Lures

Slice 5/8 oz Blade Bait by 6th Sense Fishing

Where power fishing and finesse fishing meet, you will find the 6th Sense Slice Blade Bait simply gets the job done. A blade bait is a great search tool for anglers and can be an excellent alternative to a lipless crankbait. Depending on the depth and...

Divine 1 oz Jigging Spoon by 6th Sense Fishing

The 6th Sense Divine Jigging Spoon had one goal in mind during development— to be the best jigging spoon on the market. Weighing in at 1oz and 2" in length, this spoon is irresistible to almost any species in your lake. Built with a rear weighted...

Saucy Swimmer 4.8" Swimbait by Googan Baits

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

World Minnow 115SP Flash Boost Jerkbait by Shimano

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Yoto Worm 4.75" Tickle Tail Bait by 10,000 Fish

The 10,000 Fish Yoto Worm is a versatile soft plastic worm - with a cutting edge profile. The body is molded with ribbed edges and a tapered tail, for mouthwatering action and realistic texture. The Yoto Worm is designed with four hook channels down the...

World Diver 99SP Flash Boost Jerkbait by Shimano

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Driftfry 5.2" Strolling Bait by Jackall

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler's rod tip during the retrieve to impart a "twist-roll"...

Driftfry 4" Strolling Bait by Jackall

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler's rod tip during the retrieve to impart a "twist-roll"...

Easy Shiner 5" Swimbait by Keitech

The Easy Shiner by Keitech is loaded with scent and has incredible realism and an authentic swimming motion. The sleek profile and premium soft plastic construction is irresistible to game fish. The 5" Easy Shiner is a very versatile bait. Ideal when...

Great Hunting GH110 Jerkbait by Megabass

The king of jerkbaits - Megabass's Vision OneTen - has been reimagined specifically for catching big trout. These masterful new colors and specially tuned action will produce big results in your favorite trout waters. The GH110’s vivid swimming...

PowerBait Nessie 5" Soft Body Glide Bait by Berkley

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool/technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast...

Gulp! Alive! Maggots Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! Garlic Infused 2" Floating Pinched Crawler Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 1" Floating Pinched Crawler Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 5" Black Jumbo Leech by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Zara Spook 4.5" Topwater Bait by Heddon Lures

The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the past decade, the Zara is still the king of topwater fishing. The Zara Spook is just the right size and...

Gulp! Alive! 1" Black Leech Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 3" Black Leech by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Sway Minnow 4.5" Finesse Bait by Duckett

The Sway Minnow features Duckett's new Soratobu Wing Technology, which imparts a lifelike rocking and swaying motion, almost as if it’s flying through the water. This unique action, combined with the bait’s ability to hover in the water...

Choppo 105mm Topwater Bait by Berkley

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Choppo 75mm Topwater Bait by Berkley

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Gulp! Alive! Corn Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle...

Gulp! Corn Jar by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab...

PowerBait Magnum Floating Power Eggs by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...