Lures

KVD Splash 2.75" Topwater Bait by Strike King

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD Splash is the perfect balance of spitting, chugging and walking to entice topwater strikes. Each bait...

KVD Splash Jr 2.25" Topwater Bait by Strike King

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD Splash Jr. is the perfect balance of spitting, chugging and walking to entice topwater strikes. Each...

KVD Sexy Frog 5/8 oz Topwater Bait by Strike King

The KVD Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King. Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention...

KVD Sexy Dawg 4.5" Topwater Bait by Strike King

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Thousands of fish later, we can safely say he got it right. Rhythmically twitch your rod tip...

KVD Sexy Dawg Jr 3.75" Topwater Bait by Strike King

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Thousands of fish later, we can safely say he got it right. Rhythmically twitch your rod tip...

KVD Sexy Dawg Hard Knock 4.5" Topwater Bait by Strike King

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically...

KVD Popping Perch 5.5" Topwater Bait by Strike King

Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There isn't much the Strike King KVD Popping Perch can't do to execute your topwater strategy for the day. Simply work your rod to make it twitch, skip,...

KVD 300D 4.75" Deep Jerkbait by Strike King

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of Strike King's proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal...

KVD 300 4.75" Jerkbait by Strike King

The KVD Jerkbait is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and three premium black nickel hooks for that action that ONLY a KVD Jerkbait can give. Jerk on...

KVD 200 4.5" Jerkbait by Strike King

The KVD Jerkbait is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and two premium black nickel hooks for that action that ONLY a KVD Jerkbait can give. Jerk on...

KVD 4.25" Dream Shot Worms by Strike King Lures

Designed by Kevin VanDam, the Strike King KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail section that quivers and shakes at...

KVD Finesse Double Willow 1/2 oz Spinnerbait by Strike King

Strike King and Kevin VanDam have teamed up to design a spinnerbait perfect for finicky fish. It features a smaller redesigned Perfect Skirt with all new naturalized colors for that realistic look and a smaller profile in the water that will generate...

KVD Magnum 5" Dream Shot Worms by Strike King

Designed by Kevin VanDam, the Strike King KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail section that quivers and shakes at...

KVD 4.0 Magnum Square Bill Crankbaits by Strike King

The Strike King KVD Squarebill 4.0 Magnum Crankbait employs erratic wandering action that was specially developed by the Bassmaster Elite Series all-time money winner, Kevin VanDam. Aimed at catching those extra-hungry kicker fish, the KVD 4.0 delivers...

KVD 3.5" Drop Shot Half Shell by Strike King

The Strike King KVD Perfect Plastics Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5", large-bodied drop-shot lure features a bulky profile and...

KVD 2.5 Wake Bait Crankbaits by Strike King

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5. Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Features: Unique clacking sound 2.5" 3/8oz  

KVD 2.5 Square Bill Crankbaits by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement, while still running true. It...

KVD 1.5 Square Bill Crankbaits by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It...

KVD 1.5 Shallow Runner Square Bill Crankbaits by Strike King

Like fishing shallow? The KVD 1.5 shallow running squarebill is the bait for you. This bait is designed to bounce off of rocks in extremely shallow water which can give you an advantage that other crankbaits can't.   Features: Black...

KVD 1.5 Deep Diver Square Bill Crankbaits by Strike King

The Strike King KVD 1.5 Deep Diver Crankbait features the exact same body and profile of the KVD 1.5, but with a larger square bill to get the bait down as far as 9 feet! Designed to the specifications of BassMaster Classic Champ Kevin VanDam, the Strike...

KVD 1.0 Square Bill Crankbaits by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water, power fishing. The squarebill design and unique hunting action will constantly wander with erratic movement while still running true. It also deflects...

Krackin' Craw 4" Creature Bait by Googan Baits

Features: 4" perfect length so the fish won't let go. Restless Legs Creepy Pinchers Live Segments Raised Ridge on claws for action Stuffed with salt 7pk Part #GKC

Rat-L-Trap Knock-N-Trap 1/2 oz Lipless Crankbait by Bill Lewis

There’s no doubt the Rat-L-Trap is the most influential lure when it comes to sound. But, even the pitcher with the best fast-ball sometimes needs a closer with a mean slider to come in and close the game. We’ve just added a serious...

Kinky Beaver by Reaction Innovations

Reaction Innovations' soft plastic baits are some of the hottest baits in the bass fishing market, and the reason for their success is easy to see. Reaction Innovations has been able to perfect fantastic two and three color shots that give the Beaver...