Lures

Super Slim 3.75" Spoons by Dreamweaver

The Super Slim is the result of Dreamweaver’s unfailing commitment to excellence. The product of rigorous research and testing, the SS is a versatile performer at all depths, and in all light conditions. The sleek, low profile design, and light...

Super Shad 3/8 oz Spinnerbait by Booyah Bait Co

The Booyah Super Shad sports a quad blade profile that mimics a school of fleeing bait fish, irresistible to big fish. Booyah's Super Shad is a spinnerbait is larger than other spinners but leaves the competition behind with its' unique four blade...

Super Glow Pre-Rigged Trolling Flies by Moonshine Lures

Moonshine Lures has a reputation for producing high quality Super-Glow products.  Their Super Glow Trolling Flies feature a color-coordinated flash skirt, Super Glow painted blade, beaded tail and leader, and VMC Hooks. These lures are designed to...

Super Fluke Jr 4" Soft Jerkbait by Zoom

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the...

Super Fluke 5.25" Soft Jerkbait by Zoom

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the...

Super Finesse 7" Worm by Strike King

Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Made out of a proprietary Elaztech material that offers a distinct floating...

Super Chunk Jr 2.75" Jig Trailers by Zoom

The Super Chunk Jr. combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator, now in a downsized package. Threaded on the back of a flipping or casting jig, it will raise up in the defensive posture of...

Super Chunk 3.5" Jig Trailers by Zoom

The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of a flipping or casting jig, it will raise up in the defensive posture of the favorite protein-packed meal...

StreakZ 5" ElaZtech Jerkbaits by Z-Man

Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ 5" will entice strikes from virtually every fresh- and saltwater species that swims. Super-durable ElaZtech construction helps them...

StreakZ 3.75" ElaZtech Jerkbaits by Z-Man

Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ 3.75" will entice strikes from virtually every fresh- and saltwater species that swims. Specially designed for finesse applications, this bait is superb for drop shotting...

Straight Up Jr 3/16 oz Vertical Jig by Lunkerhunt Lures

Lunkerhunt Straight Up Jigs are sticky sharp. Their patterns mimic baitfish closer than any other vertical jigs available. Work them aggressively for reaction strikes or slowly for feeding strikes. Straight Up Jigs catch fish under all types of fishing...

Straight Up 1/2 oz Vertical Jig by Lunkerhunt Lures

Lunkerhunt Straight Up Jigs are sticky sharp. Their patterns mimic baitfish closer than any other vertical jigs available. Work them aggressively for reaction strikes or slowly for feeding strikes. Straight Up Jigs catch fish under all types of fishing...

Steelshad XL 3/4 oz Blade Baits

The SteelShad is the most versatile lure on the market today! This dynamic blade imitates dying bait fish by swimming on either of its sides, on the surface, deep down or under weed and grass lines. No other blade can duplicate the intense vibration...

Steelshad Original 3/8 oz Blade Baits

The SteelShad is the most versatile lure on the market today! This dynamic blade imitates dying bait fish by swimming on either of its sides, on the surface, deep down or under weed and grass lines. No other blade can duplicate the intense vibration...

Standard 4" Moonshine Spoons

Moonshine Lures is a family owned and operated business. They produce high-quality super glow spoons for Salmon, Trout, Walleye and Striper. All spoons are hand-painted and inspected to ensure the highest quality. Moonshine's Standard spoons are 4"...

Standard DW 3.75" Spoon by Dreamweaver

The Dreamweaver regular or “DW” spoon is the benchmark for Great Lakes trolling spoons. Year after year it’s the spoon of choice for elite tournament fishermen and charter captains. There is no substitute when it comes to the fish...

Squadron 1/8 oz Umbrella Rig Accessory Kits by Strike King

The Squadron Umbrella Rig Accessory Kit comes with 5 KVD Perfect Plastic Swim-N-Shiners and 5 Squadron 1/8 oz Swimbait Jigheads. The SQUADRON Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are one of...

SplashBack Popper 70 2.75" Topwater Bait by 6th Sense Fishing

The 6th Sense SplashBack will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with ease, making 'walking...

Speed Glide 100 4" Swimbait by 6th Sense Fishing

The 6th Sense Speed Glide 100 was designed as an all purpose bait imitation. The natural action of the Speed Glide resembles a fleeing baitfish in distress and provides the option to jerk and pause or speed up the retrieve for an even more erratic action...

Sneak Finesse Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; the Sneak  is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout...

Smallie Beavers 3.5 by Reaction Innovations

This bait is tough and compact, but moves a lot of water and has a lot of action in almost any situation. The body features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they...

Small Salty Chunks 2.5" Jig Trailer by Zoom

The Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. It’s the perfect size to tempt any fish from plain keepers to the lunker of a lifetime and fits securely on the back of a wide...

Skinny Dipper 5" Paddle Tail Swimbait by Reaction Innovations

Reaction Innovation's Skinny Dipper is a soft plastic swimbait that can be effective in and around all types of structure. When you're faced with vegetation you can rig the Skinny Dipper weedless and swim it over grass beds or add weight to the hook and...

Size 6 Inline Spinners by Panther Martin

Panther Martin Spinners are one of the most popular in-line spinners on the market. The extraordinary fish catching ability of these lures has been proven time after time for over 50 years. They are killer lures for all kinds of fresh water fish...