Fishing Sales

PowerBait MaxScent 4.25" Flat Worm by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Custom Speed Spool SLP Gen2 Baitcasting Reel by Lew's

The Custom Speed Spool is downsized without compromise, made possible by SLP cutting-edge engineering, styling and performance. The reel is compact in height and width, realizing a 10 percent overall reduction in size from traditional sleek Speed Spool...

PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Tactical Bassin' 3/16 oz Finesse Swimbait Head by Dirty Jigs Tackle

The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen.  When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try!  This new design is based on Dirty Jigs'...

Tactical Bassin' 1/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle

The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen.  When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try!  This new design is based on Dirty Jigs'...

Tactical Bassin' 1/4 oz Finesse Swimbait Head by Dirty Jigs Tackle

The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen.  When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try!  This new design is based on Dirty Jigs'...

Bandito Bug 3.3" Creature Bait by Googan Baits

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This...

Laser MG SLP Baitcasting Reel by Lew's

The Lew’s Laser MG Speed Spool baitcaster is a workhorse reel at a great price. It's important to know that the Laser MG incorporates the same quality and engineering that is built into all Speed Spool models. The...

Mach 1 SLP Baitcasting Reel by Lew's

One-piece lightweight SLP graphite frame and sideplates with 3 drain ports Premium 8 bearing system with stainless steel double shielded bearings and Zero Reverse one-way clutch High strength solid brass Speed Gears, cut on precision Hamai CNC gear...

Mach Smash Spinning Reel by Lew's

Rugged, lightweight graphite body 8-bearing system (7+1) with Zero Reverse® one-way clutch bearing Skeletal graphite rotor Anodized ported knurled aluminum spool Fold down anodized aluminum handle with Combat Grip® Strong and balanced aluminum...

Flicker Minnow FFMN11D 11cm HD Flash Jerkbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,...

Flicker Minnow FFMN9D 9cm HD Flash Jerkbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker Minnow body design,...

Flicker Shad FFSH7M 7cm HD Flash Crankbait by Berkley

Berkley has worked with the Pros to design Flicker Shads to match the size, profile and dive depth of a real shad. The unique action creates a "Flicker" that imitates a fleeing baitfish. Weight transfer allows for bullet-like casts.  Features: Pro...

Flicker Shad FFSH5M 5cm HD Flash Crankbait by Berkley

Berkley has worked with the Pros to design Flicker Shads to match the size, profile and dive depth of a real shad. The unique action creates a "Flicker" that imitates a fleeing baitfish. Weight transfer allows for bullet-like casts.  Features: Pro...

PowerBait MaxScent 3.6" Flat Worm by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Walleye Deep 4.75" Crankbait by Bandit

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Tatula 150 Baitcast Reels by Daiwa

LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear!  ** Shirt must be added to cart! Click here to select color/size. **    The new TATULA 150 T-WING BAITCASTING SERIES is...

Reef Runner 800 Series Deep Diver Crankbait

The 800 Series Reef Runner Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect...

Matt Allen Tactical Bassin' 1/8 oz Swimbait Jig Head by Dirty Jigs Tackle

Dirty Jig Heads teamed up with Matt Allen to create a Swimbait head unlike any before. Featuring a realistic weight-forward design that creates unique bait movement, a combination cone/wire keeper system that locks the bait in place, and a 30 degree...

Lunker Log 5" Worm by Googan Squad

Designed by the Googan Squad in the early days of the squad, Lunkers, Jon B, Justin, and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stick bait. Pond, river, creek, and lake bass will fall victim to the...

Ice Hunter Series Ice Fishing Combos by Frabill

Developed in partnership with prostaff anglers, Frabill’s complete line of Ice Hunter Pro rod and reel combos are specifically designed to target individual species. Each technique-focused combo has been created, tested and proven by the best in the...

Bottom Dweller 3/4 oz Deep Water Spinnerbait by Strike King

The Bottom Dweller is designed to be the perfect deep water spinnerbait. Extra weight is added to the hook shank to help get it down and "keel" it to run best and track better when it comes in contact with the bottom. The Bottom Dweller also uses the...

Bottom Dweller 1 oz Deep Water Spinnerbait by Strike King

The Bottom Dweller is designed to be the perfect deep water spinnerbait. Extra weight is added to the hook shank to help get it down and "keel" it to run best and track better when it comes in contact with the bottom. The Bottom Dweller also uses the...

Bandito Bug 4" Creature Bait by Googan Baits

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This...