13 Fishing

White Noise Gen 3 Ice Combo by 13 Fishing

Like a teenager without Ear Pods, ice fishing without a White Noise combo in your arsenal doesn’t make sense. The solid Toray graphite rod blank is outfitted with lightweight Evolve guides that...

Tickle Stick Carbon Pro Ice Rod by 13 Fishing

13 Fishing has taken the innovative Tickle Stick design and doused it with special “Carbon(ara)sauce”, adding extra tickle to the platform. They've made sure it’s every bit the...

Descent Aluminum Ice Reel by 13 Fishing

An all-around workhorse on the ice, the NEW Descent Aluminum offers a fully machined Aluminum spool to increase drop speed. Efficiently drop any sized ice lure with zero line twist and present your...

Descent II Inline Ice Reel by 13 Fishing

Redesigned and Reimagined, 13 Fishing Descent ice reel is our entry price point into inline reels, and it is better than ever! The Descent features a rigid performance graphite frame built to suit a...

The Snitch/Descent Ice Combo by 13 Fishing

Sometimes the best way to innovate is by doing the basics exceptionally well. The Snitch Descent combo has been putting in the work for years and it’s time for a tune-up. The upgraded setup has...

The Snitch Pro Inline Ice Combo by 13 Fishing

The Snitch Pro inline combo takes the legacy of the OG Snitch platform up a rung on the performance tree. The rod has been minimalized with blacked-out EVA and minimalist custom Evolve carbon seat...

Black Betty Freefall Carbon Trick Shop Reel by 13 Fishing

Slicked out and loaded with drip, the Trick Shop special edition is freshly minted for those in the know. Snag your limited run masterpiece while supplies last. This year’s model features a...

Jabber Blade 1/8 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber...

Jabber Blade 1/4 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber...

Jabber Blade 1/16 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber...

Squidworm Micro Soft Plastic by 13 Fishing

The Squidworm is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of...

Madpole Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; Madpole is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest...

Micro Vertigo Minnow Soft Plastic by 13 Fishing

The Micro Vertigo Minnow is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary...

Inception G2 Baitcast Reel by 13 Fishing

After spending time with one of the all-time angling legends….we set out to build a competition level reel based on everything we learned. Successful Tournament fishing requires tools that can...

Tickle Stick TS2 Ice Rod by 13 Fishing

The Tickle Stick’s PC2 (Parallel Composite Construction) linear fibers allowed 13 designers to create a completely flat tip which does two things: It drastically increases the angler’s...

Origin Blackout Baitcasting Reel by 13 Fishing

A tournament ready product, the Blackout combines 18lbs of drag on a murdered-out Fastback Frame Design clapped with Blackout Components. The Multi-Material Drag System means you have the power of a...

Reel Anchor Wraps 4pk by 13 Fishing

Legend tells us of a place, somewhere outside the range of Uber and WiFi signals, where outlet malls and vegan juice bars cease to exist. It’s a place where stories are told without emojis and...

The Snitch Pro Spinning Ice Combo by 13 Fishing

The Snitch Pro spinning setup offers something that has never been in the lineup until now. The combination of supreme bite detection of the Snitch Pro sticks, and the traditional angling avenue of...

The Snitch Pro Ice Rod by 13 Fishing

The Snitch Pro is a naked rod that accommodates the needs of anglers who look for the combination of high-performance graphite and military-grade E glass bite detection and attitude. The result is an...

Whiteout Ice Reel by 13 Fishing

The redesigned 13 Fishing Whiteout Ice Reel provides top-if-the-line performance and styling. Six stainless steel ball bearings and one roller bearing provide unmatched smoothness. The instant...

Wicked Hornet Ice Combo by 13 Fishing

It’s hard to be humble when you’re this great. The Wicked Ice Hornet’s wrestled with Alligators, tussled with a whale, handcuffed lightning, and threw thunder in jail. This combo...

Blackout 27" Ultra Light Ice Combo by 13 Fishing

Full Battle Rattle, the Blackout ice combo pulls no punches offering an advanced system for effective species targeting and acquisition. Strategic lightness is inserted with a Contoured EVA Handle...

Black Betty Freefall Carbon Reel by 13 Fishing

On the Mount Rushmore of ice reels, the Black Betty family holds all four spots. With the “George Washington” of the group being the FreeFall Carbon. The revolutionary FreeFall trigger...

Black Betty Freefall Carbon 10th Anniversary Trick Shop Reel by 13 Fishing

Celebrating a decade of ice fishing exceptionalism, the FreeFall TRICKSHOP EDITION 2021 (Internally known to our team as the “Golden Snitch”) was built as a tribute to the first 10 years...