Lures

Stunna 100+1 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the...

Gorilla Heavy Duty 7/16 oz Swim Jig by Beast Coast

Redesigned and better than ever, the Gorilla Swimjig now sports a smaller- but incredibly strong- BKK 4/0 Heavy Duty 30 Degree Hook and wire-tied + banded skirt construction. Beast Coast thinned out the head slightly and softened the curves for better...

Gorilla Heavy Duty 3/8 oz Swim Jig by Beast Coast

Redesigned and better than ever, the Gorilla Swimjig now sports a smaller- but incredibly strong- BKK 4/0 Heavy Duty 30 Degree Hook and wire-tied + banded skirt construction. Beast Coast thinned out the head slightly and softened the curves for better...

SlowFlow 2.85" Swimbait by Beast Coast

The SlowFlow was developed to swim at extremely slow speeds with a kick and cadence different from the existing product options that are often used in this scenario. The SlowFlow will display its wide, lazy kick and body shimmy even when the bait has...

Tungsten Compound 3/32 oz Superfly Hair Jig by Beast Coast

Midwestern and Northeastern anglers have always leaned on the marabou jig for big bites in tough conditions, especially in cold or clear water where smallmouth are present. The Tungsten Compound Superfly has arrived, arming you with a tournament ready...

Tungsten Compound 3/16 oz Superfly Hair Jig by Beast Coast

Midwestern and Northeastern anglers have always leaned on the marabou jig for big bites in tough conditions, especially in cold or clear water where smallmouth are present. The Tungsten Compound Superfly has arrived, arming you with a tournament ready...

Tungsten Compound 1/8 oz Superfly Hair Jig by Beast Coast

Midwestern and Northeastern anglers have always leaned on the marabou jig for big bites in tough conditions, especially in cold or clear water where smallmouth are present. The Tungsten Compound Superfly has arrived, arming you with a tournament ready...

Tungsten Compound 1/16 oz Superfly Hair Jig by Beast Coast

Midwestern and Northeastern anglers have always leaned on the marabou jig for big bites in tough conditions, especially in cold or clear water where smallmouth are present. The Tungsten Compound Superfly has arrived, arming you with a tournament ready...

Stunna 100 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the...

Bolt Minnow 1" Soft Plastic by Clam Outdoors

The 1” Bolt Fry features a lifelike ribbed body with a horizontal forked tail, providing a realistic minnow profile that fish cannot ignore! Pairs perfectly with the drop series of tungsten jigs. This is a versatile offering for a multitude of...

Niku Twitch Fly 1.25" Soft Plastic by Clam Outdoors

The 1.25" Twitch Fly was designed to imitate one of the most common underwater food sources, the mayfly larvae. Featuring a multitude of appendages this lifelike morsel has unmatched movement to tempt even the weariest fish into biting...

Final Copy 4.75" Pre-Rigged Swimbait by Strike King

Strike King’s Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is imbedded within the swimbait to ensure longevity and resistance to tears and rips in the soft...

Homing Minnow 4" 3/8 oz Pre-Rigged Swimbait by Strike King

Stay in the strike zone longer with Strike King’s Homing Minnow, the ultimate paddle tail swimbait needed on every boat deck. The hyper-realistic minnow profile stands out vividly on live sonar, enabling anglers to keep the bait within the water...

Slender Scat 5" Stick Bait by Deps

Slender Scat is a stickbait featuring a high-density material with a salt content of 40%. Despite its slender profile, the bait has a thick body that shimmies as it falls, creating a lifelike pulsing action. The heavy material and unique shape designed...

Quick Strike Rig by Tyrant Tackle

The 24" Tyrant Tackle Quick Strike Rig is made to fit any length of live bait by simply adjusting the hooks through the sliding brass beads. Move the beads forward for larger bait fish and backwards for smaller bait fish. TRLQS1 - 24", 150# test, double...

Burke Baby Crawfish Trout Bugs 2pk by Creme Lure

When it comes to "Lifelike" there is no equal. Burke is the originator of remarkable creature reproductions. These imitations of "mother nature's" own creations look, act and feel like the real thing. The specially formulated plastic gives these...

Burke Stonefly Nymph Trout Bugs 2pk by Creme Lure

When it comes to "Lifelike" there is no equal. Burke is the originator of remarkable creature reproductions. These imitations of "mother nature's" own creations look, act and feel like the real thing. The specially formulated plastic gives these...

Burke Brown Mayfly Nymph Trout Bugs 2pk by Creme Lure

When it comes to "Lifelike" there is no equal. Burke is the originator of remarkable creature reproductions. These imitations of "mother nature's" own creations look, act and feel like the real thing. The specially formulated plastic gives these...

Burke Small Black Cricket Panfish Bugs 2pk by Creme Lure

When it comes to "Lifelike" there is no equal. Burke is the originator of remarkable creature reproductions. These imitations of "mother nature's" own creations look, act and feel like the real thing. The specially formulated plastic gives these...

Burke Brown Grasshopper Panfish Bugs 2pk by Creme Lure

When it comes to "Lifelike" there is no equal. Burke is the originator of remarkable creature reproductions. These imitations of "mother nature's" own creations look, act and feel like the real thing. The specially formulated plastic gives these...

Double Tail 2.5" Hula Grubs by Gary Yamamoto

Expanding on one of the more iconic lure designs in the history of fishing, the Yamamoto Hulu Grub now comes in an even more bite-size package. The all new 2.5” Hula Grub takes all of the attributes that made the original such a fish catcher and...

Flock Hair 3/8 oz Jig by 6th Sense Fishing

The 6th Sense Lure Lab, in collaboration with trophy bass angler Josh Jones, set out to create a unique presentation to entice those high-pressured fish. After over a year of testing and tweaking, they are excited to introduce the Flock Hair Jig. Josh...

Ridge Worm 10" Worms by 6th Sense Fishing

When 6th Sense set out to develop a new 10” worm, they knew it had to be different. They wanted a worm that would be versatile, natural, & displace more water in ways that bass are aren't familiar with seeing. For 2021, with the help...

Panorama 2.8" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...