Lures

Jigging Rap W3 1.5" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

Jig'n Crawler Harness 1/4 oz by Mission Tackle

Mission Tackle's Jig'n Crawler Harness features a unique minnow jig head paired with a matching blade, attached to a crawler harness.  This versitile presentation can be casted and retrieved or trolled.

Jerky J 5" Soft Jerkbaits by Castaic

This 5" soft jerk bait was created with an incredible, life-like scale pattern, fins and gill plate. It has hand painted eyes and a multi-colored paint job. These incredible jerk baits jump, dart and splash at the surface like no other. Molded soft...

Jeffrey Finesse Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; Jeffrey is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout.   Features: Ultra-fine HD...

Ike's 3/8 oz Mini Flip Jig by Missile Baits

Sometimes dynamite comes in small packages, and that has never been more true than with the Missile Jigs Ike’s Mini Flipping Jig. The brainchild of Mike Iaconelli and John Crews, it has several design features that set it apart from any flipping jig...

Ike's 1/4 oz Mini Flip Jig by Missile Baits

The brainchild of Mike Iaconelli and John Crews, Missile Jigs Ike’s Mini Flipping Jig has several design features that set it apart from any flipping jig you’ve ever fished. For one, it is extremely well balanced with the weight centered...

Ike's 1/2 oz Mini Flip Jig by Missile Baits

Sometimes dynamite comes in small packages, and that has never been more true than with the Missile Jigs Ike’s Mini Flipping Jig. The brainchild of Mike Iaconelli and John Crews, it has several design features that set it apart from any flipping jig...

Hyper-Rattle HR6 2.5" Vertical Jig by Acme Tackle

Acme Tackle brings another innovation to the jigging minnow category by introducing the Hyper-Rattle. This bait offers the balanced, life-like swimming presentation that jigging minnow baits are known for, along with a first-of-its kind sonic rattle...

Hyper-Rattle HR5 2" Vertical Jig by Acme Tackle

Acme Tackle brings another innovation to the jigging minnow category by introducing the all-new Hyper-Rattle. This bait offers the balanced, life-like swimming presentation that jigging minnow baits are known for, along with a first-of-its kind sonic...

Hyper-Rattle HR4 1.5" Vertical Jig by Acme Tackle

Acme Tackle brings another innovation to the jigging minnow category by introducing the all-new Hyper-Rattle. This bait offers the balanced, life-like swimming presentation that jigging minnow baits are known for, along with a first-of-its kind sonic...

Hyper-Glide HG6 2.5" Winged Vertical Jig by Acme Tackle

The NEW Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the bait glides as if it's swimming. Fish it vertically in open water and ice fishing. Shake...

Hyper-Glide HG5 2" Winged Vertical Jig by Acme Tackle

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the bait glides as if it's swimming. Fish it vertically in open water and ice fishing. Shake it...

Hyper-Glide HG4 1.5" Winged Vertical Jig by Acme Tackle

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the bait glides as if it's swimming. Fish it vertically in open water and ice fishing. Shake it...

Husky Jerk HJ08 3-1/8" Suspending Jerkbait by Rapala

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.  Features: Suspending/Neutral...

Husky Jerk HJ14 5.5" Suspending Jerkbait by Rapala

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.  Features: Suspending/Neutral...

Husky Jerk HJ12 4.75" Suspending Jerkbait by Rapala

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.  Features: Suspending/Neutral...

Husky Jerk HJ10 4" Suspending Jerkbait by Rapala

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.  Features: Suspending/Neutral...

Hula Poppers G770 (1/4oz, 1-3/4") by Arbogast

There is nothing more exciting to topwater anglers than having a big bass explode under their Hula Popper. For nearly 60 years anglers have testified that the Hula Popper, with its pulsating skirt, is their insurance when all else fails — morning,...

Hula Poppers G760 (3/8oz, 2") by Arbogast

There is nothing more exciting to topwater anglers than having a big bass explode under their Hula Popper. For nearly 60 years anglers have testified that the Hula Popper, with its pulsating skirt, is their insurance when all else fails — morning,...

Hula Poppers G750 (5/8oz, 2-1/4") by Arbogast

There is nothing more exciting to topwater anglers than having a big bass explode under their Hula Popper. For nearly 60 years anglers have testified that the Hula Popper, with its pulsating skirt, is their insurance when all else fails — morning,...

Hot 'N Tots 2" Original Model H by Storm Lures

Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There’s no reason there should be. It is still the go-to...

Hot 'N Tots 2" MadFlash Model HM by Storm

Classic Hot ‘N Tot searching action and metal lip as the original but loaded with the hottest fish catching innovations. Featuring detailed external scale patterns, classic and UV Bright finish choices, 3-D holographic eyes and VMC premium black...

Hot 'N Tots 2.5" Original Model AH by Storm Lures

Why change something that works? With the genuine metal lip, classic molds and same erratic, side-to-side searching action this lure is legendary for, there is nothing new about this lure. There’s no reason there should be. It is still the go-to...

Horny Toad 4.25" Soft Frog by Zoom

The Zoom Horny Toads are one of the top soft frogs on the market. Try it and you'll love it! Featuring Zoom's UltraVibe notched paddle tail design, the Horny Toad's legs give this bait maximum action and vibration. Excellent fished on the surface over...