Rapala

J11 Jointed 4-3/8" Crankbait by Rapala

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or...

J9 Jointed 3.5" Crankbait by Rapala

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or...

Jointed J07 2.75" Crankbait by Rapala

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or...

Jigging Rap W9 3.5" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and...

Jigging Rap W7 2.75" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and...

Jigging Rap W5 2" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and...

Jigging Rap W3 1.5" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and...

Husky Jerk HJ08 3-1/8" Suspending Jerkbait by Rapala

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns...

Husky Jerk HJ14 5.5" Suspending Jerkbait by Rapala

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns...

Husky Jerk HJ12 4.75" Suspending Jerkbait by Rapala

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Husky Jerk HJ10 4" Suspending Jerkbait by Rapala

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns...

F9 Original Floating 3.5" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

F18 Original Floating 7" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

F13 Original Floating 5.25" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

F11 Original Floating 4-3/8" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

F7 Original Floating 2.75" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

F5 Original Floating 2" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

Deep Husky Jerk DHJ14 5.5" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

Dives-To DT10 2.25" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Dives-To DT06 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Dives-To DT04 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood,...

Deep Husky Jerk DHJ12 4.75" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want...

Deep Husky Jerk DHJ10 4" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a...

CountDown CD09 3.5" Jerkbait by Rapala

Sinking at a consistent rate of one foot per second, the CountDown allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom...