13 Fishing

White Noise Gen 3 Ice Combo by 13 Fishing

Like a teenager without Ear Pods, ice fishing without a White Noise combo in your arsenal doesn’t make sense. The solid Toray graphite rod blank is outfitted with lightweight Evolve guides that...

Tickle Stick Carbon Pro Ice Rod by 13 Fishing

13 Fishing has taken the innovative Tickle Stick design and doused it with special “Carbon(ara)sauce”, adding extra tickle to the platform. They've made sure it’s every bit the...

Descent Aluminum Ice Reel by 13 Fishing

An all-around workhorse on the ice, the NEW Descent Aluminum offers a fully machined Aluminum spool to increase drop speed. Efficiently drop any sized ice lure with zero line twist and present your...

Descent II Inline Ice Reel by 13 Fishing

Redesigned and Reimagined, 13 Fishing Descent ice reel is our entry price point into inline reels, and it is better than ever! The Descent features a rigid performance graphite frame built to suit a...

The Snitch/Descent Ice Combo by 13 Fishing

Sometimes the best way to innovate is by doing the basics exceptionally well. The Snitch Descent combo has been putting in the work for years and it’s time for a tune-up. The upgraded setup has...

The Snitch Pro Inline Ice Combo by 13 Fishing

The Snitch Pro inline combo takes the legacy of the OG Snitch platform up a rung on the performance tree. The rod has been minimalized with blacked-out EVA and minimalist custom Evolve carbon seat...

Jabber Blade 1/4 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber...

Jabber Blade 1/16 oz Jigging Spoon by 13 Fishing

Noisy like its open-water cousin, the Jabber Blade has turned the volume up like a teenager blasting tunes in the basement. Equipped with a tenacious vibrating blade and tuned with cross-camber...

Madpole Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; Madpole is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest...

Inception G2 Baitcast Reel by 13 Fishing

After spending time with one of the all-time angling legends….we set out to build a competition level reel based on everything we learned. Successful Tournament fishing requires tools that can...

Reel Anchor Wraps 4pk by 13 Fishing

Legend tells us of a place, somewhere outside the range of Uber and WiFi signals, where outlet malls and vegan juice bars cease to exist. It’s a place where stories are told without emojis and...

The Snitch Pro Spinning Ice Combo by 13 Fishing

The Snitch Pro spinning setup offers something that has never been in the lineup until now. The combination of supreme bite detection of the Snitch Pro sticks, and the traditional angling avenue of...

The Snitch Pro Ice Rod by 13 Fishing

The Snitch Pro is a naked rod that accommodates the needs of anglers who look for the combination of high-performance graphite and military-grade E glass bite detection and attitude. The result is an...

Whiteout Ice Reel by 13 Fishing

The redesigned 13 Fishing Whiteout Ice Reel provides top-if-the-line performance and styling. Six stainless steel ball bearings and one roller bearing provide unmatched smoothness. The instant...

Blackout 27" Ultra Light Ice Combo by 13 Fishing

Full Battle Rattle, the Blackout ice combo pulls no punches offering an advanced system for effective species targeting and acquisition. Strategic lightness is inserted with a Contoured EVA Handle...

Black Betty Freefall Carbon Reel by 13 Fishing

On the Mount Rushmore of ice reels, the Black Betty family holds all four spots. With the “George Washington” of the group being the FreeFall Carbon. The revolutionary FreeFall trigger...

Coconut Crab Micro Soft Plastic by 13 Fishing

The Coconut Crab  is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary...

Kalon Blackout Spinning Reels by 13 Fishing

An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky...

Kalon A Spinning Reels by 13 Fishing

At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a...

Inception Baitcasting Reels by 13 Fishing

Born from a pedigree of performance and style, the Inception is a feature-packed reel capable of meeting any demand you make. The Inception is incredibly easy to fine tune and adjust. Its lightweight...

Concept A Gen II Baitcasting Reels by 13 Fishing

Concept A Gen II is the ultimate fishing partner.  Tough as nails, reliable, and more capable than ever, you won’t ever leave this reel at home.  The new Bulldog Carbon Drag system is...

Creed X Spinning Reel by 13 Fishing

Creed X offers comfort and a secure grip with the Evolve Soft Touch Knob, a Strong Arm one-piece aluminum handle and a silky smooth 6 disc carbon drag system. Precision Japanese Hamai cut gearing...

Freefall Ghost Patriot Ice Reel by 13 Fishing

The 13 Fishing FreeFall Ghost Reel features the revolutionary FreeFall trigger that allows hard water anglers to hit specific depths, and get instant hookups by releasing the trigger in the target...

Wicked Stealth Spinning Combo by 13 Fishing

The Wicked Stealth combo is built to infiltrate the enemy territory and liberate the trophies stashed away there. Durable Aluminum features and High Strength components are designed for combat under...