Lures

PowerBait 5" Unrigged CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power and the versatility of multiple rigging options with proprietary Honey Comb Technology for next-level...

Konda 7/16 oz Finesse Swim Jig by 6th Sense Fishing

Introducing the Konda Finesse Swim Jig, a revolutionary tool crafted specifically for those demanding moments when finesse is paramount. Engineered to excel under pressure, this innovative jig boasts a fine wire hook size 4/0, which allows for the...

Frittside 5 Biggun' 3/7 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

Frittside 5 1/3 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

Dime 10 3/5 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic...

Dime 6 1/2 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic...

Swamp Lord Popping Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky...

Swamp Lord Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky...

Trace Slow Sink 5" Jointed Swimbait by 6th Sense Fishing

The Trace 5” is the little brother to one of the best multi-jointed swimbaits on the market. The Trace stands alone when it comes to action and functionality. The Trace 5” swimbait has the same 4-piece body that produces a life-like swimming...

Crube 3" Crawfish Tube by 6th Sense Fishing

Classic, yet modern. The 6th Sense Crube ("CRAW+TUBE") was designed to be a classic bait with an updated twist. There is no doubt that a tube style bait catches fish, anywhere, on any body of water, and so does a crawfish. Why not combine the two with...

Krej 100 3.9" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or...

Finisher 7 FFS 2.75" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Finisher 9 FFS 3.5" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

PowerBait 8" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

PowerBait 6" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

PowerBait 3/4" Action Waxies by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Gulp! 1" Crickets by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike detail imitates natural prey Durable, easy to maintain, and ready to fish when you...

Gulp! Alive! 7" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive! SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on crawler...

Gulp! Alive! 4" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on...

Gulp! 1.5 oz Maggots Jar by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

PowerBait MaxScent 7" Magnum Hit Worm by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait MaxScent 2.5" Lil' Super Trooper by Berkley

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with MaxScent technology, the Lil Super Trooper has the action, taste, and scent needed for a successful day of...

PowerBait 3/4" Mayfly by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

PowerBait 1.25" Whipworm by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...