Rapala

Floater Elite 120 Gilded Jerkbait by Rapala

The Rapala Floater Elite Jerkbait pairs a natural baitfish profile with premium balsa wood and through-wire construction to deliver a versatile “wounded minnow” action that adapts to a...

Floater Elite 85 Gilded Jerkbait by Rapala

The Rapala Floater Elite Jerkbait pairs a natural baitfish profile with premium balsa wood and through-wire construction to deliver a versatile “wounded minnow” action that adapts to a...

Dives-To DT12 2.25" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of...

CrushCity Freeloader 5.25" Soft Jerkbait by Rapala

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to...

CrushCity The Mayor 3.5" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season...

CrushCity Mooch Minnow 4.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

CrushCity Mooch Minnow 2.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

Jigging Shadow Rap JSDR07 2.75" Vertical Jig by Rapala

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the...

Nano Rap 3/4" Micro Crankbait by Rapala

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more strikes. A weight-forward rattling design to...

R12 Heated Vest by Rapala

Rapala® R12® Series is fueled for action! The R12’s battery delivers the strength, durability and reliability to perform day after day, year after year, to keep you on the water longer...

R12 Heated Jacket by Rapala

Rapala® R12® Series is fueled for action! The R12’s battery delivers the strength, durability and reliability to perform day after day, year after year, to keep you on the water longer...

20 lb High-Vis Digital Scale by Rapala

Oversized E-Ink display is highly visible, can be seen from all angles and with sunglasses. Features: Oversized E-Ink display is highly visible, can be seen from all angles and with...

Dives-To DT14 2.75" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Dives-To DT16 2.75" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of...

Dives-To DT Metal 20 2.75" Crankbait by Rapala

The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT...

CrushCity Janitor 6" Worms by Rapala

The Janitor is the fearless worm ready to tackle the toughest tasks. When you’re looking for a bite and need assistance to get the job done, count on the Janitor to roll up its sleeves and dive...

Utility 1/2 oz Jig by VMC

Forged Round Bend Hi Carbon Steel Black Nickel Hook with a Needle Point. Universal Jig Head Design For Penetrating Cover with a Nylon Weed Guard. Stainless Plastics Keeper with a Single Rattle...

Precision Xtreme Deep Mavrik 110 4-3/8" Jerkbait by Rapala

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik 110 provides jerkbait features, starting with a Tungsten, Long-Cast System which...

PXR Jowler 127 Topwater Bait by Rapala

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler creates maximum surface disturbance, while allowing the bait...

Gold Miner 4.75" Jerkbait by Rapala

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide tail action to entice fish to bite in a variety of...

CrushCity Hedgehog 4" Creature Bait by Rapala

When faced with conditions that favor a small profile with a greater impact the HedgeHog steps forward to tackle the challenge. Features: Primary curl tail appendages provide enticing fluttering...

CrushCity The Mayor 2.5" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season...

CrushCity Mooch Minnow 3.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

Women's Mesh Knit Snow Beanie by Rapala

Keep that head covered, warm and looking good on or off the ice with these Rapala beanies. Features: Outer: 100% Acrylic Lining: 100% Polyester Fleece