Lures

F7 Original Floating 2.75" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

F5 Original Floating 2" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

EZ TubeZ 4" Elaztech Tube by Z-Man

Due to overwhelming customer demand, the super-effective tube profile is now available in our proprietary 10X Tough ElaZtech® material. Ideal for smallmouth fishing on northern lakes, skipping beneath mangroves for finicky snook in the Everglades, and...

Evergreen SB-125 Custom Topwater Baits by Evergreen International

Its unique bill produces powerful splatter, spit and bubbles that appeal to the fish. A body designed for air-resistance reduction, and tungsten weights at the very end of its tail guarantee incredible distance even against head winds. It can now search...

Evergreen SB-105 Custom Topwater Baits by Evergreen International

The SB-105 was developed by Morizo Shimizu out of a desire to apply the overwhelming fish-luring talent of the original SB-125. Which is also known as "the big bass killer" to an expanded bass-fishing community. The ability to search the water surface...

FA-115 Custom Jerkbaits by Evergreen International

This jerkbait is the answer to Morizo’s uncompromising search for tools that lead to a catch. As a tournament fisherman, Shimizu says he only uses tools he is confident will bring about absolute results. Regardless of season or field, this jerkbait...

Erie Darters 4" Lure by Poor Boy's Baits

The Erie Darter is a very versatile bait for fishing the Midwest and across the country. They are the best kept secret in tournament fishing. These baits are "killer" in any water. Fish them like a tube, Carolina or Texas rig them, fish them weightless,...

Erie Darter Jr 3" Lure by Poor Boy's Baits

This Junior version of the flagship bait will do everything that it’s big brother will, and then some. It’s smaller profile is key when you are looking to present with more finesse. Also works great as a trailer on jigs, spinnerbaits and...

Easy Shiner 4" Swimbait by Keitech

The Easy Shiner by Keitech is loaded with scent and has incredible realism and an authentic swimming motion. The sleek profile and premium soft plastic construction is irresistible to game fish. The 4" Easy Shiner is a very versatile bait. Ideal when...

Dragonfly Topwater Bait by Lunkerhunt Lures

The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes...

Drag N Drop 4" Finesse Worm by Googan Baits

Features: 4" Finesse Bait Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Stuffed with Salt 9pk Part #GDD

Deep Husky Jerk DHJ14 5.5" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

Double Willow Painted 1/2 oz Spinnerbait by Picasso Lures

The Picasso Double Willow Painted Blade Spinnerbait gives the fish something they have not seen before producing results in a variety of water color. Super tough DuraSeal painted blades last fish after fish and resist chipping. Picasso Light wire...

Double Willow Blade 3/8 oz Spinnerbait by Booyah Bait Co

The Booyah Double Willow Blade is a proven bass tournament winning spinnerbait. It's designed for maximum vibration, making it perfect for cool- or murky-water situations. The 55-strand Bio-Flex silicone skirt undulates like a baitfish and hides one of...

Double Willow Blade 1/2 oz Spinnerbait by Booyah Bait Co

The BOOYAH Double Willow Blade is a proven bass tournament winning spinnerbait. It's designed for maximum vibration, making it perfect for cool- or murky-water situations. The 55-strand Bio-Flex silicone skirt undulates like a baitfish and hides one...

Double Ringer 4" Stick Bait by Zoom

The diminutive and subtle Double Ringer looks simple, and it is, but this ringed assassin is deadly on fish that want a quick darting action in a small package. Put it on a Carolina rig or a dropshot, or fish it weightless around grass, and when one side...

Dives-To DT10 2.25" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

Dives-To DT06 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

Dives-To DT04 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

DieZel MinnowZ 4" Swimbait by Z-Man

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and...

Denny Brauer 3/8 oz Baby Structure Jig by Strike King

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special Owner 2X strong Cutting Point® hook has a zero degree line tie...

Denny Brauer 1/4 oz Baby Structure Jig by Strike King

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special Owner 2X strong Cutting Point® hook has a zero degree line...

Denny Brauer 1/2 oz Structure Jig by Strike King

The design of Strike King's Denny Brauer Structure Jig and the NEW Baby Structure Jig is to increase the hook-up ratio and decrease the tendency to hang up, versus traditional jigs used for structure fishing. The special Owner 2X Strong Cutting Point...

Deep ThunderStick MadFlash 4-3/8" Jerkbait by Storm

The ThunderStick MadFlash features the original design, swimming action and rattle but with a few upgrades. With traditional colors and finishes plus the UV Bright finishes, 3-D holographic eyes and external scale patterns even the baitfish can’t tell...