Lures

Lover Buzz SS 1/2 oz In-Line Buzzbait by Molix

When Italian design meets a talented U.S. Pro angler like Mike Iaconelli, what comes next is sure to help you catch more fish. The Lover Buzz SS (super squeaky) is an innovative in-line buzzbait made to perform with any kind of predator...

HexTek Bull Bream 4" BaitFuel Swimbait by NetBait

Features: 4" Bluegill Shape: This bait has a full bluegill profile, which includes a bluegill shaped tail and side kicking appendages as fins that create lifelike movement on the fall, swim, or drag, matching a key forage bass feed on year-round...

Zoo Pop XL 3/8 oz Soft Body Topwater Bait by Snag Proof Lures

The Zoo Pop XL offers a unique popping action that floats at rest brings finesse fishing to power frog fishing.  A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored...

GBO 13mm Salted Dice Bait by X-Zone Lures

The X Zone GBO is based on a concept developed over 2 years to create an innovative design in the dice-style bait category. The GBO features 10 silicone strands, hand-threaded to create a natural flowing action. The distinctive...

Whiplash Shad 3.5" Soft Jerkbait by X-Zone Lures

The X Zone Whiplash Shad, is the best soft jerkbait on the market. The X Zone Whiplash Shad was designed with many key features such as a long soft tail that delivers unparalleled tail swing during retrieve and jerk. When you allow the...

Glide Bait 130 Dying 5" Floating Swimbait by Molix

The Glide Bait 130 “Dying” floating bait is designed to mimic the movements of a dying fish. Depending on the way in which it is retrieved, thanks to the hyper-realistic movement, it will take on an unpredictable swimming pattern which will...

RT Pintail 3.9" Soft Jerkbait by Molix

The Molix RT Pintail soft jerkbait is designed with a tapered tail to produce subtle, natural vibrations—particularly effective in high-pressure fishing environments with inactive predators. The body design is optimized to generate a...

Sneaky Worm 5" Paddletail Stick Bait by Molix

This one-of-a-kind slim-profile worm is made of high-density rubber enriched with salt and a scent based on shrimp extract. The surface is covered with rings that create volume and guarantee maximum mobility. At both ends, the unmistakable Molix shad...

Kento Jig DG 3/8 oz Jig by Molix

The Kento Jig is the masterpiece of the entire Molix product line. Each jig head has been perfectly shaped and balanced for easy penetration and perfect swimming action. The number of fibers in the weed guard is calibrated based on the jig weight and...

Kento Jig DG 1/2 oz Jig by Molix

The Kento Jig is the masterpiece of the entire Molix product line. Each jig head has been perfectly shaped and balanced for easy penetration and perfect swimming action. The number of fibers in the weed guard is calibrated based on the jig weight and...

WHenko Rig 5" Whisker Stick Bait by Tightlines UV

The 5" WHenko Rig by Tightlines UV is America's number one new stick bait! As part of the Whiskers series, the WHenko's built-in silicone strands provide "Whisker Crawl'n Action" for enticing movement that big bass can't resist. The unique design...

Hy-Brid Craw 4" Rattling Creature Bait by Tightlines UV

The 4" Hy-Brid Rattling Craw by Tightlines UV refuses to be ignored!  As part of the Whiskers series, the Hy-Brid Craw's built-in silicone strands provide "Whisker Crawl'n Action" for lifelike movement big bass can't resist. The imbedded sound...

Sockittoya Shad 5" Soft Jerkbait by Game Changer Bait

The Sockittoya Shad is Game Changer's next-generation minnow-style bait, purpose-built for forward-facing sonar anglers who target trophy fish with precision. Available in both classic color patterns and ultra-realistic photo-image finishes, this bait...

Imo Kemushi 60mm Stick Worm by Geecrack

The Geecrack Imo Kemushi is a Japanese-designed, high-density, soft plastic bait featuring rubber "hair" that mimics the movement of a caterpillar floating on the surface of the water. Ideal for finesse fishing, it is designed for...

Supaku Swimmer 95 SS 3.75" Swimbait by Geecrack

The Geecrack Supaku Swimmer 95 SS is a slow-sinking, jointed finesse swimbait designed for pressured, clear-water, and baitfish-focused conditions. It features a realistic soft tail, 3D eyes, and a, natural "S" swimming action to trigger...

Finesse Model Cue Bomb 1.2" Dice Bait by Geecrack

The Geecrack Finesse Cue Bomb (1" or 1.2") is a compact, dice-shaped, soft plastic lure featuring thinner, highly sensitive tentacles for a subtle, non-intimidating profile. Designed with Alton Jones Jr., it excels on a drop...

Finesse Model Cue Bomb 1" Dice Bait by Geecrack

The Geecrack Finesse Cue Bomb (1" or 1.2") is a compact, dice-shaped, soft plastic lure featuring thinner, highly sensitive tentacles for a subtle, non-intimidating profile. Designed with Alton Jones Jr., it excels on a drop...

Bellows Gill 3.8" Creature Bait by Geecrack

Designed with the input of famed Lake Biwa fishing guide, Yuho Ito, the Geecrack Bellows Gill Creature Bait is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from...

Bellows Gill 2.8" Creature Bait by Geecrack

Designed with the input of famed Lake Biwa fishing guide, Yuho Ito, the Geecrack Bellows Gill Creature Bait is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from...

CrushCity The Jerk 3.75" Soft Jerkbait by Rapala

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Shake'Em Up 19mm Dice Bait by Skinny Bear

Shake ’Em Up Dice Bait brings a compact, finesse-friendly profile to drop shots and weighted wacky rigs when smallmouth, largemouth, panfish, and trout want a subtle meal. The durable TPE body improves hook longevity during repeated rigging, while...

Shake'Em Up 10mm Dice Bait 2pk by Skinny Bear

Shake ’Em Up Dice Bait brings a compact, finesse-friendly profile to drop shots and weighted wacky rigs when smallmouth, largemouth, panfish, and trout want a subtle meal. The durable TPE body improves hook longevity during repeated rigging, while...

Spotlight Minnow 4.25" Swimbait by Big Bite Baits

The Spotlight Minnow, designed by Big Bite Baits pro Drew Gill, is tailored for Forward Facing Sonar. Finding fish is one thing – making them bite is another, and this is where the Spotlight Minnow shines. A hollow body design and wedge-angle tails...

Spotlight Minnow 4.8" Swimbait by Big Bite Baits

The Spotlight Minnow, designed by Big Bite Baits pro Drew Gill, is tailored for Forward Facing Sonar. Finding fish is one thing – making them bite is another, and this is where the Spotlight Minnow shines. A hollow body design and wedge-angle tails...