Fishing

WNC Lil Reaper 3.5" Jerkbait by Walleye Nation Creations

Troll your way to more and bigger fish with the “WNC Reaper” and it's little brother the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Boogie Shad 2" Crankbait by Walleye Nation Creations

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Beak Baitholder Bronze Hooks 92641-BR by Mustad

The long shank Classic Mustad Beak hook has been an all time favorite with bait fishermen for many years. This bait holder hook features additional slices/barbs on the shank to better hold the bait in position and obscure the point. Great with rag worms,...

Dropshot Blonde Red Hooks 10546NP-RB by Mustad

Fishing the drop shot rig is an effective way to present your soft plastic lure close to the bottom, without snagging. The fine wire hook offers a delicate presentation of your lure. Fish it with a suspended presentation with a steady motion, or let it...

Dropshot Black Nickel Hooks 10546NP-BN by Mustad

Fishing the drop shot rig is an effective way to present your soft plastic lure close to the bottom, without snagging. The fine wire hook offers a delicate presentation of your lure. Fish it with a suspended presentation with a steady motion, or let it...

Chick Magnet Flatside Crankbait by Strike King

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the Chick Magnet flat-sided crankbait. Partnering with Strike...

Gulp! Alive! 1" Cricket Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 1.5" Jigging Grub Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Floating Salmon Eggs by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Imitates real salmon eggs Durable, easy to maintain, and ready to fish when you are

PowerBait MaxScent 3" Chigger Craw by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Gulp! Alive! 1" Fish Fry Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait...

Mr. Walleye Crawler Hauler #6 Blade by Northland Tackle

A secret weapon for drifting and trolling up trophy-sized, big-water walleyes on the Great Lakes and large inland systems, but also deadly in smaller natural lakes. Rig with a live nightcrawler or IMPULSE nightcrawler. Colorado blade creates maximum...

Captain's Choice Plug by Dreamweaver

Captain’s Choice. What more is there to say? The name speaks for itself. The Captain’s Choice plug is a fish assassin. Its enticing action and available color combinations are unparalleled. From the classically styled chrome red head, to the...

Walleye Crawler Hauler #5 Indiana Blade by Northland Tackle

A walleye favorite. Rig with a nightcrawler or IMPULSE nightcrawler. Drift or troll behind a Slick-Stick or Rock-Runner Bottom Bouncer. Choose Colorado blade option for maximum thump, vibration and flash at slower speeds. Use the Indiana blade version...

Walleye Crawler Hauler #4 Colorado Blade by Northland Tackle

A walleye favorite. Rig with a nightcrawler or IMPULSE nightcrawler. Drift or troll behind a Slick-Stick or Rock-Runner Bottom Bouncer. Choose Colorado blade option for maximum thump, vibration and flash at slower speeds. Use the Indiana blade version...

Deeper Diver 107mm by Dreamweaver

The Dreamweaver Deeper Diver will shoot straight down into the fish zone and stay there, making it one of the most versatile tools you could have on hand. With a unique No-Ring design, this diver eliminates the hassle of having to add on plastic rings,...

Deeper Diver 124mm by Dreamweaver

The Dreamweaver Deeper Diver will shoot straight down into the fish zone and stay there, making it one of the most versatile tools you could have on hand. With a unique No-Ring design, this diver eliminates the hassle of having to add on plastic rings,...

Gulp! Alive! Waxies Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Choppo 90mm Topwater Bait by Berkley

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

PowerBait MaxScent 2.75" Lil' General by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait MaxScent 2.5" Lil' Trooper by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait MaxScent 3.5" Tube by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait 4" The Boss Grub by Berkley

Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim...

PowerBait 3.5" Crash Craw by Berkley

Designed by Major League Fishing pro Scott Suggs, the Crash Craws compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through heavy cover and a mouth full of PowerBait flavor!...