Fishing

Frittside 5 Biggun' 3/7 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

Frittside 5 1/3 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

Dime 10 3/5 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic...

Dime 6 1/2 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic...

Swamp Lord Popping Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky...

Swamp Lord Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky...

SpiderWire DuraBraid Hi-Vis Yellow 150 yd Spools

SpiderWire® DURABRAID is 25% tougher than conventional braids!  Strong knots with super shock absorbency, SpiderWire DURABRAID is now the toughest braid in the market. Designed to be fished around rocks, docks, boat hoists, heavy vegetation,...

SpiderWire DuraBraid Moss Green 150 yd Spools

SpiderWire® DURABRAID is 25% tougher than conventional braids!  Strong knots with super shock absorbency, SpiderWire DURABRAID is now the toughest braid in the market. Designed to be fished around rocks, docks, boat hoists, heavy vegetation,...

Krej 100 3.9" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or...

Finisher 7 FFS 2.75" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Finisher 9 FFS 3.5" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Soft Bait Binder by Berkley

The Berkley® Soft Bait Binders are designed to be an all in one tackle management system to carry and store everything you need for a day on the water. The Soft Bait Binder also stows away into other Berkley® tackle bags.  Features: All in...

50 lb Digital Fishing Scale by Berkley

With the Berkley® Digital Fish Scale angles can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory. Features: Water resistant construction with ergonomic body design for...

Line Stripper by Berkley

The new and improved Berkley® Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling. Features: Strips 2lb-80lb line with ease Powerful motor strips line up to 300 yards per minute Grinding stone to sharpen...

Tournament Culling Kit by Berkley

Culling your fish is quick and easy with the floating T-handle design of the Berkley® Tournament Cull Markers. Increase your culling efficiency even more by using these markers with the automatic culling feature on the Berkley® 35 lb. Digital...

Hot Line Cutter by Berkley

Cut through fishing line with ease using the Berkley® Hot Line Cutter. Everyday anglers will get it all; performance, value, selection and new products that make fishing more enjoyable. Features: Instantly cuts and cauterizes all types of fishing...

Line Counter by Berkley

Get your bait to where the fish are with the Berkley® Line Counter. Features: Accurate fishing depth monitor One-touch quick line set-up lever Automatic line release with adjustable pressure to accommodate most fishing conditions Model: BALC Part...

PowerBait 8" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

PowerBait 6" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

PowerBait 3/4" Action Waxies by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Gulp! 1" Crickets by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike detail imitates natural prey Durable, easy to maintain, and ready to fish when you...

Gulp! Alive! 7" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive! SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on crawler...

Gulp! Alive! 4" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on...

Gulp! 1.5 oz Maggots Jar by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...