Fishing

Guppy 3.8" Swimbait by Googan Squad

The all new Googan Baits Guppy 3.8" Swimbait is a premium designed soft bodied swimbait incorporating a proprietary line through hook design and built-in weedguard. The Guppy 3.8" also features enhanced details such as 3D gills and scales designed with...

Swing Swimmer 3/8 oz Swim Jig by Keitech

The Swing Swimmer is a specialized swim jig designed to swim correctly through cover. The inverted T-Shaped head suppresses upward lift improving overall balance. The custom designed vertical eye is placed tight to the pointed head allowing it to...

Scuddle Bug 4" Swimbait by Googan Squad

Introducing, the new Googan Baits Scuddle Bug Swimbait. This crawfish profile swimbait is the perfect replica of a fleeing crawfish. Built with lifelike matched details and incredible swimming action, fish won't be able to resist this imitation of one of...

KVD Elite 2.5 Square Bill Crankbait by Strike King

Silent but deadly, the KVD Elite 2.5 Squarebill crankbait is fine-tuned and masterfully crafted to meet the specifications of legendary pro angler Kevin VanDam. The squarebill design of the KVD Elite series crankbaits effectively deflects off cover to...

Precision Xtreme Deep Mavrik 110 4-3/8" Jerkbait by Rapala

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik 110 provides jerkbait features, starting with a Tungsten, Long-Cast System which provides accurate, ultra-long casts to maximize time in...

Evader 70 Topwater Bait by Strike King

Accurately emulating panic-stricken baitfish, Strike King’s Evader is the small profile, hyper-effective topwater bait that you need in your line up. The metal lip design encourages the Evader to remain at the surface while also adding a bit of...

Triton TRN-200G Levelwind Conventional Reel by Shimano

Shimano's Triton Reel features a strong, lightweight one-piece graphite frame with a versatile star drag system. The 4.3:1 gear ratio allows you to be quick on the retrieve, and the levelwind system distributes your line evenly as you reel it in...

Vanford A Spinning Reels by Shimano

Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite lineup of spinning reels with technology passed down from Shimano flagship series. An MGL Rotor highlights...

SLX XT A Baitcasting Reel by Shimano

Expanding upon the reputation that has made the SLX series of low-profile reels a household name, the all-new SLX XT A adds to the benefits seen within the SLX A. In addition to SilentTune technology to achieve near-noiseless and an overall smoother...

24 Certate LT G Spinning Reel by Daiwa

Daiwa's premier spinning reel series sets the standards for corrosion resistant reels. The Daiwa Certate provides ultimate control with unmatched strength. Equipped with Daiwa's latest technology, the Certate features Airdrive Design and and a full metal...

Crazy Critter 1.1" Micro Finesse Bait by Eurotackle

Eurotackle is listening to the demand and noticed that ice fishermen wanted a new micro finesse creature bait, then the Eurotackle Crazy Critter was born! They were able to mix micro size with huge action.A new ice fishing soft plastic legend - the...

Plankton 0.5" Micro Finesse Bait by Eurotackle

The ice fishing market always requests the smallest possible soft plastics and this year Eurotackle decided to grow their lineup with the Plankton 0.5". This Micro Finesse soft lure is a very compact offering that will be an easy bite on finicky...

Leech 0.75" Micro Finesse Bait by Eurotackle

The ice fishing market always requests the smallest possible soft plastics and this year Eurotackle decided to grow their lineup with the Leech 0.75". This Micro Finesse soft lure is a very compact offering that will be an easy bite on finicky...

Z-Darter V2 #7 2.75" Vertical Jigging Minnow by Eurotackle

For the last decade, gliding and darting baits have taken the fishing world by storm. Once thought of as a lure category exclusive to ice fishing, they are now being used more by open water fishermen than ever before. Walleyes, Panfish, Trout, and Bass...

Z-Darter V2 #5 2" Vertical Jigging Minnow by Eurotackle

For the last decade, gliding and darting baits have taken the fishing world by storm. Once thought of as a lure category exclusive to ice fishing, they are now being used more by open water fishermen than ever before. Walleyes, Panfish, Trout, and Bass...

Y-Fry 1.2" Micro Finesse Bait by Eurotackle

The Eurotackle Y-Fry is the fork tail evolution of the Eurogrub. This micro finesse soft plastic comes in at 1.2" and is a very polyvalent lure. Made out of an ultra soft plastic the fork tail will provide amazing vibrations and will trigger bites even...

Metacraw 1.8" Micro Finesse Bait by Eurotackle

The Eurotackle Metacraw has been designed to be effective vertically or for cast/retrieve technique. Eurotackle built this soft lure with a compact body and stand-up claws. Bass, perch, crappie, trout and big bluegill won't resist. A rare micro crawfish...

Snow Shield for FLX Series Flashers by Vexilar

The Snow Shield is great for keeping snow, rain, and debris off the face of your FLX series of flasher. It fits easily on any of the FLX series of flashers, It’s made of clear, durable Lexan.  

Roamer Lithium Shuttle Carry Case Kit by MarCum

MarCum’s Roamer Lithium Shuttle Kit brings mobility back in focus for the most discerning anglers on ice.  By combining elements of a plastic shuttle and soft-pack in one case, MarCum has blended the benefits of both, checking boxes for both...

PXR Jowler 127 Topwater Bait by Rapala

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler creates maximum surface disturbance, while allowing the bait to have hard-cutting splash-n’-walk action at any...

Gold Miner 4.75" Jerkbait by Rapala

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide tail action to entice fish to bite in a variety of conditions. Troll it slow or fast, the Gold Miner is ready...

Dual Tray Large Jig Box by Clam Outdoors

Say goodbye to messy and oversized tackle boxes. Clam Jig Boxes are conveniently sized, as well as waterproof. With a lightweight and watertight tough ABS plastic outer case equipped with durable polyethylene frames inside, these jig boxes let anglers...

CrushCity Hedgehog 4" Creature Bait by Rapala

When faced with conditions that favor a small profile with a greater impact the HedgeHog steps forward to tackle the challenge. Features: Primary curl tail appendages provide enticing fluttering action at the slowest speeds Back ribs help hide the hook...

M3LR Flasher System w/ Roamer Carry Case by MarCum

The Marcum M3LR proudly delivers the highest output power in its class, and intelligently manages the wattage to work in concert with a precision-tuned transducer and operating system. It’s high-level engineering personified, and a trait MarCum...