Swimbaits

3D Soft Shine 7" Slow-Sinking Glide Bait by Savage Gear

Based on the scan of a real bait fish, the 3D LT Soft Shine Glide stands out with superb realistic details. The edible size and high arched body perfectly imitates a variety of bait fish that are on the menu for big bass! The jointed soft body glides...

3D Sucker X-Tail 9" Swimbait by Savage Gear

Savage Gear left no detail untouched in crafting this masterpiece of deception. The 3D Cross tail is a painstakingly accurate suckerfish replica, complete with lifelike profile and detailed photo print colors. As if the visual deception wasn't enough,...

3D Gizzard 10" Swimbait by Savage Gear

Shad are large baitfish targeted by a multitude of gamefish. The Savage Gear Gizzard Shad features an all new swinging treble hook harness that let anglers choose if they want the hook buried in the bait or swinging freely under the bait to make it...

Deviator Swim 140 Glide Bait by Savage Gear

On new water a good search lure can be a lifesaver. Enter the Deviator Swim and Jerk – a lure that can be cast long distances with either a spinning reel or baitcaster and features a wide gliding action on the retrieve that gives big flashes when...

4Play Pro 8" Swimbait by Savage Gear

A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers an irresistible S-curve swimming action which excels at stop and go presentations. The 4Play will turn heads below and above the water. Features: PHP Colors Hard Abs Body...

4Play Pro 6.25" Swimbait by Savage Gear

A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers an irresistible S-curve swimming action which excels at stop and go presentations. The 4Play will turn heads below and above the water. Features: PHP Colors Hard Abs Body...

4Play Pro 5" Swimbait by Savage Gear

A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers an irresistible S-curve swimming action which excels at stop and go presentations. The 4Play will turn heads below and above the water. Features: PHP Colors Hard Abs Body...

PowerBait MaxScent 5.3" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent...

PowerBait MaxScent 3.5" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent...

LiveTarget Unrigged Sunfish 4.3" Swimbait

The bond between bass and panfish undergoes a transformative redefinition courtesy of the all-new LIVETARGET Sunfish with Injected Core Technology (ICT). Employing an advanced injection laminate process, ICT enriches the inner core with intricate,...

Haze-ST Minnow 3.4" Swimbait by Megabass

The Haze-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. Designed for tournament pressure zones where career-defining bites...

Predator Kit 6" Pre-Rigged Swimbaits by Lunkerhunt

The Lunkerhunt Predator Kit is rigged and ready to catch those giant gamefish and toothy critters you love to chase! The Lunkerhunt Predator Kit comes with two action filled soft plastic swimbaits, one of them pre-rigged and ready to go right out of the...

Predator Kit 8" Pre-Rigged Swimbaits by Lunkerhunt

The Lunkerhunt Predator Kit is rigged and ready to catch those giant gamefish and toothy critters you love to chase! The Lunkerhunt Predator Kit comes with two action filled soft plastic swimbaits, one of them pre-rigged and ready to go right out of the...

Shaker 3.25" Swimbait by Lunker City Lures

The versatile Shaker's action is unique - instead of just wobbling the tail, common to such lures, the shaker features action that 'swims' the whole body in a side to side role as well as maximizing the thrashing of the specially designed Shaker tail...

Bio-Gill 4" Wake Bait by FishLab

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.  The...

BBZ 6" Hard Swimbait by FishLab

FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far...

BBZ 4.5" Hard Swimbait by FishLab

FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far...

SlowFlow 3.8" Swimbait by Beast Coast

The SlowFlow was developed to swim at extremely slow speeds with a kick and cadence different from the existing product options that are often used in this scenario. The SlowFlow will display its wide, lazy kick and body shimmy even when the bait has...

Posseidon 8" Swimbait by Chaos Tackle

Posseidon 8 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid construction makes them more durable than any other soft plastic swim bait made. Posseidon can be fished...

FlipGill 3.8" Swimbait by 6th Sense Fishing

The blend of a perfect bluegill profile with realistic elements has resulted in the FlipGill. The 3D eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size presents fish with an irresistible, bite-sized meal. Designed...

Graph ShadZ 3/8 oz Pre-Rigged Swimbait by Z-Man Fishing

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech softbait feature a line-through jighead and recessed line tie for a consistent, balanced presentation. The lure reaches...

HexTek Eko Shad 3" BaitFuel Swimbait by NetBait

Tapered Beaver Tail Design for Subtle Action -Featuring a tapered beaver tail design, the Eko Shad creates a smooth, natural action with even the slightest twitch. This subtle movement perfectly mimics the erratic behavior of a distressed baitfish,...

Dropkick Shad 2.75" Swimbait by Great Lakes Finesse

The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse swimbait category. This bait is extremely versatile, allowing it to be fished on a drop shot, on a jig head as a swimbait, or as...

Spectre Minnow 4" Mirage-X Finesse Bait by Nomad Design

The Spectre Minnow is a Finesse paddle tail with superb wiggle along the body and head, with just enough roll to create flash from the Mirage-X foil system in the belly. Incredible action at super low or medium retrieve speeds. Constructed from super...