakes Finesse

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...

Addicted Walleye 1 oz Death Spinner by Mustad

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Tungsten ChatterBait Elite EVO 1/2 oz Bladed Jig by Z-Man Fishing

Concepted and chiseled to delve deeper in the water column— thanks to its compact, heavy metal tungsten head— the Tungsten ChatterBait Elite EVO features the same award-winning DNA as the original. A low-profile, high-density 96-percent...

Tungsten ChatterBait Elite EVO 3/8 oz Bladed Jig by Z-Man Fishing

Concepted and chiseled to delve deeper in the water column— thanks to its compact, heavy metal tungsten head— the Tungsten ChatterBait Elite EVO features the same award-winning DNA as the original. A low-profile, high-density 96-percent...

Shadtron LT 4.5" Slow Sinking Swimbait by Z-Man Fishing

A true-to-nature shad profile swimbait, the Shadtron LT features a pioneering over/under line-through harness that allows for both top hook rigging with an included single hook or belly rigging with a treble hook (not included.) Propelled by a rounded,...

Guppy GrubZ 2" Micro Finesse Bait by Z-Man Fishing

For its 10X Tough ElaZtech durability alone, the 2” Micro Finesse Guppy GrubZ might be the most valuable crappie-sized twister tail bait ever made. Each individual bait is literally capable of catching multiple limits of panfish without sacrificing...

ChatterShad 3.5" ElazTech Bait by Z-Man Fishing

An energetic ChatterBait trailer design, the slim baitfish-profile ChatterShad sports a broad, razor-thin fan tail that enables its authentic tail-flapping action—augmented by its soft ElaZtech composition and slender segmented baitfish body. The...

ChatterShad 4.5" ElazTech Bait by Z-Man Fishing

An energetic ChatterBait trailer design, the slim baitfish-profile ChatterShad sports a broad, razor-thin fan tail that enables its authentic tail-flapping action—augmented by its soft ElaZtech composition and slender segmented baitfish body. The...

Drop KickerZ 3.5" Swimbait by Z-Man Fishing

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man Drop KickerZ is a sneaky little trick for forward-facing sonar applications as well as dropshot- or Ned rigging and hover strolling. The 10X Tough ElaZtech bait’s rounded,...

Graph ShadZ 1/4 oz Pre-Rigged Swimbait by Z-Man Fishing

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech softbait feature a line-through jighead and recessed line tie for a consistent, balanced presentation. The lure reaches...

Crawler Harness #4 Colorado Blade by Lindy

Holographic blades emulate primary baitfish patterns, while hand-selected Lindy Bead patterns match the secondary color hues that trigger feeding instincts. These dependable harnesses are hand-tied with 72-inches of 14-lb fluorocarbon line. To prevent...

Perfect 10 Rogue 5.5" Jerkbait by Smithwick

The Smithwick Perfect 10 Rogue dives when twitched and produces that deadly “Rogue Roll” that has been the downfall of so many gamefish. (The Rogue Roll is unique to this jerkbait and describes the way the bait rolls side-to-side while...

Flash Point 4.25" Jerkbait by Booyah Bait Co

The engineering prowess of Booyah Bait co. is proud to announce their greatest innovation to date, the Flash Point jerkbait! Booyah pro staff members have demanded a top-notch jerkbait for use on Live Sonar for many years and it is time to deliver the...

Level Minnow Plus 1/2 oz Jerkbait by Raid Japan

The Level Minnow Plus is a mid-runner model designed to trace in the 2m range. With the exceptional capabilities of the Level Minnow series, it allows the angler to reach down a little further. While the original Level Minnow has a maximum dive depth of...

Mr. Crappie Teen-Zee Slabalicious 1.5" Swimbaits by Strike King

Bringing all of the visual appeal and vibrating action of the original Slabalicious into a Teen-Zee size, the Mr. Crappie® Teen-Zee Slabalicious is the pint-sized powerhouse that you need on your boat deck. The paddle tail creates distinctive...

Daingerous 5" Loaded Shallow Swimbait by Bass Mafia

The best swimbait on the market just got better with the all new 5" Loaded Daingerous Swimbait. Built with all the same details of the larger 6" and 7" versions, the 5" Loaded Daingerous Swimbait offers anglers the same great action in a smaller more...

Dead Man Walking 5" Topwater Bait by Bass Mafia

The Dead Man Walking Topwater is a must have in any serious angler's arsenal. With a wide walking action and loud internal knockers, fish will be called up to the surface from all directions. Fitted with premium hooks and hardware, anglers can be...

Shot Caller Deep 112mm Jerkbait by Bass Mafia

Introducing the Shot Caller Jerkbait from Bass Mafia – the ultimate tool for anglers who demand precision and performance. With its sharp, darting action and 5-8 ft diving range, the Shot Caller is built to excel in targeting finicky,...

Tee-Bone 1/2 oz Double Willow Spinnerbait by Keitech

Keitech Is proud to announce the Revolutionary Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability and allows...

Guppy 3.8" Swimbait by Googan Squad

The all new Googan Baits Guppy 3.8" Swimbait is a premium designed soft bodied swimbait incorporating a proprietary line through hook design and built-in weedguard. The Guppy 3.8" also features enhanced details such as 3D gills and scales designed with...

Swing Swimmer 3/8 oz Swim Jig by Keitech

The Swing Swimmer is a specialized swim jig designed to swim correctly through cover. The inverted T-Shaped head suppresses upward lift improving overall balance. The custom designed vertical eye is placed tight to the pointed head allowing it to...

Scuddle Bug 4" Swimbait by Googan Squad

Introducing, the new Googan Baits Scuddle Bug Swimbait. This crawfish profile swimbait is the perfect replica of a fleeing crawfish. Built with lifelike matched details and incredible swimming action, fish won't be able to resist this imitation of one of...