Swimbaits

Dancin Shad 5" Swimbait by Game Changer Bait

Introducing the Dancin Shad, the epitome of realism and innovation in fishing baits. This one-of-a-kind lure is meticulously designed to look, smell, and move like a real fish, setting a new standard in its category...

Trick Shad 6" Slow-Sinking Glide Bait by Bucca Brand

The Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Although a slightly smaller offering than the original 7’’ Trick Shad, this ABS hard...

Trace Slow Sink 3.75" Jointed Swimbait by 6th Sense Fishing

The Trace 3.75” is the most compact and finesse-driven swimbait in the Trace lineup, built specifically for shallow water and pond fishing where a subtle profile and natural presentation are critical. Designed with the same proven multi-jointed...

The Option 3.75" Swimbait by 6th Sense Fishing

The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind. What makes The Option unique is its interchangeable rigging system. The ultra-sharp treble hook can be secured on the...

Zako Slim 3.5" Swimbait by Gary Yamamoto

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the original Zako features a more sleek, compact profile that delivers a subtle presentation without...

Magdraft Freestyle 5" Swimbait by Megabass

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the FREESTYLE is built for easy big-game rigging for novices and experts alike...

PowerBait 5" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

Hybrid Pike 10" Swimbait by Savage Gear

The Savage Gear Hybrid Pike blurs the lines between hard and soft lures. This hard body lure with replaceable soft tails will illicit the most savage strikes from predatory gamefish. The two tail styles give you two different lures in one. The paddle...

3D Line Thru Bluegill OG 6" Swimbait by Savage Gear

Bluegill are always on the menu for big bass, particularly during spawning periods for both bass and bluegill. The Savage Gear 3D Line Thru Bluegill is modeled and colored from a 3D scan of a real bluegill. Offering a level of realism you can't find in...

Hybrid Pike 6.75" Swimbait by Savage Gear

The Savage Gear Hybrid Pike blurs the lines between hard and soft lures. This hard body lure with replaceable soft tails will illicit the most savage strikes from predatory gamefish. The two tail styles give you two different lures in one. The paddle...

3D Shine Glide Pro 9" Glide Bait by Savage Gear

The Savage Gear 3D Shine Glide Pro just got even better. This slow-sinking glide bait now features a redesigned tail for enhanced casting distance and a cross feature that improves glide and stability, making it deadlier than ever on a wide range of game...

3D Shine Glide Pro 7.25" Glide Bait by Savage Gear

The Savage Gear 3D Shine Glide Pro just got even better. This slow-sinking glide bait now features a redesigned tail for enhanced casting distance and a cross feature that improves glide and stability, making it deadlier than ever on a wide range of game...

3D Shine Glide Pro 6.25" Glide Bait by Savage Gear

The Savage Gear 3D Shine Glide Pro just got even better. This slow-sinking glide bait now features a redesigned tail for enhanced casting distance and a cross feature that improves glide and stability, making it deadlier than ever on a wide range of game...

3D Shine Glide Pro 5.25" Glide Bait by Savage Gear

The Savage Gear 3D Shine Glide Pro just got even better. This slow-sinking glide bait now features a redesigned tail for enhanced casting distance and a cross feature that improves glide and stability, making it deadlier than ever on a wide range of game...

BaitFuel Nano Duster 2" Soft Plastic by NetBait

The latest addition to the BaitFuel Nano Crappie lineup of soft baits, the BaitFuel Crappie Nano Duster is a compact, pint-sized soft plastic bait for crappie, panfish, mimicking tiny baitfish with realistic details. Featuring a dual-blade tail...

Raddletail 3.5" Rattling Swimbait by Fish Bum Tackle

The Fish Bum Raddletail 3.5″ Glass Rattle Swimbait is a durable soft-plastic paddletail that combines lifelike action with a built-in glass rattle chamber to call fish in from a distance. Designed with internal rattles, it produces strong...

Plump Panorama 5.0" Swimbait by 6th Sense Fishing

The Panorama Plump 5.0 builds on the proven success of the Panorama series with a thicker, more robust body that calls in bigger bites. Still packing the same ultra-realistic profile and lifelike swimming action, the Plump adds bulk to your...

CrushCity The Mayor 3.5" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water...

CrushCity Mooch Minnow 4.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win...

CrushCity Mooch Minnow 2.5" Swimbait by Rapala

The Mooch Minnow combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win...

Bio-Gill 4" Wake Bait Pro by FishLab

The Bio Gill Pro Wake Bait is a three-piece, double-jointed high-floating bait that pushes a wide rolling wake on slow to medium retrieves. Its subtle clacking sound calls fish from a distance, while its stable design shines in both steady and...

Bio-Gill 4" Swimbait Pro by FishLab

The Bio Gill Pro Swimbait is a tight-kicking, natural swimmer ideal for covering water along shorelines, weed lines, or around hard cover. It’s designed for a steady retrieve and is available in a 4” size with tournament-grade rigging right...

Bio-Gill 5" Glide Bait Pro by FishLab

For a more tactical approach, the Bio Gill Pro Glide Bait offers a slow-sinking, side-to-side S-pattern that excels in open water or when targeting suspended fish. At 5” it’s the go-to option when a more deliberate, finesse-driven...

BBZ Bio-Shad Gizzard 6" Glide Bait by FishLab

As a passionate lure designer and award winning product manager, Bill Siemantel has been chasing down bass for years. This year he combined his two loves to create the new FishLab BBZ Bio-Shad Gizzard which will lead you on your own adventure of catching...