Lures

Powerbait MaxScent 4" Flatnose Minnow by Berkley

PowerBait MaxScent line of baits release a super-charged scent fieldattracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Powerbait MaxScent 4" Creature Hawg by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait MaxScent 4.5" Hit Worms by Berkley

The PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to...

Powerbait MaxScent 3" Meaty Chunk by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait 7" Power Worms by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 4" Power Worms by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 10" Power Worms by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

Power Finesse ShroomZ 1/6oz Jig Heads by Z-Man

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that better handles larger baits and bigger fish, thanks namely to its heavy duty, forged 3/0 black nickel hook...

Power Finesse ShroomZ 1/5oz Jig Heads by Z-Man

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that better handles larger baits and bigger fish, thanks namely to its heavy duty, forged 3/0 black nickel hook...

Power Finesse ShroomZ 1/10oz Jig Heads by Z-Man

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that better handles larger baits and bigger fish, thanks namely to its heavy duty, forged 3/0 black nickel hook...

Popping Frog 2.25" Hollow Body by Lunkerhunt Lures

The Lunkerhunt Popping Frog calls fish in by creating a surface disturbance. Its concave face catches water, causing popping and spitting noises. The swimming legs of the Popping Frog create explosive strikes! Popping Frogs feature a weedless design and...

PopMax 1/2 oz Topwater Bait by Megabass

Based on a hand-carved original by Yuki Ito, the PopMax ups the ante of the well-respected PopX with a larger body, and redesigned gill-system. While the PopX's gill openings allow for water to pass through, the PopMax features a unique gill system that...

Pond Magic Buzz 1/8 oz Buzzbait by Booyah Bait Co

BOOYAH's creative Pond Magic series offers the most featured 1/8 oz. buzzbait on the market - Pond Magic Buzz. With matching color blades and exclusive 60-strand ultra fine silicone skirts that match the hatch of a bass' favorite prey, Pond Magic Buzz's...

Pond Magic 3/16 oz Spinnerbait by Booyah Bait Co

BOOYAH Pond Magic is specialized in color and blade combinations which have been hand selected to match the forage base of smaller waters. Small in size by spinnerbait standards but certainly not short on features. Premium components and 60-strand ultra...

Pocket Frog 1.75" Hollow Body by Lunkerhunt Lures

The Lunkerhunt Pocket Frog is the most life like frog currently available in the industry. The Pocket Frog replicates a young frog and has swimming legs that extend during the retrieve and retract on the pause. At rest, the Pocket Frog is 1.75 inches and...

Pikee 1/2 oz Spinnerbait by Booyah Bait Co

The Booyah Pikee offers all the durability that these fish demand with an ultra-tough Vibra-Flx wire frame that can stand up to powerful jaws and mouths filled with teeth. Each Pikee also comes with a 12" steel leader, so you have everything you need...

Paralyzer Finesse Micro Soft Plastic by 13 Fishing

The Paralyzer is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with our Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Palmetto BugZ 4" Creature Bait by Z-Man

Ideal for heavy cover applications like flipping, pitching, and punching, the Palmetto BugZ'streamlined design allows it to slide through cover easily, while its ringed 4" body results in added vibration and a softer feel. Best of all, its...

Original ThunderStick 4-3/8" Jerkbait by Storm

Storm went back to basics with the Thunderstick. True in design and manufacturing to the very original. With a natural shape and rolling action of a minnow you can’t go wrong. To top it all off, the addition of loud rattles and premium VMC hooks make...

Original ThinFins 3" TF08 Crankbait by Storm Lures

This multi-species shallow running crankbait, with its detailed scale pattern, imitates many baitfish including shiners, shad and herring. The ThinFin has an erratic, darting action produced by its flat sides and deep body. This top of the line bait is...

Original ThinFins 2.5" TF06 Crankbait by Storm Lures

This multi-species shallow running crankbait, with its detailed scale pattern, imitates many baitfish including shiners, shad and herring. The ThinFin has an erratic, darting action produced by its flat sides and deep body. This top of the line bait is...

Original Jr ThunderStick 3.5" Jerkbait by Storm

Storm went back to basics with the Thunderstick. True in design and manufacturing to the very original. With a natural shape and rolling action of a minnow you can’t go wrong. To top it all off, the addition of loud rattles and premium VMC hooks make...

Original Deep ThunderStick 4-3/8" Jerkbait by Storm

You have to go to where the fish are, and the Deep ThunderStick can get you there. When those walleye are deep this is your bait. It has all the features of the original ThunderStick with a much deeper range. This bait can reach depths of up to 24 feet...

Original Deep Jr ThunderStick 3.5" Jerkbait by Storm

You have to go to where the fish are, and the Deep ThunderStick can get you there. When those walleye are deep this is your bait. It has all the features of the original ThunderStick with a much deeper range. This bait can reach depths of up to 24 feet...