Rapala

F11 Original Floating 4-3/8" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

F7 Original Floating 2.75" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

F5 Original Floating 2" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

Deep Husky Jerk DHJ14 5.5" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Dives-To DT10 2.25" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Dives-To DT06 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Dives-To DT04 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Deep Husky Jerk DHJ12 4.75" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want...

Deep Husky Jerk DHJ10 4" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

CountDown CD09 3.5" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

CountDown CD07 2.75" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

CountDown CD05 2" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

CountDown CD03 1.5" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

CountDown CD11 4-3/8" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...

BX Swimmer BXS12 4.75" Balsa Bait by Rapala

The BX series from Rapala lets anglers have lively, responsive action a balsa wood lure offers, with the option to fish them in the most extreme, rugged conditions. Truly one-of-a-kind pieces,...

BX Minnow BXM10 4" Balsa Bait by Rapala

The BX Minnow, like the BX Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Truly one-of-a-kind pieces, the actions and the durability are...