Fishing Sales

M5LR w/ Roamer Case Sonar Flasher System by MarCum

The difference between a good angler and great one is their attention to detail. The M5LR provides that element in a 3-color, real-time flasher that’s as scientifically advanced today as it was when released nearly two decades ago. Innovative...

LX-7 G2 Lithium Sonar System by MarCum

Introducing the LX-7 G2, the pinnacle of ice fishing sonar technology. From its inception in the ice age to the digital era, MarCum has continuously pushed the boundaries of innovation to transform the way anglers hunt fish beneath frozen water. Now,...

ICE XPLORE 10 w/ MEGA Live 2 Bundle by Humminbird

Take your ice fishing to the next level with the ICE XPLORE + MEGA Live 2 Bundle delivering next-gen clarity, helping anglers catch more fish and enjoy every moment on the ice. Built for hardwater, this bundle delivers unmatched clarity, precision,...

ICE XPLORE 9 w/ MEGA Live 2 Bundle by Humminbird

Take your ice fishing to the next level with the ICE XPLORE + MEGA Live 2 Bundle delivering next-gen clarity, helping anglers catch more fish and enjoy every moment on the ice. Built for hardwater, this bundle delivers unmatched clarity, precision,...

FLX-18 Pro Pack w/ 12 Degree Ice Ducer & DD-100 by Vexilar

The FLX-18 is the NEW and improved version of the legendary FL-18. Featuring low power mode, high power mode, and two zoom zones, the FLX-18 is a step up from its predecessor. When using the deep-water range, the FLX-18 ranges down to 300 feet. The zoom...

Shot Caller Shallow 112mm Jerkbait by Bass Mafia

Introducing the Shot Caller Shallow Jerkbait from Bass Mafia – the ultimate tool for anglers who demand precision and performance. With its sharp, darting action and 2-5 ft diving range, the Shot Caller is built to excel in targeting finicky,...

Predator Kit 6" Pre-Rigged Swimbaits by Lunkerhunt

The Lunkerhunt Predator Kit is rigged and ready to catch those giant gamefish and toothy critters you love to chase! The Lunkerhunt Predator Kit comes with two action filled soft plastic swimbaits, one of them pre-rigged and ready to go right out of the...

Predator Kit 8" Pre-Rigged Swimbaits by Lunkerhunt

The Lunkerhunt Predator Kit is rigged and ready to catch those giant gamefish and toothy critters you love to chase! The Lunkerhunt Predator Kit comes with two action filled soft plastic swimbaits, one of them pre-rigged and ready to go right out of the...

Flash Point Deep 4.25" Jerkbait by Booyah Bait Co

The BOOYAH Flash Point Deep dives deeper to trigger suspended bass in the abyss. This extended-lip version retains the proven flash, hard-cutting action, and superior sonar visibility of the original, delivering the ultimate deep-water jerkbait...

Wingman 4.5" Mirage-X Finesse Bait by Nomad Design

Introducing the Wingman, an extremely unique bait designed to take your fishing to the next level. Featuring a split-style tail that can be adjusted to control the amount of action, the Wingman allows you to customize its movement based on the...

Wingman 3.75" Mirage-X Finesse Bait by Nomad Design

Introducing the Wingman, an extremely unique bait designed to take your fishing to the next level. Featuring a split-style tail that can be adjusted to control the amount of action, the Wingman allows you to customize its movement based on the...

Vertrex Max 95 Vibe 3.75" Lipless Crankbait by Nomad Design

The Vertrex Max soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to the fish faster. Fitted with ultimate BKK hooks so you can fish it straight out of the box.Ideal for...

Spectre Minnow 4" Mirage-X Finesse Bait by Nomad Design

The Spectre Minnow is a Finesse paddle tail with superb wiggle along the body and head, with just enough roll to create flash from the Mirage-X foil system in the belly. Incredible action at super low or medium retrieve speeds. Constructed from super...

Spectre Minnow 3.25" Mirage-X Finesse Bait by Nomad Design

The Spectre Minnow is a Finesse paddle tail with superb wiggle along the body and head, with just enough roll to create flash from the Mirage-X foil system in the belly. Incredible action at super low or medium retrieve speeds. Constructed from super...

Fallout Minnow 4.25" Adjusta-Ball Finesse Bait by Nomad Design

The Fallout Minnow is the most versatile minnow you have ever fished. Sink it level and natural and watch the spear taildesign entice fussy fish. Twitch it like a minnow and watch it dance side to side. Slow roll it and the seductive side to sideswimming...

Delta Minnow 4.5" Adjusta-Ball Finesse Bait by Nomad Design

The Delta Minnow brings the action at super slow speeds and minimal rod action to keep it in the zone longer. The lipped design creates a soft jerkbait style minnow that will twitch 180 degrees side to side with a slight downward motion. It can be made...

Cobra Shad 4.5" Adjusta-Ball Finesse Bait by Nomad Design

The Cobra Shad is has a unique upward “jumping” action when given the smallest twitch. Fish it weedless on the bottom, or mid-water, the Cobra has maximum action with minimum rod movement for the ultimate finesse presentation. The...

Flash Point 4.25" Jerkbait by Booyah Bait Co

The engineering prowess of Booyah Bait co. is proud to announce their greatest innovation to date, the Flash Point jerkbait! Booyah pro staff members have demanded a top-notch jerkbait for use on Live Sonar for many years and it is time to deliver the...

Shot Caller Deep 112mm Jerkbait by Bass Mafia

Introducing the Shot Caller Jerkbait from Bass Mafia – the ultimate tool for anglers who demand precision and performance. With its sharp, darting action and 5-8 ft diving range, the Shot Caller is built to excel in targeting finicky,...

Scuddle Bug 4" Swimbait by Googan Squad

Introducing, the new Googan Baits Scuddle Bug Swimbait. This crawfish profile swimbait is the perfect replica of a fleeing crawfish. Built with lifelike matched details and incredible swimming action, fish won't be able to resist this imitation of one of...

Precision 50 lb Digital Scale by Mustad

Mustad's 50-lb Digital Scale features a tare weight function, and the memory stores weights of up to eight fish, with the sum and average weights included. It has a comprehensive US/metric conversion, easy-to-read backlight display and water...

Driftfry 5.2" Strolling Bait by Jackall

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler's rod tip during the retrieve to impart a "twist-roll"...

Driftfry 4" Strolling Bait by Jackall

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler's rod tip during the retrieve to impart a "twist-roll"...

Men's Rogue Wave Grey Deck Boots by Huk

Sometimes, the best fishing is found in the worst conditions. Huk's Rogue Wave fishing boots are specifically designed for all-day comfort and engineered for optimal performance in any condition. These slip-on style boots are constructed of incredibly...