Rapala

Deep Tail Dancer TDD09 3.5" Jerkbait by Rapala

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® "wounded-minnow" attraction. The Deep Tail Dancer® features an enlarged,...

Precision 35 lb Digital Scale by Berkley

With the Berkley® Precision Scale anglers can get precise measurements and automatic culling in seconds. The Auto Culling System automatically identifies the lightest fish for fast easy culling...

Ott's Garage OG Rocco OGR05 2.5" Crankbait by Rapala

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala OG Rocco is a buoyant,...

Jigging Shadow Rap JSDR09 3.5" Vertical Jig by Rapala

Following in the footsteps of the original Rapala Jigging Rap, the Jigging Shadow Rap features a slower darting action. Designed for vertical jigging, the broader silhouette, modern finishes and...

CountDown Elite CDE75 3" Crankbait by Rapala

The CountDown Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking method of the original CountDown. Lead Free Tungsten...

CountDown Elite CDE55 2.25" Crankbait by Rapala

The CountDown Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking method of the original CountDown. Lead Free Tungsten...

SmartHub Work Station by Rapala

The Rapala® SmartHub® is the ultimate, versatile system that gives you endless options to interchange and adjust for your needs. A single SmartHub can be used independently or choose...

SmartHub Rattle Reel by Rapala

Rapala SmartHub® accessories simply slide over the top of the SmartHub® connector and securely clicks in, giving you endless options to effortlessly interchange and adjust for your needs...

SmartHub Cup Holder by Rapala

The Rapala® SmartHub® is the ultimate, versatile system that gives you endless options to interchange and adjust for your needs. A single SmartHub can be used independently or choose the...

SmartHub Track System 16 by Rapala

Rapala SmartHub accessories simply slide over the top of the SmartHub connector and securely clicks in, giving you endless options to effortlessly interchange and adjust for your needs. Mount a...

SmartHub Adjustable Arm by Rapala

Rapala SmartHub accessories simply slide over the top of the SmartHub connector and securely clicks in, giving you endless options to effortlessly interchange and adjust for your needs. Mount a...

Jigging Shad Rap WSR05 2" Vertical Jig by Rapala

The Jigging Shad Rap has a more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also be...

Dives-To DT08 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Jig Boxes by Rapala

The Rapala Jig Box is the perfect place to store and protect your jigs! Features: Heavy-Duty Four-Sided Tackle Storage Waterproof Seal High Compression Hook Clips Slotted Compression Foam for...

X-Rap XR04 1.5" Jerkbait by Rapala

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...

Ott's Garage OG Slim OGS06 2.75" Crankbait by Rapala

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s Garage. The Rapala® Slim is a...

Utility Box by Rapala

The Rapala Utility Box is perfect for storing Lures, Jigs and Soft Plastics as well as other items you may need on your next ice fishing adventure. Features: Heavy-Duty Four-Sided Tackle...

Jigging Rap W2 1.25" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and...

Slab Rap SLR06 2.5" Lipless Crankbait by Rapala

With quick rod snaps the Slab Rap searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side...

Slab Rap SLR05 2" Lipless Crankbait by Rapala

With quick rod snaps the Slab Rap searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side...

Slab Rap SLR04 1.5" Lipless Crankbait by Rapala

With quick rod snaps the Slab Rap searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side...

Ice Safety Spike by Rapala

Contoured finger grip handles offer secure grip on this survival tool for ice anglers. Hardened steel spikes penetrate the toughest of ice. Designed to stow spikes inside handles when not in use...

Lure Box by Rapala

Protect your investment with this new heavy-duty, four-sided tackle storage system, custom designed for jigging lures. Slotted compression foam for protection. High compression locks and waterproof...

Ice Rod 15" Protector by Rapala

Next time you plan a fishing trip, ensure your rods make it safely. The new Rapala® Ice Rod Protector supports and secures your rod tips and blanks during transportation and prevents line...