Lures

ChatterBait Elite Evo 1/2 oz Bladed Jig by Z-Man Fishing

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the EVO is a next-level bladed jig built with highly evolved bass-catching...

KVD Elite 200 Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 200 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

Gravel Dawg 1/2 oz Crankbait by Strike King

Delivering a wide wobble action in a 1.5 profile, Strike King's Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the...

Split-Blade Compact 1/2 oz Double Willow Spinnerbait by 1st Gen Fishing

Designed with more weight on the hook shank to create a smaller profile and two 50/50 split color construction willow blades, the 1st Gen Fishing Split-Blade Compact Spinnerbait produces maximum flash and color variation with each blade rotation. The...

Split-Blade 1/2 oz Double Willow Spinnerbait by 1st Gen Fishing

Built around two willow leaf blades with a 50/50 split color construction, the 1st Gen Fishing Split-Blade Spinnerbait produces maximum flash and color variation on each blade rotation. The Split-Blade has been meticulously designed to feature every...

Introvert 3/8 oz Plastic Double Clacker Buzzbait by 1st Gen Fishing

Designed with an ultra-clean T-bar construction and two 3-armed plastic blades with clackers, the 1st Gen Fishing Introvert Buzzbait is something the fish have never heard before. With each rotation, the plastic blades hit against the clackers, creating...

Extrovert 3/8 oz Metal Double Clacker Buzzbait by 1st Gen Fishing

Designed with an ultra-clean T-bar construction and two metal blades with clackers, the 1st Gen Fishing Extrovert Buzzbait is sure to draw attention from near to far. With each rotation, the metal blades hit against the clackers, creating a very loud...

Copperhead 3/8 oz Bladed Jigs by 1st Gen Fishing

Designed with two copper-plated BB’s that have been molded into the head of the bait, the 1st Gen Fishing Copperhead Bladed Jig is the loudest vibrating jig on the market. When the Copperhead blade rocks from side to side, it strikes the...

Copperhead 1/2 oz Bladed Jigs by 1st Gen Fishing

Designed with two copper-plated BB’s that have been molded into the head of the bait, the 1st Gen Fishing Copperhead Bladed Jig is the loudest vibrating jig on the market. When the Copperhead blade rocks from side to side, it strikes the...

Addicted Walleye 1/2 oz Death Spinner by Mustad

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Addicted Walleye 3/4 oz Death Spinner by Mustad

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Dinger Worm 6" Stick Bait by Yum

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. The Dinger was designed...

YUMbrella Ultralight Multi-Lure Rig by Yum

The YUMbrella Ultralight is a downsized 5-wire YUMbrella rig. The YUMbrella Ultralight can be fished on any type of equipment and is terror on largemouth, smallmouth and spotted bass, crappie, white bass and just about any predator fish. The YUMbrella...

YUMbrella Flash Mob 5-Wire Willow Blade Rig by Yum

More flash equals more fish. The YUMbrella Flash Mob 5-wire multi-bait rig has all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and swivels and one of the toughest...

YUMbrella Flash Mob Jr Willow Blade Rig by Yum

An ultralight version of our YUMbrella Flash Mob! Still have all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod...

One Knocker 1/2 oz Lipless Crankbait by Booyah Bait Co

The Booyah Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any...

Counter Strike Buzz 3/8 oz Buzzbait by Booyah Bait Co

If you think Booyah Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a...

Counter Strike Buzz 1/2 oz Buzzbait by Booyah Bait Co

If you think Booyah Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a...

Vibration-X Ultra 1/2 oz Rattling Crankbait by Megabass

The Vibration-X Ultra is unmatched in its class, with a realistic Bluegill/Shad profile that will visually trigger devastating reacion strikes.  However, the real key to the ultra lies in its revolutionary design.  Instead of relying on the...

Precision Xtreme Mavrik 110 4-3/8" Jerkbait by Rapala

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike...

Krej 100 3.9" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or...

Finisher 7 FFS 2.75" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Itty Bit Slab Hunt'R 1.25" Finesse Swimbait by Bobby Garland

Bobby Garland's highly popular Itty Bit Series brings an extra measure of finesse for fussy crappie and for matching small forage. The new Itty Bit Slab Hunt'R, like the Itty Bit Swim'R and Itty Bit Slab Slay'R, delivers a proven Bobby Garland shape in...

Finisher 9 FFS 3.5" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...