Fishing

Dives-To DT14 2.75" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

Krocodile 1/2 oz Spoon by Luhr Jensen

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you...

Dives-To DT16 2.75" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Dives-To DT Metal 20 2.75" Crankbait by Rapala

The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and...

Redline Series 3/8 oz Spinnerbait by VMC

Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed.   Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With...

Redline Series 1/2 oz Spinnerbait by VMC

Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed.   Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With...

LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers

The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft...

Bio-Gill 4" Wake Bait by FishLab

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.  The...

BBZ 6" Hard Swimbait by FishLab

FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far...

BBZ 4.5" Hard Swimbait by FishLab

FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far...

Nature Series 2.5" Flutter Nymph by FishLab

FishLab has taken its methodical approach to bait design back to nature. With all the radical soft bait designs that come out every year, FishLab wanted to keep it simple and pointed directly at what fish eat coming up with the Nature Series Creature...

Tee-Bone TW 3/8 oz Spinnerbait by Keitech

Keitech Is proud to announce the Revolutionary “Tee-Bone Spinnerbait. Built with High-quality components and exceptional craftmanship, the Tee-Bone will soon be your favorite weedless search bait. The Tee-Bone shaped head provides stability...

LiveTarget 2.5" Ultimate Stride Frog by Koppers

The LiveTarget Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides...

Jaw Dropper 3/16 oz Underspin by 1st Gen Fishing

With forward facing sonar dominating the local and high-level tournament scene comes the need for baits designed to tempt weary, suspended bass into biting. With the Jaw Dropper Underspin, the bait engineers at 1st Gen Fishing have perfectly blended...

Jaw Dropper 1/4 oz Underspin by 1st Gen Fishing

With forward facing sonar dominating the local and high-level tournament scene comes the need for baits designed to tempt weary, suspended bass into biting. With the Jaw Dropper Underspin, the bait engineers at 1st Gen Fishing have perfectly blended...

Jaw Dropper 1/8 oz Underspin by 1st Gen Fishing

With forward facing sonar dominating the local and high-level tournament scene comes the need for baits designed to tempt weary, suspended bass into biting. With the Jaw Dropper Underspin, the bait engineers at 1st Gen Fishing have perfectly blended...

Tour Grade Bottom Dweller 1-3/8 oz Spinnerbait by Strike King

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom Dweller Spinnerbait dives deep to target bass lurking in the depths. The extra weight in the hook shank helps the Bottom Dweller to sink and...

Tour Grade Bottom Dweller 1 oz Spinnerbait by Strike King

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom Dweller Spinnerbait dives deep to target bass lurking in the depths. The extra weight in the hook shank helps the Bottom Dweller to sink and...

CrossEyeZ 3/8 oz Flipping Jig by Z-Man Fishing

Designed by Z-Man pro and noted jig-fishing specialist David Walker, CrossEyeZ Flipping Jigs are built around heavy duty, 4/0 VMC flipping hooks hand-picked by Walker himself, as well as wire trailer keepers and copper wire-tied 100% silicone skirts not...

SlowFlow 3.8" Swimbait by Beast Coast

The SlowFlow was developed to swim at extremely slow speeds with a kick and cadence different from the existing product options that are often used in this scenario. The SlowFlow will display its wide, lazy kick and body shimmy even when the bait has...

Posseidon 8" Swimbait by Chaos Tackle

Posseidon 8 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid construction makes them more durable than any other soft plastic swim bait made. Posseidon can be fished...

The Gnat 1/8 oz Micro Crankbait by Bill Lewis

Not all micro-cranks are equal. The GNAT may be little, but it has a serious bite. Designed to catch everything that swims, the GNAT will outperform any other bait in its class in terms of finish, action, and most notably, castability. It features...

NEW Z-Too 3" Soft Jerkbait by Strike King

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the...

2025 Tatula 150 Baitcast Reels by Daiwa

LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear!  ** Shirt must be added to cart! Click here to select color/size. **    The new Tatula 150 baitcasting series continues...