Lures

Original 4.5" Finesse Worms by Zoom

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a darter head, splitshot or on a shakey or finesse jig head. ...

Original 2" Wiggle Warts by Storm Lures

Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC®...

Original 2.75" Mag Wiggle Wart by Storm Lures

Great for targeting finicky fish of any species, the Mag Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC...

Origami Blade 1/8 oz Flutter Spoon by 13 Fishing

Cause a commotion on the ice this winter with the Origami Blade flutter spoon. This unique multi-faced blade design maximizes action without spinning. The Origami Blade is finished with a premium, high-quality paint for an intense UV glow and increased...

MTB Noisy 1/2 oz Buzzbait by Damiki Tackle

The M.T.B. Noisy Buzzbait features an exclusive Ball Knocker for increased sound and surface disturbance. Its M-Hull head design also allows the M.T.B. to run better than traditionally designed buzzbaits. Like the hull of a boat, the M-Hull allows the...

Movement 80WK 3.1" Shallow Diving Wakebait by 6th Sense Fishing

The 6th Sense Movement 80WK Wakebait was designed for waking the surface for shallow water fish. The 80WK is engineered with a counter-balance weighting system that allows the lure to essentially 'walk the dog' on its own on a slow steady retrieve. A...

Mini-King 1/8 oz Spinnerbait by Strike King

For decades, the MINI-KING Spinnerbait has been the most popular small spinnerbait for lighter rods, smaller fish, pressured waters and newcomers to fishing because it works so well and gets lots of bites. It has a “safety pin” wire so your...

Mini Wobbler 4.4 oz Musky Lure by Bondy Bait Co.

The Mini Wobbler is part of a new generation of soft plastic musky baits created by multi-species guide and tournament fisherman, Jon Bondy. The Mini Wobbler is a 4.4 oz soft plastic bait featuring a single Colorado blade on the tail. Jon likes to fish...

Mini Shad 3/16 oz Spinnerbait by Booyah Bait Co

The Booyah Mini Shad may be diminutive in stature but that doesn't mean it's not a big time, big fish bait. This spinnerbait features three premium quality willow blades, a 50-strand silicone skirt for unmatched life-like action, amazing detail and it...

Mini Lizard 4" Creature Bait by Zoom

The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsized Texas rig, a shakey head, or even a Carolina rig when the bite gets tough, and don’t forget about it...

Midnight Special 7/16 oz Rattling Spinnerbait by Strike King

The Strike King® Rattlin' Midnight Special® Spinnerbait covers all the low-light bases. The short arm design increases vibration and puts the flashing blade right over the hook so fish strike at the right place. Built-in rattle and Spin-Eze...

Micro-King 1/16 oz Spinnerbait by Strike King

Little Brother to the popular MINI-KING, the MICRO-KING is a terrific little spinnerbait for ultra light rods. It runs great and will get tons of strikes from small bass, panfish and anything you put it in front of! It has a small light wire, Colorado...

Micro Pro V 1" Hard Baits by 13 Fishing

Perfect for ice-fishing and open-water applications Hard-vibrating action plus a distinctive BB rattle system Thin sides create an eye-catching fluttering motion on the drop Textured scales and gills for a realistic look that attracts all...

Micro Pro V 1.5" Hard Baits by 13 Fishing

Perfect for ice-fishing and open-water applications Hard-vibrating action plus a distinctive BB rattle system Thin sides create an eye-catching fluttering motion on the drop Textured scales and gills for a realistic look that attracts all...

Micro Pond Magic 1/8 oz Spinnerbait by Booyah Bait Co

Early season or any time fish are finicky, tie on a Micro Pond Magic. It is tough, durable and catches fish in big lakes as well as ponds and streams. This 1/8-ounce spinnerbait features a true-running "R" bend wire for incredible vibration and a single...

Michigan Stinger Stingray 4.25" Spoons

The Stinger Stingray trolling spoons are made with high quality materials and finishes and offer tournament winning action through all speed ranges. Good for walleye, trout, salmon, browns, coho, freshwater trolling and small baitfish. Features: Length:...

Michigan Stinger 3.75" Spoons

The Stinger trolling Spoon is one of the great flutter spoons for trout, pike, walleye, and musky. Made with high quality materials and finishes with superior speed forgiveness. Good for walleye, trout, browns, coho, kings, bass freshwater trolling and...

Michigan Stinger Scorpion 2.25" Spoons

The Scorpion Spoon is productive anywhere small baitfish are present. The Scorpion is built with high-quality materials and sports a brilliant, high-flash finish, while its curved profile creates a fluttering wobble action that triggers almost all game...

Michigan Stinger Magnum 4.75" Spoons

The Stinger Magnum Spoon's curved profile wobbles and flutters through the water, putting out maximum flash and the subtle vibrations that trigger all cold-water species to go on a feeding binge. Great for all species of trout and salmon as well as pike,...

Meat Head Cut Bait Rig by Dreamweaver

Dreamweaver Meat Head Rigs are pre-rigged cut bait trolling rigs featuring a ball bearing quick detach system, DW Tournament Series Meat Head w/ Auto Roll, gnaw guard/spacer, a Tournament Bleeding Hook, and three Mini Squid or trolling flies.

McStick 110 1/2 oz Suspending Jerkbait by Spro

The McStick 110 was designed by MLF Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season fish. The McStick 110 comes with 3 sticky sharp Gamakatsu treble hooks and in an...

Maxi Jig 1/32 oz Maribou Steelhead Jig by Yakima

Yakima's Maxi Jig is a pulsating Maribou/Flashabou jig with a durable urethane UV finish and a 2X strong pre-sharpened hook. 1714U - 1/16oz - size 1 hook 1716U - 1/32oz - size 6 hook

Maxi Jig 1/16 oz Maribou Steelhead Jig by Yakima

Yakima's Maxi Jig is a pulsating Maribou/Flashabou jig with a durable urethane UV finish and a 2X strong pre-sharpened hook. 1714U - 1/16oz - size 1 hook 1716U - 1/32oz - size 6 hook

Magnum 5" Moonshine Spoons

Moonshine Lures is a family owned and operated business. They produce high-quality super glow spoons for Salmon, Trout, Walleye and Striper. All spoons are hand-painted and inspected to ensure the highest quality. Moonshine's Magnum spoons are 5" in...