Whiteout Ice Reel by 13Fishing

The redesigned 13 Fishing Whiteout Ice Reel provides top-if-the-line performance and styling. Six stainless steel ball bearings and one roller bearing provide unmatched smoothness. The instant anti-reverse functionality quickly engages the drag to...

Wicked Hornet Ice Combo by 13Fishing

It’s hard to be humble when you’re this great. The Wicked Ice Hornet’s wrestled with Alligators, tussled with a whale, handcuffed lightning, and threw thunder in jail. This combo has an agile Solid Toray Graphite blank with power and...

Blackout 27" Ultra Light Ice Combo by 13Fishing

Full Battle Rattle, the Blackout ice combo pulls no punches offering an advanced system for effective species targeting and acquisition. Strategic lightness is inserted with a Contoured EVA Handle Knob. Stainless Steel Guides with polished inserts, and...

Black Betty Freefall Carbon Reel by 13Fishing

On the Mount Rushmore of ice reels, the Black Betty family holds all four spots. With the “George Washington” of the group being the FreeFall Carbon. The revolutionary FreeFall trigger allows hard water anglers to use their flasher, hit...

Ice Helix 5 CHIRP GPS G3 by Humminbird

The ICE HELIX 5 CHIRP GPS G3 will not only help you catch the fish, it will help you find where to catch them. Take advantage of outstanding features like Dual Spectrum CHIRP Sonar with 3/4" target separation, CHIRP Interference Rejection, built-in GPS...

Ice Helix 5 CHIRP G3 by Humminbird

The ICE HELIX 5 CHIRP G3 gives you a deeper understanding of what's below the ICE, with exclusive features you won't find on any other ICE sonar unit. Utilize crystal-clear Dual Spectrum CHIRP Digital Sonar with 3/4" target separation, CHIRP Interference...

Ice Helix 7 CHIRP GPS G4 All Season by Humminbird

The ICE HELIX 7 CHIRP GPS G4 All Season has more fish finding power than one season can handle. Take advantage of crystal-clear Dual Spectrum CHIRP Sonar with 3/4" target separation, CHIRP Interference Rejection, built-in GPS with Humminbird® Basemap...

Ice Helix 5 CHIRP GPS G3 All Season by Humminbird

The ICE HELIX 5 CHIRP GPS G3 All Season brings you the most fish finding power and technology that can fit in a 5-gallon bucket. Take advantage of crystal-clear Dual Spectrum CHIRP Digital Sonar with 3/4" target separation, CHIRP Interference Rejection,...

Ice Helix 9 MSI+ GPS G4N Mega Live Bundle by Humminbird

Watch fish, structure and your lure in real-time, powered by the unmatched detail of MEGA Imaging®, on a full color 9" HD LCD display. And take advantage of crystal-clear Dual Spectrum CHIRP Sonar with 3/4" target separation, CHIRP Interference...

Helix Ice Conversion Kit - Mega Live by Humminbird

The MEGA Live Conversion Kit includes everything you need to convert your HELIX 8, 9, or 10 G3N/G4N with MEGA Imaging for ICE fishing. Watch fish, structure and your lure in real-time, powered by the unmatched detail of MEGA Imaging®. And take...

Speed Senko 7" Worms by Gary Yamamoto

The all-new Speed Senko is sure to be your new favorite worm for covering water. Designed at the request of Yamamoto Bait's pros, the Speed Senko is the ultimate worm for fishing grass and brush. It’s thumping tail feels like a Colorado coming...

GCX Flip/Punch Casting Rods by G. Loomis

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

GCX Spinnerbait Casting Rods by G. Loomis

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

GCX Dropshot Spinning Rods by G. Loomis

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

GCX Crankbait Casting Rods by G. Loomis

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

GCX Jig & Worm Spinning Rods by G. Loomis

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

GCX Jig & Worm Casting Rods by G. Loomis

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

IMX-PRO Bass NRR Ned Rig Spinning Rods by G. Loomis

Finesse anglers are all keyed in on finesse techniques. The Ned Rig has been filling livewells and cashing checks. A small plastic and jig head require a rod that will drive the hook home and soft enough to keep them buttoned. The ultimate goal for the...

IMX-PRO Bass BJR Bladed Jig Casting Rods by G. Loomis

The Bladed Jig is the hottest fish catching technqiue across the contienet, from smallies up north, to big buckets down south. G. Loomis has launched two rods to cover the water column. Multi taper design creates the unique actions to fish this...

IMX-PRO Mag Bass Casting Rods by G. Loomis

Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally designed to fish specific techniques thanks to proprietary multi-taper technology! Strategic scrim placements allows us to create very...

GCX Spin Jig Spinning Rods by G. Loomis

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

GCX Mag Bass Casting Rods by G. Loomis

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

IMX-PRO Bass SJR Spin Jig Spinning Rods by G. Loomis

The ultimate goal for the IMX-PRO Series of bass rods is to provide the serious tournament angler with a broad offering of high performance, technique-specific rods. Blank tapers have been refined. Componentry is designed to achieve maximum comfort with...

GLX Jig & Worm Casting Rods by G. Loomis

GLX is still one of the lightest, most sensitive high performance rods G. Loomis makes. It is noticeably lighter and more sensitive than the IMX and all the other lower modulus materials they use. It has been the cornerstone of the G. Loomis product...