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Eye Candy 6" Nightcrawler by Northland Tackle

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Eye Candy 4" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3.5" Jig Crawler by Northland Tackle

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike...

Eye Candy 3" Grub by Northland Tackle

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body...

1st Gen Top Spin 3/8 oz 6/0 Bladed Jig Heads by P-Line

The first of its kind and starting a new category in the fishing world, the 1st Gen Top Spin is detailed from top to bottom. After years of research and development, 1st Gen Fishing has created a bait opposite an underspin. Featuring a #2 or #3 willow...

1st Gen Top Spin 3/16 oz 3/0 Bladed Jig Heads by P-Line

The first of its kind and starting a new category in the fishing world, the 1st Gen Top Spin is detailed from top to bottom. After years of research and development, 1st Gen Fishing has created a bait opposite an underspin. Featuring a #2 or #3 willow...

1st Gen Top Spin 1/4 oz 5/0 Bladed Jig Heads by P-Line

The first of its kind and starting a new category in the fishing world, the 1st Gen Top Spin is detailed from top to bottom. After years of research and development, 1st Gen Fishing has created a bait opposite an underspin. Featuring a #2 or #3 willow...

1st Gen Top Spin 1/4 oz 3/0 Bladed Jig Heads by P-Line

The first of its kind and starting a new category in the fishing world, the 1st Gen Top Spin is detailed from top to bottom. After years of research and development, 1st Gen Fishing has created a bait opposite an underspin. Featuring a #2 or #3 willow...

1st Gen FlashX 3/8 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

1st Gen FlashX 1/2 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

Optimum TS Tournament Series Electric Downrigger by Cannon

The Optimum TS provides new intelligence to controlled depth fishing in an all-white construction, stainless steel spool and 316-grade telescopic boom, ideal for saltwater applications. Precisely troll any lure while presenting depth and trolling data on...

Tatula MQ LT Spinning Reel by Daiwa

Now with a smaller and more compact frame, the LT family of reels utilize a small, lightweight frame with a larger DigiGear for the perfect combination of Light and Tough.   MODEL BEARINGS GEAR RATIO LINE PER CRANK (IN) WEIGHT (OZ) MONO...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...

Little Spanky 3.25" BaitFuel Swimbait by Netbait

The Netbait Spanky Swimbait is a great addition to the already outstanding line of soft plastics that NetBait offers. It features a ribbed mid-section and a 5/8-inch paddle on the tail. These two features work together to create a vibration and movement...

HellraiZer 5" Bladed Topwater Bait by Z-Man

An original, 'self-walking' topwater lure, Z-Man's 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you've seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an exclusive, weighted...

Weedless Squadron 3/4 oz Swimbait Jig Heads by Strike King

The legendary Squadron Swimbait Jig Head just got better. Strike King Lure Company is pleased to announce the weedless version of this best-seller. The weed guard in this jighead has the perfect combination of strand count, strand thickness and strand...

Weedless Squadron 1/4 oz Swimbait Jig Heads by Strike King

The legendary Squadron Swimbait Jig Head just got better. Strike King Lure Company is pleased to announce the weedless version of this best-seller. The weed guard in this jighead has the perfect combination of strand count, strand thickness and strand...

Weedless Squadron 1/2 oz Swimbait Jig Heads by Strike King

The legendary Squadron Swimbait Jig Head just got better. Strike King Lure Company is pleased to announce the weedless version of this best-seller. The weed guard in this jighead has the perfect combination of strand count, strand thickness and strand...

Weedless Squadron 3/8 oz Swimbait Jig Heads by Strike King

The legendary Squadron Swimbait Jig Head just got better. Strike King Lure Company is pleased to announce the weedless version of this best-seller. The weed guard in this jighead has the perfect combination of strand count, strand thickness and strand...

Arctic Appeal 2.0 Oatmeal Ice Jacket by DSG

The Arctic Appeal Women's Ice Fishing Jacket by DSG Outerwear has a beautiful look with features to keep you very warm and dry on the ice!! DSG took years of knowledge from building snowmobile-specific apparel and put it into a women's warm waterproof...

Avid 2.0 Evergreen Women's Floating Ice Jacket by DSG

The Avid Women's Insulated Fishing Jacket by DSG Outerwear has a classic look with features to keep you very warm and dry on the ice!! DSG took years of knowledge from building snowmobile specific apparel and put it into an ice fishing specific jacket...

Ravin R18 Crossbow Package

For the hunter seeking a small but highly effective crossbow: the R18 is the shortest Ravin ever created – just 25" in total length and 18" without the stock. Our VertiCoil Cam System rotates the ultra-small...

Mossy Oak Eclipse Clothing Care Kit by Wildlife Research

Powered by Wildlife Research Center's Scent Killer, the Mossy Oak Eclipse Clothing Care Kit includes everything you need to keep your camo scent free.  The Laundry Detergent cleans and washes away odors without adding any scent to your clothes and...