Lures

YUMbrella Ultralight Multi-Lure Rig by Yum

The YUMbrella Ultralight is a downsized 5-wire YUMbrella rig. The YUMbrella Ultralight can be fished on any type of equipment and is terror on largemouth, smallmouth and spotted bass, crappie, white bass and just about any predator fish. The YUMbrella...

YUMbrella Flash Mob 5-Wire Willow Blade Rig by Yum

More flash equals more fish. The YUMbrella Flash Mob 5-wire multi-bait rig has all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and swivels and one of the toughest...

YUMbrella Flash Mob Jr Willow Blade Rig by Yum

An ultralight version of our YUMbrella Flash Mob! Still have all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod...

One Knocker 1/2 oz Lipless Crankbait by Booyah Bait Co

The Booyah Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any...

Counter Strike Buzz 3/8 oz Buzzbait by Booyah Bait Co

If you think Booyah Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a...

Counter Strike Buzz 1/2 oz Buzzbait by Booyah Bait Co

If you think Booyah Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a...

Precision Xtreme Mavrik 110 4-3/8" Jerkbait by Rapala

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike...

Krej 100 3.9" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or...

Finisher 7 FFS 2.75" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Itty Bit Slab Hunt'R 1.25" Finesse Swimbait by Bobby Garland

Bobby Garland's highly popular Itty Bit Series brings an extra measure of finesse for fussy crappie and for matching small forage. The new Itty Bit Slab Hunt'R, like the Itty Bit Swim'R and Itty Bit Slab Slay'R, delivers a proven Bobby Garland shape in...

Finisher 9 FFS 3.5" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Killer Fish 2.75" Rattling Shallow Diving Crankbait by Ice Strong

The Killer Fish was designed using a time-tested killer body shape, but with next-level attention to detail that will catch more fish. The Killer Fish features a 3D scale pattern with a clear UV coating plus premium Mustad KVD Triple Grip hooks - Red on...

Christie Craw 3.5" Creature Bait by Yum

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and flails on the drop to simulate a crawfish or a baitfish. The hyper-action claws feature thicker plastic at the...

FF Sonar Minnow 3.25" Soft Jerkbait by Yum

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than professional angler Jason Christie. Christie has teamed up with...

Ned Dinger 3" Stick Bait by Yum

Yum took the proven shape of the Dinger and shrank it to build out a Ned rig specific size. The body of the Ned Dinger features a stockier profile, but with an extra soft plastic formula that uniquely floats the lure thanks to an air pocket in the tail...

Dinger Worm 3" Stick Bait by Yum

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

Hyper Spider 3.2" Skirted Strong Finesse Bait by Keitech

A New Proposal – Strong FinesseOver 20 years ago, Keitech released a small, skirted finesse jig which gained a rabid following. To this day it’s still one of the most sought after original Keitech baits. These small spiders were the...

Tikka Flash 3/32 oz Size #16 Micro Crankbaits by Clam Outdoors

The Tikka Flash is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more! This lure will call fish in with its flashing, blade style tail, turning sniffers into biters with its enticing...

Tikka Flash 1/16 oz Size #18 Micro Crankbaits by Clam Outdoors

The Tikka Flash is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more! This lure will call fish in with its flashing, blade style tail, turning sniffers into biters with its enticing...

Tikka Flash 1/32 oz Size #20 Micro Crankbaits by Clam Outdoors

The Tikka Flash is a mini crankbait style lure that is perfect when targeting a variety of fish like Bluegills, Crappies, Perch and more! This lure will call fish in with its flashing, blade style tail, turning sniffers into biters with its enticing...

Jabber Blade 1/4 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber resting position, this bait brawls its way up, and drift...

Jabber Blade 1/16 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber resting position, this bait brawls its way up, and drift...

Madpole Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; Madpole is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout.   Size: 31mm

CrushCity The Mayor 4" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water...