Fishing

SX1 Deep Green Braid 125 yd Spool by Sunline

Sunline's SX1 braid was developed with input from Brent Ehrler and Aaron Martens. They have used several generations of this line to reach this product. SX1 is made of ULT-PE material for great improvement of abrasion resistance, which was the weak point...

Swingin' Rugby Green Pumpkin Wide Gap Jig Heads by VMC

VMC® updated its popular Rugby Jig design with an articulated, free-swinging jig head that allows soft-plastic baits to flow and move more naturally on the retrieve. A cross between a traditional round-ball head jig and a football head jig, the...

Swing Impact Fat 5.8" Swimbait by Keitech

The Keitech 5.8-Inch FAT Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive...

Swing Impact Fat 4.8" Swimbait by Keitech

The Keitech 4.8"FAT Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive feature...

Swing Impact Fat 3.8" Swimbait by Keitech

The Swing Impact FAT by Keitech features a fat body with strong swimming action. The ringed body moves more water to get a fishes attention, and gives it a texture that fish will hold onto after the bite. When rigged with an offset hook, the rings also...

Swing Impact Fat 3.3" Swimbait by Keitech

The Swing Impact FAT by Keitech features a fat body with strong swimming action. The ringed body moves more water to get a fishes attention, and gives it a texture that fish will hold onto after the bite. When rigged with an offset hook, the rings also...

Swing Impact Fat 2.8" Swimbait by Keitech

The Swing Impact FAT by Keitech features a fat body with strong swimming action. The ringed body moves more water to get a fishes attention, and gives it a texture that fish will hold onto after the bite. When rigged with an offset hook, the rings also...

Swimmin' Super Fluke Jr. by Zoom

The Swimmin' Super Fluke is the next step in the evolution of a classic! Zoom took its Super Fluke, one of the most popular and effective fishing lures on the market, and added a swimming paddle tail for even more action. The Swimmin' Super Fluke is...

Swimmin' Super Fluke by Zoom

The Swimmin' Super Fluke is the next step in the evolution of a classic! Zoom took its Super Fluke, one of the most popular and effective fishing lures on the market, and added a swimming paddle tail for even more action. The Swimmin' Super Fluke is...

Swimmin' Chunk 3" Jig Trailers by Zoom

Zoom’s Swimmin’ Chunk takes the traditional body of a chunk-style jig trailer and adds two hyper curly tails to the back, giving additional bulk and extreme movement to your flipping jig, swim jig or even buzzbaits and spinnerbaits. Whether...

Swim'n Caffeine Shad 4" Swimbait by Strike King

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made with Strike King's Perfect Plastic formulation, the KVD Swim'n Caffeine...

Swim Jig 3/8 oz by Picasso Lures

The Picasso Swim Jig features our popular Smart Mouth head design which provides a subtle "wobble" that fish can not resist. Built around a 5/0 Mustad 3X Strong Ultra Point hook that assures good hook penetration and will not open on the set and can...

Sweet Beaver 4.2 by Reaction Innovations

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Reaction Innovations has been able to perfect fantastic two and...

Superior 96" Fishing Rod Overwrap by Winn Grips

What makes Winn Grips the best Grips in fishing? It begins with using Polymer grip technology. As the pioneer of polymer grips, Winn invented multiple polymer compounds that are slip-resistant in all weather conditions. Ultimately, they out perform...

Superior 44" Fishing Rod Overwrap by Winn Grips

What makes Winn Grips the best Grips in fishing? It begins with using Polymer grip technology. As the pioneer of polymer grips, Winn invented multiple polymer compounds that are slip-resistant in all weather conditions. Ultimately, they out perform...

SuperDuty G Speed Spool LFS Series Baitcasting Reels by Lew's

The Lew's workhorse Super Duty baitcast series with an earned reputation for handling heavy-duty fishing situations has added right and left-hand models with a flipping switch. Driving the makeover is a more compact overall size, but still featuring a...

Super Speed Craw 4" Creature Bait by Zoom

The Zoom Super Speed Craws are based on the original UltraVibe Speed Craw, but feature wider claws with raised edges for even more flap and vibration. This versatile lure can be fished alone on a Carolina rig, pitched, flipped, rigged on a jig head or...

Super Slim 3.75" Spoons by Dreamweaver

The Super Slim is the result of Dreamweaver’s unfailing commitment to excellence. The product of rigorous research and testing, the SS is a versatile performer at all depths, and in all light conditions. The sleek, low profile design, and light...

Super Shad 3/8 oz Spinnerbait by Booyah Bait Co

The Booyah Super Shad sports a quad blade profile that mimics a school of fleeing bait fish, irresistible to big fish. Booyah's Super Shad is a spinnerbait is larger than other spinners but leaves the competition behind with its' unique four blade...

Super Glow Pre-Rigged Trolling Flies by Moonshine Lures

Moonshine Lures has a reputation for producing high quality Super-Glow products.  Their Super Glow Trolling Flies feature a color-coordinated flash skirt, Super Glow painted blade, beaded tail and leader, and VMC Hooks. These lures are designed to...

Super Fluorocarbon Clear 100% Fluorocarbon 200 yd Spool by Sunline

Sunline's Super Fluorocarbon is their entry level 100% fluoro line, with a competitive retail price. The single resin processing gives the line high abrasion resistance and knot strength, and a uniform line diameter. LB Test: 8, 10, 12, 14 Spool...

Super Fluke Jr 4" Soft Jerkbait by Zoom

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the...

Super Fluke 5" Bait by Zoom

The Zoom Super Fluke is a salt impregnated slow sinking jerkbait with a realistic minnow shape and split tail design. Best fished on a weightless Texas rig or try drop shotting. Great for fishing through weed pockets. 5" bait; 10 baits per package.

Super Finesse 7" Worm by Strike King

Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Made out of a proprietary Elaztech material that offers a distinct floating...