Lures

Prism Spinner Assortment 6-Pack by South Bend

Designed to help you catch more fish, this assortment of in-line spinners by South Bend features brass blades with a prism  finish that create vibrations and flashes of light to attract fish. Features: Assortment of 6 premium...

Trout and Panfish Spinners 6-Pack by South Bend

Designed to help you catch more panfish and trout, this assortment of popular in-line spinners by South Bend features a selection of proven colors for almost any fishing condition. They are perfect for bluegill (bream), sunfish, crappie, perch, rock...

Micro Graph ShadZ 1.75" Pre-Rigged Swimbait by Z-Man Fishing

Designed to excel with forward-facing sonar (FFS), the 1.75" Micro Graph ShadZ features a flattened shad profile body to maximize sonar echo. A natural baitfish torso transitions to a slender forked kicker tail that never stops quivering and triggering...

Night Fight Double Dare 1 oz Glow Spoons by Danielson

Built to dominate Salmon, Trout and other nocturnal predators!  These spoons feature a "super glow" paint on the both sides, a durable seal coat, and 100% brass construction to cast long and retrieve deep. 

Llama TubeZ 2" Finesse Tube Bait by Z-Man Fishing

Designed by Z-Man pro Seth Feider, the 2" Llama TubeZ is a finesse tube built for clear water and tough bites. Made from 10X Tough ElaZtech, it’s durable, buoyant, and offers a natural tail-up posture with a slow, spiraling fall...

Fuzzy NuggetZ Dice Bait by Z-Man Fishing

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech body offers versatile rigging and unmatched durability, while premium silicone skirt fibers deliver nonstop...

Fuzzy BugZ 1.75" Soft Plastic by Z-Man Fishing

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durability, while hand-tied silicone skirt strands create constant movement to trigger strikes. Ideal for Ned...

Fuzzy TRD 2.75" ElaZtech Finesse Bait by Z-Man Fishing

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits. Ideal for Ned, dropshot, Neko, or wacky rigs. Imagine the next-level fish appeal of the...

The Option 5" Swimbait by 6th Sense Fishing

The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind. What makes The Option unique is its interchangeable rigging system. The ultra-sharp treble hook can be secured on the...

PowerBait Chop Block 8" Swimbait by Berkley

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

PowerBait Chop Block 6" Swimbait by Berkley

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

3D Burbot Ribbontail 10" Swimbait by Savage Gear

Burbot “aka” Eelpout are a favorite target of large Musky and Pike. The Savage Gear 3D Burbot is the only 3D scanned version of this bait on the market. The hybrid line thru design lets the hooks dislodge from the bait while fighting fish so...

3D Burbot 10" Tube by Savage Gear

Dive into the fray with the 3D Burbot Tube – a predatory masterpiece born from the fierce depths! Crafted from a 3D scan of an actual burbot, this lure stands head and shoulders above the rest with unparalleled lifelike precision. Get ready for an...

Double Blade 8.5/9.5 Bucktail Lure by Savage Gear

Unleash the Savage Blade! This custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their custom...

Winged Fluke 5" Soft Jerkbait by Zoom

The Winged Fluke is a fresh take on Zoom's classic Super Fluke lure, built for today’s bass fishing challenges. It features a small wing on each side of its head which makes it an excellent choice for modern fishing techniques. Designed to...

Shot Caller Shallow 112mm Jerkbait by Bass Mafia

Introducing the Shot Caller Shallow Jerkbait from Bass Mafia – the ultimate tool for anglers who demand precision and performance. With its sharp, darting action and 2-5 ft diving range, the Shot Caller is built to excel in targeting finicky,...

Final Copy 4.75" Weedless Pre-Rigged Swimbait by Strike King

The Strike King Final Copy Weedless Swimbait is the ultimate companion for anglers seeking durability, versatility, and performance. Crafted from extremely durable TPE material, this bait is built to last, enduring fish after fish without tearing or...

Clickin' Chicken 4" Topwater Bait by Strike King

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap rattle chamber, this lure produces an unparalleled knocking...

Clickin' Chicken 3" Topwater Bait by Strike King

The Strike King Clickin’ Chickin redefines what anglers can expect from a plopper-style bait, delivering innovation like no other lure on the market. Equipped with a cutting-edge MagTap rattle chamber, this lure produces an unparalleled knocking...

Rattling Thunder Cricket 1/2 oz Swim Jig by Strike King

The Strike King Rattling Thunder Cricket is the ultimate upgrade to your fishing arsenal, combining the proven performance of the original Thunder Cricket with cutting-edge enhancements. Now featuring a hybrid rattling blade, this innovative design...

Sexy Bug 3" Soft Plastic by Strike king

The Strike King Sexy Bug is a game-changer for anglers looking to outsmart fish, even in the toughest conditions. Its enticing design is specifically engineered to attract more bites when the waters are quiet, or fish are hesitant. Featuring a ribbed and...

Hog Father Jr 7" Glide Bait by Strike King

The Hog Father Jr., built in partnership with Tater Hog Custom Lures to replicate the Original Hog Father design, sets a new standard for big swimbait fans. Measuring 7 inches in length, this versatile glide bait performs flawlessly across a range of...

Double Glow Magnum 4.75" Spoons by Pro King

The Pro King Double Glow Magnum Spoons build on the proven performance of the Pro King “Regular” Spoons. These 4.75-inch spoons use the same fish-catching profile and action, but in a larger size for the biggest and most aggressive fish...

Double Glow Standard 3.75" Spoons by Pro King

The Pro King Double Glow Regular Spoon is the standard for Great Lakes trolling. These spoons have over 30-years of fish-catching testimonials from tournament anglers and charter captains. Each spoon is 3.75-inches long with a custom shape and profile...