Fishing

Swimmin' Super Fluke Jr. by Zoom

The Swimmin' Super Fluke is the next step in the evolution of a classic! Zoom took its Super Fluke, one of the most popular and effective fishing lures on the market, and added a swimming paddle tail for even more action. The Swimmin' Super Fluke is...

Swimmin' Super Fluke by Zoom

The Swimmin' Super Fluke is the next step in the evolution of a classic! Zoom took its Super Fluke, one of the most popular and effective fishing lures on the market, and added a swimming paddle tail for even more action. The Swimmin' Super Fluke is...

Swimmin' Chunk 3" Jig Trailers by Zoom

Zoom’s Swimmin’ Chunk takes the traditional body of a chunk-style jig trailer and adds two hyper curly tails to the back, giving additional bulk and extreme movement to your flipping jig, swim jig or even buzzbaits and spinnerbaits. Whether...

Swim'n Caffeine Shad 5" Swimbait by Strike King

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made with Strike King's Perfect Plastic formulation, the KVD Swim'n Caffeine...

Swim'n Caffeine Shad 4" Swimbait by Strike King

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made with Strike King's Perfect Plastic formulation, the KVD Swim'n Caffeine...

Swim Jig 3/8 oz by Picasso Lures

The Picasso Swim Jig features our popular Smart Mouth head design which provides a subtle "wobble" that fish can not resist. Built around a 5/0 Mustad 3X Strong Ultra Point hook that assures good hook penetration and will not open on the set and can...

Swim Bento 4.5" Baits by Lunkerhunt Lures

Designed to perfection, the Lunkerhunt Swim Bento™ is one of the most realistic baitfish imitators on the market. The Swim Bento™ features a lively keeled tail, holographic core, and biologically correct detailing. All of these elements are incorporated...

Sweet Beaver 4.2 by Reaction Innovations

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Reaction Innovations has been able to perfect fantastic two and...

Superior 96" Fishing Rod Overwrap by Winn Grips

What makes Winn Grips the best Grips in fishing? It begins with using Polymer grip technology. As the pioneer of polymer grips, Winn invented multiple polymer compounds that are slip-resistant in all weather conditions. Ultimately, they out perform...

Superior 44" Fishing Rod Overwrap by Winn Grips

What makes Winn Grips the best Grips in fishing? It begins with using Polymer grip technology. As the pioneer of polymer grips, Winn invented multiple polymer compounds that are slip-resistant in all weather conditions. Ultimately, they out perform...

SuperDuty G Speed Spool LFS Series Baitcasting Reels by Lew's

The Lew's workhorse Super Duty baitcast series with an earned reputation for handling heavy-duty fishing situations has added right and left-hand models with a flipping switch. Driving the makeover is a more compact overall size, but still featuring a...

Super Speed Craw 4" Creature Bait by Zoom

The Zoom Super Speed Craws are based on the original UltraVibe Speed Craw, but feature wider claws with raised edges for even more flap and vibration. This versatile lure can be fished alone on a Carolina rig, pitched, flipped, rigged on a jig head or...

Super Slim 3.75" Spoons by Dreamweaver

The Super Slim is the result of Dreamweaver’s unfailing commitment to excellence. The product of rigorous research and testing, the SS is a versatile performer at all depths, and in all light conditions. The sleek, low profile design, and light...

Super Shad 3/8 oz Spinnerbait by Booyah Bait Co.

The BOOYAH Super Shad Spinnerbait is a bit larger than other spinners, but most of those don't sport four blades! Put the Super Shad in motion, and you'll swear you're looking at a pod of baitfish fleeing through the water. So will the bass and muskie...

Super Glow Pre-Rigged Trolling Flies by Moonshine Lures

Moonshine Lures has a reputation for producing high quality Super-Glow products.  Their Super Glow Trolling Flies feature a color-coordinated flash skirt, Super Glow painted blade, beaded tail and leader, and VMC Hooks. These lures are designed to...

Super Fluorocarbon Clear 100% Fluorocarbon 200 yd Spool by Sunline

Sunline's Super Fluorocarbon is their entry level 100% fluoro line, with a competitive retail price. The single resin processing gives the line high abrasion resistance and knot strength, and a uniform line diameter. LB Test: 8, 10, 12, 14 Spool...

Super Fluke Jr 4" Soft Jerkbait by Zoom

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the...

Super Fluke 5" Bait by Zoom

The Zoom Super Fluke is a salt impregnated slow sinking jerkbait with a realistic minnow shape and split tail design. Best fished on a weightless Texas rig or try drop shotting. Great for fishing through weed pockets. 5" bait; 10 baits per package.

Super Finesse 7" Worm by Strike King

Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Made out of a proprietary Elaztech material that offers a distinct floating...

Super FC Sniper Clear 100% Fluorocarbon 660 yd Spooler by Sunline

Easy Spooler is available exclusively on 660yd spools of FC Sniper. Makes spooling easy and comes with a built in cutter and line holder. Super FC Sniper is Sunline America's best selling product. The pros love Sniper for its versatility and...

Super FC Sniper Clear 100% Fluorocarbon 165/200 yd Spool by Sunline

Super FC Sniper is Sunline America's best selling product for a reason. Our pros love Sniper for its' versatility and manageability. Sniper is a great choice for spinning or casting tackle. It features triple resin processing to give it high abrasion...

Super Chunk Jr 2.75" Jig Trailers by Zoom

The Super Chunk Jr. is a 2.75" super-soft, durable trailer bait that's loaded with salt scent. They feature thick bodies and high-action claws for an effective and inexpensive alternative to pork chunks. Zoom Junior Super Chunks are great for use with...

Super Chunk 3.5" Jig Trailers by Zoom

The Super Chunk is a super-soft, durable trailer bait that's loaded with salt scent. They feature thick bodies and high-action claws for an effective and inexpensive alternative to pork chunks. Zoom Super Chunks are great for use with skirted jigs,...

Super 8 Slick V2 Moss Green 150 yd Braid Line by PowerPro

Re-crafted with an advanced 8-end, extra-dense weave, PowerPro Super 8 Slick V2 Braid is the next generation of PowerPro's original SuperSlick long-casting braided line. This tighter, tougher version retains the proven EBT coating process for the...