Rapala

Harvest Shad HVSD05 2" Crankbait by Rapala

The Harvest Shad features a classic Rapala wounded-minnow action, with a durable plastic body construction, and loud rattles, making the Harvest Shad ideal for targeting your favorite gamefish in...

Jointed Shallow Shad Rap JSSR07 2.75" Crankbait by Rapala

The slightly exaggerated rattlin' and suspending action of the Jointed Shad Rap, now with a shallow diving lip. The near the surface, struggling action perfectly imitates a baitfish in distress. Even...

CrushCity Tournament Weigh Bag by Rapala

Introducing your new best friend in the boat - the Crush City Weigh Bag! Trusted at the biggest fishing tournaments in the country, these bags are built extra tough with 1000D PVC and can...

RapStack 3700 Deep Tackle Tray by Rapala

Store, organize, access – repeat. The Rapala RapStack Tackle Trays are designed for keeping your tackle protected and in perfect order with heavy-duty construction and smart design...

RapStack 3700 Deep Open Tackle Tray by Rapala

Store, organize, access – repeat. The Rapala RapStack Tackle Trays are designed for keeping your tackle protected and in perfect order with heavy-duty construction and smart design...

RapStack 3700 Tackle Tray by Rapala

Store, organize, access – repeat. The Rapala RapStack Tackle Trays are designed for keeping your tackle protected and in perfect order with heavy-duty construction and smart design...

RapStack 3600 Open Foam Tackle Tray by Rapala

Store, organize, access – repeat. The Rapala RapStack Tackle Trays are designed for keeping your tackle protected and in perfect order with heavy-duty construction and smart design...

RapStack 3600 Tackle Tray by Rapala

Store, organize, access – repeat. The Rapala RapStack Tackle Trays are designed for keeping your tackle protected and in perfect order with heavy-duty construction and smart design...

Fishing Clipper w/ Lanyard by Rapala

A "can't live without" tool, the Rapala® Fishing Clipper is perfect for cleaning up tag ends on knots and general line cutting. Includes Rapala® lure tuning tool, line pick, cutting knife...

Digital Line Counter by Rapala

Rapala’s® new Digital Line Counter is designed to attach to either a baitcast or spinning rod and is loaded with functionality. Very simple to use for casting, trolling and spooling line...

CrushCity The Jerk 3.75" Soft Jerkbait by Rapala

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action -...

ClapTail 110 4-3/8" Topwater Bait by Rapala

The ClapTail™ 110 is a topwater bait with a metal prop and back blade that collide when retrieved, producing a unique two-tone fish attracting sound. The durable body and balanced weight ensure...

Harvest Shad HVSD07 2.75" Crankbait by Rapala

The Harvest Shad features a classic Rapala wounded-minnow action, with a durable plastic body construction, and loud rattles, making the Harvest Shad ideal for targeting your favorite gamefish in...

Floater Elite 120 Gilded Jerkbait by Rapala

The Rapala Floater Elite Jerkbait pairs a natural baitfish profile with premium balsa wood and through-wire construction to deliver a versatile “wounded minnow” action that adapts to a...

Floater Elite 85 Gilded Jerkbait by Rapala

The Rapala Floater Elite Jerkbait pairs a natural baitfish profile with premium balsa wood and through-wire construction to deliver a versatile “wounded minnow” action that adapts to a...

Dives-To DT12 2.25" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of...

CrushCity Freeloader 5.25" Soft Jerkbait by Rapala

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to...

CrushCity The Mayor 3.5" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season...

CrushCity Mooch Minnow 4.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

CrushCity Mooch Minnow 2.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

Jigging Shadow Rap JSDR07 2.75" Vertical Jig by Rapala

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the...

Nano Rap 3/4" Micro Crankbait by Rapala

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more strikes. A weight-forward rattling design to...

R12 Heated Vest by Rapala

Rapala® R12® Series is fueled for action! The R12’s battery delivers the strength, durability and reliability to perform day after day, year after year, to keep you on the water longer...

R12 Heated Jacket by Rapala

Rapala® R12® Series is fueled for action! The R12’s battery delivers the strength, durability and reliability to perform day after day, year after year, to keep you on the water longer...