Lures

Hula Poppers G750 (5/8oz, 2-1/4") by Arbogast

There is nothing more exciting to topwater anglers than having a big bass explode under their Hula Popper. For nearly 60 years anglers have testified that the Hula Popper, with its pulsating skirt, is their insurance when all else fails — morning,...

Hot 'N Tots 2" Original Model H by Storm Lures

Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There’s no reason there should be. It is still the go-to...

Hot 'N Tots 2" MadFlash Model HM by Storm

Classic Hot ‘N Tot searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish choices, 3-D holographic eyes and VMC premium black...

Hot 'N Tots 2.5" Original Model AH by Storm Lures

Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There’s no reason there should be. It is still the go-to...

Horny Toad 4.25" Soft Frog by Zoom

The Zoom Horny Toads are one of the top soft frogs on the market. Try it and you'll love it! Featuring Zoom's UltraVibe notched paddle tail design, the Horny Toad's legs give this bait maximum action and vibration. Excellent fished on the surface over...

HC8XD Series Pro-Model Xtra Deep Crankbaits by Strike King

The 8XD Xtra Deep Pro-Model Crankbait by Strike King is large deep diving crankbait with a unique curved bill that allows the bait to dive deeper & faster than most other deep diving crankbaits of the same size. The medium size allows you to throw it on...

HC6XD Series Pro-Model Xtra Deep Crankbaits by Strike King

The 6XD Pro-Model Crankbait by Strike King is large deep diving crankbait with unique curved bill that allows the bait to dive deeper & faster than most other deep diving crankbaits. Series 6XD (HC6XD) - Unique curved bill allows the bait to dive...

HC5XD Series Pro-Model Xtra Deep Crankbaits by Strike King

The 5XD Pro-Model Crankbait by Strike King is an Xtra Deep diving version of the Series 5 with a unique curved bill and is balanced to cause a steep dive angle to enable this medium body bait to dive faster and deeper than other crankbaits this size...

HC5 Pro-Model Crankbaits by Strike King

The Strike King Pro-Model Crankbaits are a must-have for any angler, from beginner to pro. They feature life-like 3D eyes and realistic color patterns. Just choose the series that fits your fishing conditions, and start reeling in the big ones! Series...

HC4 Pro-Model Crankbaits by Strike King

The Strike King Pro-Model Crankbaits are a must-have for any angler, from beginner to pro. They feature life-like 3D eyes and realistic color patterns. Just choose the series that fits your fishing conditions, and start reeling in the big ones! Series...

HC3XD Pro-Model Xtra Deep Crankbaits by Strike King

The 3XD Pro-Model Crankbait by Strike King is an Xtra Deep diving version of the Series 3 with a unique curved bill and is balanced to cause a steep dive angle to enable this small body bait to dive faster and deeper than other crankbaits this size. The...

HC3 Pro-Model Crankbaits by Strike King

The Strike King Pro-Model Crankbaits are a must-have for any angler, from beginner to pro. They feature life-like 3D eyes and realistic color patterns. Just choose the series that fits your fishing conditions, and start reeling in the big ones! Series...

Hatch Spin 1 oz Bladed Bait by Lunkerhunt Lures

The Lunkerhunt Hatch Spin excels in heavy current, deep water, when fish are suspended and when long casts are required. The Hatch Spin™ has a subtle swimming action that will get you to the fish. The Hatch Spin is 2 inches in length, weighs 1 oz,...

Hatch Natural Bait by Lunkerhunt Lures

The Lunkerhunt Hatch Natural™ features a new technology that brings lead to life. The Hatch Natural is 2 inches in length and weighs 15/16 oz. It has a shad profile that simply catches fish. The Hatch Natural is a fast sinking bait that excels in...

Hard Leg FrogZ ElaZtech Bait by Z-Man

Topwater fishing fanatics, rejoice! Z-Man's dynamic Hard Leg FrogZ produce a lively, paddle foot swimming action. Extremely buoyant - floating even when rigged with the largest of magnum-sized hooks - this 4" super amphibian is virtually indestructible...

Hack Attack Pad Perch Topwater Bait by Strike King

The Hack Attack Pad Perch, designed by B.A.S.S. Elite Pro, Greg Hackney, is based on the design of the KVD Popping Perch but with a pointed nose to come through thick cover easier, such as lily pads and brush. The bait skips, walks, and splashes like a...

Hack Attack Heavy Cover 3/8 oz Swim Jig by Strike King

The Hack Attack Heavy Cover Swim Jig is designed to be fished in and around the heaviest cover. This jig is built around, an exclusive for Strike King, Gamakatsu extra strong Siwash hook; for extra bite with a heavy weed guard to help come through the...

Hack Attack Heavy Cover 1/2 oz Swim Jig by Strike King

The Strike King Hack Attack Heavy Cover Swim Jig was designed by Bassmaster Elite Series veteran, Greg Hackney to be fished in and around the heaviest cover out there. Built around a super strong Gamakatsu Siwash hook designed exclusively for Strike...

Hack Attack 3/8 oz Fluorocarbon Flipping Jig by Strike King

Fluorocarbon Flipping Jig is perfect for those times when you need the added stealth of fluorocarbon and a smaller presentation. Designed around a smaller diameter hook than the original Hack Attack Jig, the hook’s smaller diameter allows...

Hack Attack 1/2 oz Fluorocarbon Flipping Jig by Strike King

Fluorocarbon Flipping Jig is perfect for those times when you need the added stealth of fluorocarbon and a smaller presentation. Designed around a smaller diameter hook than the original Hack Attack Jig, the hook’s smaller diameter allows...

Gulp Alive! 4" Minnow by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 3" Minnow by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Glow Blade Double Willow 3/8 oz Spinnerbait by Booyah Bait Co

The Booyah Glow Blade Spinnerbaits are hard to beat in stained or dingy water and maybe your ace in the hole when the clouds take over. Finished with a durable hi-viz glow paint on both blades and the head, with a vibrant 50 strand silicone skirt back on...

Glow Blade Double Willow 1/2 oz Spinnerbait by Booyah Bait Co

The Booyah Glow Blade Spinnerbaits are hard to beat in stained or dingy water and maybe your ace in the hole when the clouds take over. Finished with a durable hi-viz glow paint on both blades and the head, with a vibrant 50 strand silicone skirt back on...