Lures

Mag II 9.5" Swimming Tail Magnum Worm by Zoom

The Zoom Mag II Worms are made with Zoom's super-soft salt impregnated soft plastic for a realistic feel that will hold even the most tentative bite. The curl tail gives these worms an awesome action that will catch bass when nothing else does! Twitch...

Lunker Log 5" Worm by Googan Squad

Designed by the Googan Squad in the early days of the squad, Lunkers, Jon B, Justin, and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stick bait. Pond, river, creek, and lake bass will fall victim to the...

Lunker Frog 2.25" Hollow Body by Lunkerhunt Lures

The Lunkerhunt Lunker Frog is the most lifelike frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimming legs that extend during the retrieve and retract on the pause. At rest the Lunker Frog is 2.25 inches and...

Lizard 6" Creature Bait by Zoom

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics. This...

LiveTarget Yellow Perch Swimbait by Koppers

LIVETARGET has combined nature’s best with modern technology to create an exciting new collection of Swimbaits. The Swimbait Series is designed to look and swim just like real fish. One of the most common forages in Northern and Canadian waters, the...

LiveTarget Goby 3-5/8" Paddle Tail (GOB90PT) by Koppers

Gobies are an invasive species found in the Great Lakes and Northern Regions, and are an ideal food source for Smallmouth Bass, Walleye, and Northern Pike. The LiveTarget Paddletail Goby is perfect for basic cast and retrieve, or a slow drift on bottom...

LiveTarget Frog Hollow Body Popper 2-1/2" Bait FHP65T by Koppers

Personally designed as a "Signature Series" product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy...

LiveTarget Frog Hollow Body 2-5/8" Bait FGH65T by Koppers

Voted Best New Soft Bait at 2010 ICAST show. Weightlessly gliding left and right across the surface, the LiveTarget Frog series has all the attributes to attract BIG fish. Anatomical accuracy, detailed color and effortless action make this a first to...

LiveTarget Frog Hollow Body 2-1/4" Bait FGH55T by Koppers

Voted Best New Soft Bait at 2010 ICAST show. Weightlessly gliding left and right across the surface, the LiveTarget Frog series has all the attributes to attract BIG fish. Anatomical accuracy, detailed color and effortless action make this a first to...

LiveTarget Frog Hollow Body 1-3/4" Bait FGH45T by Koppers

Voted Best New Soft Bait at 2010 ICAST show. Weightlessly gliding left and right across the surface, the LiveTarget Frog series has all the attributes to attract BIG fish. Anatomical accuracy, detailed color and effortless action make this a first to...

LiveTarget Bluegill Squarebill Crankbait by Koppers

The LiveTarget Bluegill is as exciting to anglers with a passion for the art of crankbait fishing as it is irresistible to Bass, Northern Pike and Walleye. Astute anglers will value the natural shape and refined swimming action, designed to mimic an...

LiveTarget Bluegill Roundbill Crankbait by Koppers

The LiveTarget Bluegill is as exciting to anglers with a passion for the art of crankbait fishing as it is irresistible to Bass, Northern Pike and Walleye. Astute anglers will value the natural shape and refined swimming action, designed to mimic an...

LiveTarget Sunfish Rattlebait by Koppers

The LiveTarget Bluegill is as exciting to anglers as it is irresistible to Largemouth Bass, Smallmouth Bass and Northern Pike. Astute anglers will value the natural shape and refined swimming action, designed to mimic an isolated Bluegill frantically...

LiveTarget 4.5" 1/2oz Hollow Body Shiner Swimbait by Koppers

This unique top water bait has all the attributes to catch big fish. LIVETARGET has combined the realistic Shiner profile with a weedless hollow body design to create a precisely engineered replica of one of the most common freshwater forages...

LiveTarget 3.5" Sunfish Swimbait by Koppers

LIVETARGET has combined nature’s best with modern technology to create an exciting new collection of Swimbaits. The Swimbait Series is designed to look and swim just like real fish. Sunfish represent one of the most prolific forage species found in...

LiveTarget 3.5" Hollow Body Field Mouse (MHB90T) by Koppers

The LiveTarget Hollow Body Field Mouse is the perfect treat for Bass and Pike stalking in heavy cover, waiting to ambush their quarry. This weedless tool is most effective when skirted across the tops of pads and grass mats; however it also has an...

LiveTarget 1.5" 3/8 oz Hollow Body Craw by Koppers

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Little John MD 50 1/2 oz Crankbait by Spro

The Little John MD 50 crankbait was designed by B.A. S. S. Elite Series Angler John Crews. This medium diver crankbait runs about 9 feet deep on 10 lb monofilament line to get down to those fish hanging in the mid depth zone where predators like to feed...

Little John DD 70 3/4 oz Deep Diving Crankbait by Spro

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best deep diving crankbait ever created!" Dives Deeper, casts farther and fishes easier than any other deep diver...

Little Dipper by Reaction Innovations

Reaction Innovations has done it again! The Little Dipper is the kid brother to the Skinny Dipper. At 3.5 inches in length, this bait is an excellent choice when a finesse approach is a must. The Little Dipper can be effective in and around all types of...

Limited Edition Great Lakes Realis SpinBait 80 G-Fix Spybaiting Jerkbait by Duo

One of the first areas spybaiting truly took off was in the Great Lakes area. The success up north is proven by several wins on Spinbaits at Lake Erie and Lake St. Clair and it`s extreme effectiveness on smallmouth has also been proven at the Bassmaster...

Limited Edition Great Lakes Realis Jerkbait 120SP by Duo

Duo has created a limited edition of "Great Lakes" colors in the Realis Jerkbait 120SP series. They have chosen three baitfish colors in Perch, Goby and Emerald Shiner, and utilized their "Nature Design" technology which applies a fish pattern from HD...

Limited Edition Great Lakes Realis Jerkbait 110SP by Duo

Duo has created a limited edition of "Great Lakes" colors in the Realis Jerkbait 110SP series. They have chosen three baitfish colors in Perch, Goby and Emerald Shiner, and utilized their "Nature Design" technology which applies a fish pattern from HD...

Lightning 5/8 oz Spoon by Double X Tackle

Lightning Spoon Made in Berthoud, Colorado, U.S.A.!The Pot-O-Gold Lightning Spoon with its humpback striker shape creates an erratic motion simulating a wounded fish. This odd motion will drive game fish wild by triggering their aggressive predatory...