Lures

Wee Wiggler 2.25" Crankbaits by Brad's Killer Fishing Gear

The Brad's Wee Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Wee Wigglers feature a wide range of quality...

Brad's Thin Fish by Brad's Killer Fishing Gear

Brad's Thin Fish is one of the finest crankbaits available for Great Lakes Salmon fishing, and works great when fishing off-shore for Steelhead, Coho, and King Salmon. 1/2 Ounce Rattling Comes pre-rigged with VMC hooks Great wiggle action! Shallow diver...

Super Bait Cut Plugs by Brad's Killer Fishing Gear

The Brad's Super Bait Cut Plugs are a Patented bait-holding lure with a superb rotating action and a split-cavity design! It has proven very effective for Chinook, Coho, Lake Trout and Walleye! It can be fished by trolling, casting, plunking, or back...

Magnum Wiggler 3.75" Crankbaits by Brad's Killer Fishing Gear

The Brad's Mag Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Magnum Wigglers feature a wide range of...

Lil Wiggler 2" Crankbaits by Brad's Killer Fishing Gear

The Brad's Lil Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Lil Wigglers feature a wide range of quality...

Bottom Dweller 3/4 oz Deep Water Spinnerbait by Strike King

The Bottom Dweller is designed to be the perfect deep water spinnerbait. Extra weight is added to the hook shank to help get it down and "keel" it to run best and track better when it comes in contact with the bottom. The Bottom Dweller also uses the...

Bottom Dweller 1 oz Deep Water Spinnerbait by Strike King

The Bottom Dweller is designed to be the perfect deep water spinnerbait. Extra weight is added to the hook shank to help get it down and "keel" it to run best and track better when it comes in contact with the bottom. The Bottom Dweller also uses the...

Boom Boom Line Thru 4" Swimbait by Optimum

The Boom Boom Line Thru Swimbait is a combination of Optimum’s BLT series and the Boom Boom Swimbait. It features the trademarked Boom Boom panic action with its quivering head, tight body roll and thumping tail kick that produces maximum action...

Bondy Bait Original 7 oz Musky Lure

Jon Bondy first developed the Original 7 oz Bondy Bait out of a need for a heavy, balanced lure for vertically jigging the Detroit River for musky in the deep shipping channels. Every other bait on the market had problems when using them in that manner...

Bondy Bait Junior 5" 5.4 oz Musky Lure

The Bondy Bait Junior is a smaller version of the very popular 7 oz Original Bondy Bait, and produces the best results when used for casting in open water. Just cast it out, count it down, jig it back, and hold on TIGHT! Jon likes to fish the Bondy...

Bomber Model 7A 2-5/8" Crankbait

If you were limited to only one crankbait, you'd do well making it a Model A Bomber. A staple with avid fishermen for decades, the Model A's timeless design, workhorse durability and true running dependability define the meaning of a go-to lure...

Bomber Model 6A 2-1/8" Crankbait

If you were limited to only one crankbait, you'd do well making it a Model A Bomber. A staple with avid fishermen for decades, the Model A's timeless design, workhorse durability and true running dependability define the meaning of a go-to lure. If...

Bomber Model 5A 1-3/4" Crankbait

If you were limited to only one crankbait, you'd do well making it a Model A Bomber. A staple with avid fishermen for decades, the Model A's timeless design, workhorse durability and true running dependability define the meaning of a go-to lure...

Bomber Model 4A 2-1/8" Crankbait

If you were limited to only one crankbait, you'd do well making it a Model A Bomber. A staple with avid fishermen for decades, the Model A's timeless design, workhorse durability and true running dependability define the meaning of a go-to lure...

Blitz Blade 1/2 oz Blade Bait by Blitz Lures

The Blitz Blade is a very unique blade bait. It is made from 100% light zinc alloy! Why is this important? Zinc is lighter than lead in the same form factor which allows the lure to fall more realistic than a traditional lead blade bait. One of the...

BleedingBait 3/8 oz Elite Buzzbait by Strike King

The Bleeding Elite Buzz bait by Strike King features holes in the blades to create a gurgle type noise and leave a bubble trail on the surface. The exclusive grass cone keeps the blade clear of obstructions. 3/8 ounce; 1 bait per package

Bleeding Bait Mini-King 1/8 oz Spinnerbait by Strike King

The Strike King Bleeding Bait Mini-King Spinnerbait begins with the most popular multi-species spinnerbaits on the market, the Strike King Mini-King, and added a blood trail skirt. This unique spinnerbait is outfitted with a red hook, bleeding skirt...

Bladed Tour Grade Titanium Umbrella Rig by Strike King

Rain or shine, this is the umbrella you need on the boat. Tie on the Bladed Tour Grade Umbrella Rig to target those early season pre-spawners and aggressive post-spawn schooling fish. Strike King®’s Tour Grade Titanium Umbrella Rig is a...

Blade Minnow 4.5" Swimbait by Strike King

The Strike King KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body and slender...

Bitsy Minnow 1.25" Mini Crankbait by Strike King

Bitsy Minnows are absolutely irresistible to fish. Their reflective eyes and unique swimming action attract trout, bass, crappies and other panfish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome...

Bitsy Flip 3/8 oz Mini Jig by Strike King

Meet the Bitsy Flip by Strike King. Some avid fans of the Bitsy Bug asked for a jig with a beefier hook so they can throw it into heavy cover with big line. Strike King’s team has come up with the answer —the Bitsy Flip. It’s a Bitsy...

Bitsy Flip 1/4 oz Mini Jig by Strike King

Meet the Bitsy Flilp by Strike King. Some avid fans of the Bitsy Bug asked for a jig with a beefier hook so they can throw it into heavy cover with big line. Strike King’s team has come up with the answer —the Bitsy Flip. It’s a Bitsy Bug with a bigger,...

Bitsy Bug 3/16 oz Mini Casting Jig by Strike King

Smallmouths love Strike King's Bitsy Bug Mini Jigs! In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards. Inverted line tie on the upper part of head helps keep line from being frayed on rocks...

Bitsy Bug 1/8 oz Mini Casting Jig by Strike King

Smallmouths love Strike King's Bitsy Bug Mini Jigs! In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards. Inverted line tie on the upper part of head helps keep line from being frayed on rocks...