Lures

KVD Elite 1.5 Square Bill Crankbait by Strike King

Silent but deadly, the KVD Elite 1.5 Squarebill crankbait is fine-tuned and masterfully crafted to meet the specifications of legendary professional angler Kevin VanDam. The squarebill design of the KVD Elite series crankbaits effectively deflects off...

Tour Grade 3/8 oz Colorado Willow Spinnerbait by Strike King

Fitted with two ultra realistic painted willow blades, which match the color patterns of the head and skirt, the Strike King Tour Grade Painted Blade Willow Spinnerbait provides an unmatched level of detail and attraction.  Its weight forward head...

Tour Grade Compact 1/2 oz Double Willow Spinnerbait by Strike King

Providing anglers with a more downsized baitfish profile, the Strike King Tour Grade Compact Spinnerbaits position the blades closer to the hook to eliminate short strikes and improve your hook-up ratio. Featuring a new streamlined head shape to improve...

5XD Elite Series 5/8 oz Crankbait by Strike King

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 5XD Elite Crankbait dives deeper and moves faster to accomplish the right wobble and erratic action necessary to entice forceful bites from the depths. This...

Homing Minnow 4" 1/4 oz Pre-Rigged Swimbait by Strike King

Stay in the strike zone longer with Strike King’s Homing Minnow, the ultimate paddle tail swimbait needed on every boat deck. The hyper-realistic minnow profile stands out vividly on live sonar, enabling anglers to keep the bait within the water...

Last Ace 128 5" Swimbaits by Evergreen International

The Evergreen Last Ace 128 is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 5 inches in length, this swimbait is the epitome of precision...

Furenzy Mouse 2.5" Hollow Body Topwater Bait by Lunkerhunt

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision and featuring Lunkerhunt's proprietary AquaFur technology, this bait combines lifelike realism with...

PowerBait Drip Swimmer 4" Finesse Bait by Berkley

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Swimmer features a micro-boot tail...

PowerBait Drip Minnow 3" Finesse Bait by Berkley

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

PowerBait Drip Minnow 4" Finesse Bait by Berkley

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip”...

PowerBait Clatter Craw 3.5" Pre-Rigged Baits by Berkley

Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of a line to catch bass after bass. When you're clamorin' for a bite, reach for the...

Stunna 100+1 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the...

Gorilla Heavy Duty 7/16 oz Swim Jig by Beast Coast

Redesigned and better than ever, the Gorilla Swimjig now sports a smaller- but incredibly strong- BKK 4/0 Heavy Duty 30 Degree Hook and wire-tied + banded skirt construction. Beast Coast thinned out the head slightly and softened the curves for better...

Gorilla Heavy Duty 3/8 oz Swim Jig by Beast Coast

Redesigned and better than ever, the Gorilla Swimjig now sports a smaller- but incredibly strong- BKK 4/0 Heavy Duty 30 Degree Hook and wire-tied + banded skirt construction. Beast Coast thinned out the head slightly and softened the curves for better...

SlowFlow 2.85" Swimbait by Beast Coast

The SlowFlow was developed to swim at extremely slow speeds with a kick and cadence different from the existing product options that are often used in this scenario. The SlowFlow will display its wide, lazy kick and body shimmy even when the bait has...

Tungsten Compound 3/32 oz Superfly Hair Jig by Beast Coast

Midwestern and Northeastern anglers have always leaned on the marabou jig for big bites in tough conditions, especially in cold or clear water where smallmouth are present. The Tungsten Compound Superfly has arrived, arming you with a tournament ready...

Tungsten Compound 3/16 oz Superfly Hair Jig by Beast Coast

Midwestern and Northeastern anglers have always leaned on the marabou jig for big bites in tough conditions, especially in cold or clear water where smallmouth are present. The Tungsten Compound Superfly has arrived, arming you with a tournament ready...

Tungsten Compound 1/8 oz Superfly Hair Jig by Beast Coast

Midwestern and Northeastern anglers have always leaned on the marabou jig for big bites in tough conditions, especially in cold or clear water where smallmouth are present. The Tungsten Compound Superfly has arrived, arming you with a tournament ready...

Tungsten Compound 1/16 oz Superfly Hair Jig by Beast Coast

Midwestern and Northeastern anglers have always leaned on the marabou jig for big bites in tough conditions, especially in cold or clear water where smallmouth are present. The Tungsten Compound Superfly has arrived, arming you with a tournament ready...

Stunna 100 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the...

Bolt Minnow 1" Soft Plastic by Clam Outdoors

The 1” Bolt Fry features a lifelike ribbed body with a horizontal forked tail, providing a realistic minnow profile that fish cannot ignore! Pairs perfectly with the drop series of tungsten jigs. This is a versatile offering for a multitude of...

Niku Twitch Fly 1.25" Soft Plastic by Clam Outdoors

The 1.25" Twitch Fly was designed to imitate one of the most common underwater food sources, the mayfly larvae. Featuring a multitude of appendages this lifelike morsel has unmatched movement to tempt even the weariest fish into biting...

Final Copy 4.75" Pre-Rigged Swimbait by Strike King

Strike King’s Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft...

Homing Minnow 4" 3/8 oz Pre-Rigged Swimbait by Strike King

Stay in the strike zone longer with Strike King’s Homing Minnow, the ultimate paddle tail swimbait needed on every boat deck. The hyper-realistic minnow profile stands out vividly on live sonar, enabling anglers to keep the bait within the water...