Fishing

Wicked Ice Rod by 13 Fishing

Designed for discerning anglers seeking a competitive edge, this rod combines innovative materials and features to deliver a superior ice fishing experience. Features: Solid Carbon and Fiberglass Blank Hi-Vis Tip Evolve® Advanced Guides Feather...

Heatwave Ice Combo by 13 Fishing

Stay toasty, the Heatwave is ideal for anglers that want to ensure their success on the water. Whether hole hopping or making them pay in the shack this set up will get it done. Rod Features: Durable Fiberglass Blank Stainless Steel Guides...

Wicked Long Stem Ice Spinning Reel by 13 Fishing

Lightweight doesn’t mean fragile. Wicked’s ultra-durable frame is crafted to thrive under the toughest ice fishing conditions. Inside, the Slide Drag system provides consistent and even pressure for all ice fishing applications, while...

Heatwave Ice Spinning Reel by 13 Fishing

In the middle of winter, there’s nothing anglers long for more than a little Heatwave. Spice up your setup with a new reel a tan affordable price. The smooth bearings and durable spool material will get it done whether you’re hole hopping or...

Baitstriker Ice Spinning Reel by 13 Fishing

Deadsticking perfected. The Bait Striker™ with its exclusive BaitStriker Switch lets you fish hands-free without missing the strike. Trusted tech for anglers who demand results beneath the ice. Features: 7 Stainless Steel Ball Bearings Plus...

Wicked Ice Spinning Reel by 13 Fishing

Lightweight doesn’t mean fragile. Wicked’s ultra-durable frame is crafted to thrive under the toughest ice fishing conditions. Inside, the Slide Drag system provides consistent and even pressure for all ice fishing applications, while...

Tungsten Torpedo 1" Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Tungsten Torpedo 3/4" Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Tungsten Torpedo 1.25" Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Black Stainless Fast Snaps 10pk by VMC

Ideal For Fast Drop Shot Weight Changes. Features: Stainless Steel Black Nickel Fast Bait Or Hook Change Ideal For Fast Drop Shot Weight Changes

Jigging Shadow Rap JSDR07 2.75" Vertical Jig by Rapala

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Tungsten BugBite 1/16 oz Jig by VMC

Small larva-like realism for strike inducing attraction. Lead free Tungsten construction provides the best sensitivity and return on traditional fish-finders and forward facing sonar Premium. VMC® treble hook increases hook up percentages. Available...

Tungsten BugBite 1/32 oz Jig by VMC

Small larva-like realism for strike inducing attraction. Lead free Tungsten construction provides the best sensitivity and return on traditional fish-finders and forward facing sonar Premium. VMC® treble hook increases hook up percentages. Available...

Nano Rap 3/4" Micro Crankbait by Rapala

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more strikes. A weight-forward rattling design to create a subtle vibration on the rise and side-to-side...

Thermo Ice Spinning Reel by 13 Fishing

Get ready to reel in the big ones with the 13 Fishing Thermo Ice Reel! This 2-ball-bearing reel is constructed of a lightweight graphite body and rotor with an aluminum spool, instant anti-reverse, and a soft-touch handle knob. Features:   2BB Reel...

Spiny Lobster 27mm Micro Soft Plastic by 13 Fishing

The Spiny Lobster is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Reel Anchor Wrap Multi-Pack by 13 Fishing

Legend tells us of a place, somewhere outside the range of Uber and WiFi signals, where outlet malls and vegan juice bars cease to exist. It’s a place where stories are told without emojis and memories are made without selfies. We’re talking...

Micro Joystick 24mm Soft Plastic by 13 Fishing

The Micro Joystick is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Bio-Gill 4" Wake Bait Pro by FishLab

The Bio Gill Pro Wake Bait is a three-piece, double-jointed high-floating bait that pushes a wide rolling wake on slow to medium retrieves. Its subtle clacking sound calls fish from a distance, while its stable design shines in both steady and...

BBZ Bio-Shad 4" Crankbait by FishLab

The thrill of chasing down and landing that double-digit fish has been a passion of award-winning lure designer Bill Siemantel of BBZ baits as well as FishLab Product Manager Mike Bennett for many years. This year, the two minds combined to create the...

Aventa Float Fly Fishing Reel by Okuma

Successful center-pin angling requires a mastery of line control to produce the perfect presentation. The Aventa float reel, an advanced example of precision alignment and incredible freespool, sets a new standard for what can be expected in a...

BBZ Wake Rat 3.5" Topwater Bait by FishLab

When giant predators are feeding near the surface, nothing sparks an instinctive strike like the wild panic of a rodent in distress—and that’s exactly what the BBZ Wake Rat delivers. Designed in partnership with lure visionary Bill Siemantel,...

BBZ Wake Rat 2.5" Topwater Bait by FishLab

When giant predators are feeding near the surface, nothing sparks an instinctive strike like the wild panic of a rodent in distress—and that’s exactly what the BBZ Wake Rat delivers. Designed in partnership with lure visionary Bill Siemantel,...

Bio-Gill 4" Swimbait Pro by FishLab

The Bio Gill Pro Swimbait is a tight-kicking, natural swimmer ideal for covering water along shorelines, weed lines, or around hard cover. It’s designed for a steady retrieve and is available in a 4” size with tournament-grade rigging right...