Rapala

Dives-To DT06 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Dives-To DT04 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Deep Husky Jerk DHJ12 4.75" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want...

Deep Husky Jerk DHJ10 4" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

CountDown CD9 3.5" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

CountDown CD7 2.75" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

CountDown CD5 2" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

CountDown CD3 1.5" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

CountDown CD11 4-3/8" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

BX Swimmer BXS12 4.75" Balsa Bait by Rapala

The BX series from Rapala lets anglers have lively, responsive action a balsa wood lure offers, with the option to fish them in the most extreme, rugged conditions. Truly one-of-a-kind pieces,...

BX Minnow BXM10 4" Balsa Bait by Rapala

The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Truly one-of-a-kind pieces, the actions and the durability are...

BX Brat BXB06 2" Balsa Squarebill Crankbait by Rapala

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill...

BX Brat BXB03 2" Balsa Squarebill Crankbait by Rapala

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square...

Lip Grip Cull Tag System by Rapala

Six-piece culling system that allows easy management of your catch. Culling system permits quick identification of fish to be released for maximum total weight.  Features: Non-penetrating...

Floating Fish Gripper and Scale Combo by Rapala

Two tools that are great alone or working together. 9" Floating Fish Gripper Securely holds fish, eliminating injury to the angler & catch Floats if dropped in water Quick release mechanism...