Lures

Rage Swimmer 4.75" Swimbait by Strike King

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,...

Rage Swimmer 3.75" Swimbait by Strike King

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,...

Rage Swimmer 3.25" Swimbait by Strike King

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,...

Rage Chunk 3" Jig Trailer by Strike King

The Strike King Rage Tail Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-catching action. For best results, fish the Rage Tail Chunk as a jig trailer for swimming jigs, flipping jigs,...

Rage Baby Swimmer 2.75" Swimbait by Strike King

Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,...

Quake 70 2.75" Lipless Crankbait by 6th Sense Fishing

The 6th Sense Quake has an action unlike most typical lipless crankbaits. Utilizing a dual flat back design, this lure was designed to grab more water and increase vibrations. These vibrations bring a different thump and feel to the fish, resulting in...

Prop Frog 1/2 oz by Lunkerhunt Lures

The Lunkerhunt Prop Frog is an extremely efficient fish catcher. It has been designed to fish where other prop lures with exposed hooks cannot. Pads, wood, and slop are no match for the Lunkerhunt Prop Frog. Its unique design enables it to cruise over...

Prop Fish Sunfish 1/2 oz by Lunkerhunt Lures

The Lunkerhunt Prop Fish Sunfish and Prop Fish Shad have been designed after two of the most popular freshwater gamefish forage species. Like the Prop Frog, they also feature a soft plastic hollow body. What makes the Lunkerhunt Prop Fish unique is...

Project Z ChatterBait 3/8 oz Bladed Jig by Z-Man

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...

Project Z ChatterBait 1/2 oz Bladed Jig by Z-Man

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely...

Project Z ChatterBait 1 oz Bladed Jig by Z-Man

Fueled by the wants, needs, and recommendations of avid bass anglers, the Made in the USA Project Z ChatterBait takes the proven versatility and fish-catching performance of the Original ChatterBait to an entirely new level! A streamlined head design...

Pro Series Finesse Slammer 3.25" Drop Shot Bait by X Zone Lures

X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed. The Pro Series 3.25” Finesse Slammer is the latest addition to the Slammer line up and is packaged in a...

Pro Football 3/8 oz Jigs by Pepper Custom Baits

The Pro Series Football Jigs are made with Gamakatsu heavy wire 6/0 J-bend hooks matched with the perfect weed guard. It's stiff enough to come thru brush and trees and not too stiff to stop it from getting great hook sets. The heads are powder coated...

Pro Football 3/4 oz Jigs by Pepper Custom Baits

The Pro Series Football Jigs are made with Gamakatsu heavy wire 6/0 J-bend hooks matched with the perfect weed guard. It's stiff enough to come thru brush and trees and not too stiff to stop it from getting great hook sets. The heads are powder coated...

Pro Football 1/2 oz Jigs by Pepper Custom Baits

The Pro Series Football Jigs are made with Gamakatsu heavy wire 6/0 J-bend hooks matched with the perfect weed guard. It's stiff enough to come thru brush and trees and not too stiff to stop it from getting great hook sets. The heads are powder coated...

Premier Plus 3/8 oz Spinnerbait by Strike King

Strike King's top-of-the-line spinnerbait includes the exciting new Perfect Skirt that blooms wide and even, and the exclusive Magic Tails serve as a trailer while together they give more action that typical skirts. The color patterns match the head of...

PowerBait MaxScent 5" The General by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Powerbait MaxScent 8" Kingtail Worm by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait MaxScent 5.5" D-Worms by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Powerbait MaxScent 4" Flatnose Minnow by Berkley

PowerBait MaxScent line of baits release a super-charged scent fieldattracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Powerbait MaxScent 4" Creature Hawg by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait MaxScent 4.5" Hit Worms by Berkley

The PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to...

Powerbait MaxScent 3" Meaty Chunk by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait 7" Power Worms by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...