Fishing

Dinger Worm 6" Stick Bait by Yum

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. The Dinger was designed...

YUMbrella Ultralight Multi-Lure Rig by Yum

The YUMbrella Ultralight is a downsized 5-wire YUMbrella rig. The YUMbrella Ultralight can be fished on any type of equipment and is terror on largemouth, smallmouth and spotted bass, crappie, white bass and just about any predator fish. The YUMbrella...

YUMbrella Flash Mob 5-Wire Willow Blade Rig by Yum

More flash equals more fish. The YUMbrella Flash Mob 5-wire multi-bait rig has all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and swivels and one of the toughest...

YUMbrella Flash Mob Jr Willow Blade Rig by Yum

An ultralight version of our YUMbrella Flash Mob! Still have all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod...

One Knocker 1/2 oz Lipless Crankbait by Booyah Bait Co

The Booyah Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any...

Counter Strike Buzz 3/8 oz Buzzbait by Booyah Bait Co

If you think Booyah Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a...

Counter Strike Buzz 1/2 oz Buzzbait by Booyah Bait Co

If you think Booyah Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a...

Revros LT Spinning Reel by Daiwa

Revros now has a Zaion V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this price-point, typically a nylon-based graphite. This is true carbon resin graphite. It also keeps all the bearings and gears...

Vibration-X Ultra 1/2 oz Rattling Crankbait by Megabass

The Vibration-X Ultra is unmatched in its class, with a realistic Bluegill/Shad profile that will visually trigger devastating reacion strikes.  However, the real key to the ultra lies in its revolutionary design.  Instead of relying on the...

Precision Xtreme Mavrik 110 4-3/8" Jerkbait by Rapala

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike...

Krej 100 3.9" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or...

Custom Size 3 Colorado Blades by Walleye Nation Creations

Image on left = front of bladeImage on right = back of blade A deadly component for walleyes, jumbo perch and other gamefish, WNC's Custom Colorado Blades are custom designed and painted in-house. These next-level designs add maximum flash and vibration...

Finisher 7 FFS 2.75" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Itty Bit Slab Hunt'R 1.25" Finesse Swimbait by Bobby Garland

Bobby Garland's highly popular Itty Bit Series brings an extra measure of finesse for fussy crappie and for matching small forage. The new Itty Bit Slab Hunt'R, like the Itty Bit Swim'R and Itty Bit Slab Slay'R, delivers a proven Bobby Garland shape in...

Finisher 9 FFS 3.5" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Supreme Spinning Reel by Pflueger

The Supreme spinning reel is the perfect choice in lightweight performance. Its super-lightweight, magnesium frame and carbon rotor, machined aluminum gear, braid-ready aluminum spool, and sealed drag make this reel ideal for all freshwater fishing...

President Spincast Reel by Pflueger

Performance you can rely on, The Pflueger President Spincast reel delivers the performance you need. Featuring a durable aluminum frame and cone, a smooth 5 bearing system and aluminum handle with a soft touch handle knob. Features: 5 Bearing...

Inspira ISX Spinning Reel by Okuma

Introducing the Okuma Inspira ISX Spinning Reel, a game-changing innovation in the spinning reel market. Its diecast aluminum Torsion Control Armor (TCA) technology provides up to 40% greater torsion and flex resistance with a double arm body design...

Solterra SLX "B" Lever Drag Reel by Okuma

The re-designed Solterra SLX "b" reels deliver advanced performance with key components such as 2 thrust bearings that help you in reducing handle turning force by over 50%. These reels feature durable corrosion-resistant frame & side plates,...

Ceymar A Spinning Reel by Okuma

Ceymar A spinning reels offer superior performance, with a multi-disc, oiled felt drag system, Okuma's Flite shaft system for smoother casts, and a 7BB+1RB bearing system with precision machine cut brass pinion gear. I-shaped and T-shaped TPE handle...

HyperSpeed LFS Baitcasting Reel by Lew's

Fastest in the Team Lew’s line up, the HyperSpeed baitcast reel has a 9.5:1 gear ratio with a screaming 40” RPT retrieve speed to offer high-velocity performance. Ideal for speed cranking big baits and muscling fish out of heavy cover with a...

Team Lew's HyperMag Baitcasting Reel by Lew's

Continuing to push the limits of innovation and performance, Team Lew’s has redesigned the HyperMag baitcast reel to enhance not only function, but experience. The HyperMag baitcast reel includes the P2 Super Pinion double bearing supported pinion...

Tatula 100 Baitcasting Reel by Daiwa

Answering the call of anglers around the country Daiwa Introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve even greater levels of comfort and confidence. Along with a more ergonomic feel, Daiwa has integrated their...

Killer Fish 2.75" Rattling Shallow Diving Crankbait by Ice Strong

The Killer Fish was designed using a time-tested killer body shape, but with next-level attention to detail that will catch more fish. The Killer Fish features a 3D scale pattern with a clear UV coating plus premium Mustad KVD Triple Grip hooks - Red on...