Lures

Generator Walleye Deep Lighted Crankbaits by Bandit

The Bandit Generator features two glow stick insertion points that allow for the body to illuminate and glow.  This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive...

Flutter Laker Taker 1/4 oz Spoon by Bay de Noc Lure Co.

Bay De Noc's thin Flutter Laker Takers are made of .020 spring brass – flutter spoon version. With a sharp bend in the treble hook end, this makes them very popular for slow trolling or multiple lure use on down riggers.These spoons can be trolled...

Flit 120 Jerkbait by IMA

3 Hooks: Made with three hooks.  This design helps increase catch ratio when fish are in a reactive mood and not willing to aggressively feed.  Most commonly an asset in colder water early and late in the year and in post frontal...

Flicker Shad FFSH7M 7cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Flicker Shad FFSH6M 6cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the...

Flicker Shad FFSH5M 5cm Crankbait by Berkley

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. More tournaments have been won and more fish have been flipped in the boat while trolling than any other shad bait on the market. Known for the unique...

Flicker Minnow FFMN9D 9 cm Crankbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker...

Flicker Minnow FFMN11D 11 cm Crankbait by Berkley

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and tail action. The Flicker...

Flatfish Spreader Bar Accessory Kits by Yakima

Yakima's Spreader Bar kits are designed to replace the belly hook on your FlatFish, giving you three hooks instead of two for an increased chance of hookups. The Spreader Bar kits come with three bars pre-rigged with treble hooks. Model # Bait...

Flash Fly Twinkie Rig by Luhr Jensen

Rigged with 72" of crystal clear 40lb. fluorocarbon leader the high strength Sufix® leader has exceptional shock absorption and abrasion resistance. Everglo skirting tinsel fibers, 3D eyes and quality VMC® hooks make the pro-rigged Jensen Flash Fly...

Flash Bang 3/8 oz Ice Jigging Rattle Spoon by 13 Fishing

The 13 Fishing Flash Bang Jigging Spoon provides anglers an edge over traditional rattle spoons on the market with an integrated rattle chamber and glow stick. The brass rattle chamber emits high-pitch frequencies, attracting gamefish from a distance...

Finesse Weedless ShroomZ 1/6 oz Jig Heads by Z-Man

A weedless version of our popular Finesse ShroomZ jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant...

Finesse Weedless ShroomZ 1/5 oz Jig Heads by Z-Man

A weedless version of our popular Finesse ShroomZ jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant...

Finesse Weedless ShroomZ 1/10 oz Jig Heads by Z-Man

A weedless version of our popular Finesse ShroomZ jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant...

Finesse TRD 2.75" ElaZtech Stick Bait by Z-Man

The Finesse TRD (The Real Deal) is designed specifially for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While...

Finesse ShroomZ 1/6 oz Jig Heads by Z-Man

Designed to be paired with the Finesse TRD, Finesse ShadZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sport a custom wire keeper welded onto the hook shank that not only makes rigging a breeze, but holds ElaZtech baits...

Finesse ShroomZ 1/5 oz Jig Heads by Z-Man

Designed to be paired with the Finesse TRD, Finesse ShadZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sport a custom wire keeper welded onto the hook shank that not only makes rigging a breeze, but holds ElaZtech baits...

Finesse ShroomZ 1/15 oz Jig Heads by Z-Man

Designed to be paired with the Finesse TRD, Finesse ShadZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sport a custom wire keeper welded onto the hook shank that not only makes rigging a breeze, but holds ElaZtech baits...

Finesse ShroomZ 1/10 oz Jig Heads by Z-Man

Designed to be paired with the Finesse TRD, Finesse ShadZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sport a custom wire keeper welded onto the hook shank that not only makes rigging a breeze, but holds ElaZtech baits...

Finesse BulletZ 1/6 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

Finesse BulletZ 1/5 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

Finesse BulletZ 1/15 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

Finesse BulletZ 1/10 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

Fat Albert 3.25" Grub by Zoom

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits or spinnerbaits. The curly tail generates a bass-calling, fluttering action as soon as it hits the water,...