Lures

Squadron 1/8 oz Umbrella Rig Accessory Kits by Strike King

The Squadron Umbrella Rig Accessory Kit comes with 5 KVD Perfect Plastic Swim-N-Shiners and 5 Squadron 1/8 oz Swimbait Jigheads. The SQUADRON Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are one of...

SplashBack Popper 70 2.75" Topwater Bait by 6th Sense Fishing

The 6th Sense SplashBack will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with ease, making 'walking...

Speed Glide 100 4" Swimbait by 6th Sense Fishing

The 6th Sense Speed Glide 100 was designed as an all purpose bait imitation. The natural action of the Speed Glide resembles a fleeing baitfish in distress and provides the option to jerk and pause or speed up the retrieve for an even more erratic action...

Sneak Finesse Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; the Sneak  is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout...

Smallie Beavers 3.5 by Reaction Innovations

This bait is tough and compact, but moves a lot of water and has a lot of action in almost any situation. The body features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they...

Small Salty Chunks 2.5" Jig Trailer by Zoom

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to tempt any fish from plain keepers to the lunker of a lifetime and fits securely on the back of a wide...

Skinny Dipper 5" Paddle Tail Swimbait by Reaction Innovations

Reaction Innovation's Skinny Dipper is a soft plastic swimbait that can be effective in and around all types of structure. When you're faced with vegetation you can rig the Skinny Dipper weedless and swim it over grass beds or add weight to the hook and...

Size 6 Inline Spinners by Panther Martin

Panther Martin Spinners are one of the most popular in-line spinners on the market. The extraordinary fish catching ability of these lures has been proven time after time for over 50 years. They are killer lures for all kinds of fresh water fish...

Size 50 Minnow Spin 1/4 oz Spinners by Blue Fox

Fish can't resist the Blue Fox Minnow Spin. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner are a very effective combination. Features balsa body with baitfish pattern and natural minnow profile, brass...

Size 4 Inline Spinners by Panther Martin

Panther Martin Spinners are one of the most popular in-line spinners on the market. The extraordinary fish catching ability of these lures has been proven time after time for over 50 years. They are killer lures for all kinds of fresh water fish...

Size 30 Minnow Spin 3/16 oz Spinners by Blue Fox

Fish can't resist the Blue Fox Minnow Spin. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner are a very effective combination. Features balsa body with baitfish pattern and natural minnow profile, brass...

Size 20 Minnow Spin 1/8 oz Spinners by Blue Fox

Fish can't resist the Blue Fox Minnow Spin. The tight minnow action of the balsa wood body combined with the enticing flash of an inline spinner are a very effective combination. Features balsa body with baitfish pattern and natural minnow profile, brass...

Size 2 Inline Spinners by Panther Martin

Panther Martin Spinners are one of the most popular in-line spinners on the market. The extraordinary fish catching ability of these lures has been proven time after time for over 50 years. They are killer lures for all kinds of fresh water fish...

Size 2 Classic Vibrax Spinners by Blue Fox

The Blue Fox Classic Vibrax Inline Spinner's 45° mid-depth blade runs 2 to 4 feet in depth. The patented two-part body is made of machined brass. When the free turning gear rubs against the Vibrax bell, it emits low-frequency sound vibrations that...

Size 1 Flash Spinners by Blue Fox

The Blue Fox Flash Spinner's laser holographic blade and body finish creates “flash” with this torpedo designed to go deep. 30° deep depth blade runs 5 feet. The blade rotates easily but doesn't give as much lift as other blade types, so...

Size 1 1/32 oz Inline Spinners by Panther Martin

Panther Martin Spinners are one of the most popular in-line spinners on the market. The extraordinary fish catching ability of these lures has been proven time after time for over 50 years. They are killer lures for all kinds of fresh water fish...

Size 0 Classic Vibrax Spinners by Blue Fox

The Blue Fox Classic Vibrax Inline Spinner's 45° mid-depth blade runs 2 to 4 feet in depth. The patented two-part body is made of machined brass. When the free turning gear rubs against the Vibrax bell, it emits low-frequency sound vibrations that...

Shock Blade 1.5 oz Large Blade Jig by Picasso Lures

*Jigs come with Black Nickle blade unless otherwise specified. The Picasso Shock Blade is manufactured to bring you the very best in innovation and technology. The Patented design creates a lot of thumping vibration and hunting action even when reeled...

Shiver Shot 3.65" Drop Shot by Reaction Innovations

Reaction Innovation's Shiver Shot is a drop shot bait that has a realistic baitfish body shape with lifelike movements. A thin ridge in the center of the forked tail acts as a rudder to assist the bait in tracking properly in currents.  This bait...

Shadow Rap SDR11 Jerkbait by Rapala

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on...

Shadow Rap Deep SDRD11 4-3/8" Jerkbait by Rapala

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on...

Shadalicious 5.5" Swimbaits by Strike King

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is calculated to improve your on-the-water success. This swimbait is so...

Shadalicious 4.5" Swimbaits by Strike King

The Strike King Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is calculated to improve your on-the-water success. This swimbait is so versatile...

Shadalicious 3.5" Swimbaits by Strike King

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is calculated to improve your on-the-water success. This swimbait is so...