Rage Swimmer 4-3/4" Swimbait by Strike King

The new Rage Tail Series Rage Swimmer by Strike King features an innovative rib design that improves the texture and body vibration, and moves more water for more fish-catching performance!  At all retrieval speeds, the superior action and performance of...

Rage Swimmer 3-3/4" Swimbait by Strike King

The new Rage Tail Series Rage Swimmer by Strike King features an innovative rib design that improves the texture and body vibration, and moves more water for more fish-catching performance!  At all retrieval speeds, the superior action and performance of...

Rage Swimmer 3-1/4" Swimbait by Strike King

The new Rage Tail Series Rage Swimmer by Strike King features an innovative rib design that improves the texture and body vibration, and moves more water for more fish-catching performance!  At all retrieval speeds, the superior action and...

Rage Baby Swimmer 2-3/4" Swimbait by Strike King

The new Rage Tail Series Rage Swimmer by Strike King features an innovative rib design that improves the texture and body vibration, and moves more water for more fish-catching performance!  At all retrieval speeds, the superior action and performance of...

LiveTarget Yellow Perch Swimbait by Koppers

LIVETARGET has combined nature’s best with modern technology to create an exciting new collection of Swimbaits. The Swimbait Series is designed to look and swim just like real fish. One of the most common forages in Northern and Canadian waters, the...

LiveTarget Goby 3-5/8" Paddle Tail (GOB90PT) by Koppers

Gobies are an invasive species found in the Great Lakes and Northern Regions, and are an ideal food source for Smallmouth Bass, Walleye, and Northern Pike. The LiveTarget Paddletail Goby is perfect for basic cast and retrieve, or a slow drift on bottom...

LiveTarget Goby 3-1/4" Paddle Tail (GOB80PT) by Koppers

Gobies are an invasive species found in the Great Lakes and Northern Regions, and are an ideal food source for Smallmouth Bass, Walleye, and Northern Pike. The LiveTarget Paddletail Goby is perfect for basic cast and retrieve, or a slow drift on bottom...

LiveTarget Bluegill Wakebaits by Koppers

Bass, Walleye, and Northern Pike find the LIVETARGET Bluegill wakebait absolutely irresistible. The unique hinged joint generates a subtle wake, triggering predators into a feeding frenzy. Model Length Color Depth ...

LiveTarget 8" Juvenile Pike Swimbait by Koppers

The adolescent body profile and anatomical details combined with the signature Oscillator creates the incredibly life-like Juvenile Pike. The Oscillator generates the natural swimming action of a young Pike, making it irresistible to adult Pike, Muskie...

LiveTarget 5/8oz Skip Shad Soft Jerkbait by Koppers

Created using patent pending Injected Core Technology (ICT), this extremely life-like soft plastic bait has an outstanding level of detail. ICT creates a better-balanced, more durable bait with a vibrant metallic flash. The strategically designed curved...

LiveTarget 5.25" Twitch Minnow Soft Jerkbait by Koppers

By replicating an injured Minnow, Shiner or Herring, in both appearance and action, the LIVETARGET Twitch Minnow possesses exceptional versatility. This soft plastic bait comes unrigged; anglers can customize it themselves to align with their preferred...

LiveTarget 4.5" 1/2oz Hollow Body Shiner Swimbait by Koppers

This unique top water bait has all the attributes to catch big fish. LIVETARGET has combined the realistic Shiner profile with a weedless hollow body design to create a precisely engineered replica of one of the most common freshwater forages...

LiveTarget 3.5" Sunfish Swimbait by Koppers

LIVETARGET has combined nature’s best with modern technology to create an exciting new collection of Swimbaits. The Swimbait Series is designed to look and swim just like real fish. Sunfish represent one of the most prolific forage species found in...

Live Kickin' Shad 5" by Storm Lures

With a variety of sizes and realistic color patterns this lure can target any species. Soft body, lipless, segmented kicking tail action, slow sinking and 3-D holographic eye make this lure look like a real shad. Includes holographic inserts for added...

Live Kickin' Shad 3" by Storm Lures

With a variety of sizes and realistic color patterns this lure can target any species. Soft body, lipless, segmented kicking tail action, slow sinking and 3-D holographic eye make this lure look like a real shad. Includes holographic inserts for added...

Live Kickin' Minnow 6" by Storm Lures

With a lipless, multi-segmented body this lure gives off the perfect swimming minnow action. With three sizes available you can target all species of fish with ease. To add to this bait's realistic action it features 3-D holographic eyes, realistic color...

Live Kickin' Minnow 4" by Storm Lures

With a lipless, multi-segmented body this lure gives off the perfect swimming minnow action. With three sizes available you can target all species of fish with ease. To add to this bait's realistic action it features 3-D holographic eyes, realistic color...

Little Dipper by Reaction Innovations

Reaction Innovations has done it again! The Little Dipper is the kid brother to the Skinny Dipper. At 3.5 inches in length, this bait is an excellent choice when a finesse approach is a must. The Little Dipper can be effective in and around all types of...

KVD Swim-N-Shiner 5" Swimbait by Strike King

The Strike King KVD Swim-N-Shiner is a classic paddle-tail swimbait with a different action than the similar Swim'n Caffeine Shad. The Swim-N-Shiner's tail moves easily, even at slow speeds, making it perfect for a jig trailer or on an umbrella rig. The...

KVD Swim-N-Shiner 4" Swimbait by Strike King

The Strike King KVD Swim-N-Shiner is a classic paddle-tail swimbait with a different action than the similar Swim'n Caffeine Shad. The Swim-N-Shiner's tail moves easily, even at slow speeds, making it perfect for a jig trailer or on an umbrella rig. The...

Kickin' Minnow 8" by Storm Lures

All the attractive features in the book are incorporated into this bait. Enhancing its swimming minnow action is a segmented body with a kicking tail and polycarbonate lip to give off the most action possible for a swimming bait. Don’t forget about the...

Kickin' Minnow 6" by Storm Lures

All the attractive features in the book are incorporated into Storm's Kickin' Minnows. Enhancing its swimming minnow action is a segmented body with a kicking tail and polycarbonate lip to give off the most action possible for a swimming bait. Don’t...

Kickin' Minnow 4" by Storm Lures

All the attractive features in the book are incorporated into Storm's Kickin' Minnows. Enhancing its swimming minnow action is a segmented body with a kicking tail and polycarbonate lip to give off the most action possible for a swimming bait. Don’t...

Jerky J 5" Swim Baits by Castaic

Jerky J Swims are the most realistic looking, softest, best swimming boot tail swim baits you can buy. They’re hand-painted with hand-dotted eyes. The super soft body results in a more realistic swimming action. Because the Jerky J Swim’s body is so...