Lures

Swimmin' Chunk 3" Jig Trailers by Zoom

Zoom’s Swimmin’ Chunk takes the traditional body of a chunk-style jig trailer and adds two hyper curly tails to the back, giving additional bulk and extreme movement to your flipping jig, swim jig or even buzzbaits and spinnerbaits. Whether...

Swim'n Caffeine Shad 4" Swimbait by Strike King

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made with Strike King's Perfect Plastic formulation, the KVD Swim'n Caffeine...

Swim Jig 3/8 oz by Picasso Lures

The Picasso Swim Jig features our popular Smart Mouth head design which provides a subtle "wobble" that fish can not resist. Built around a 5/0 Mustad 3X Strong Ultra Point hook that assures good hook penetration and will not open on the set and can...

Sweet Beaver 4.2 by Reaction Innovations

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Reaction Innovations has been able to perfect fantastic two and...

Super Speed Craw 4" Creature Bait by Zoom

Zoom took the Ultra-Vibe speed craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of water and at rest the claws stand up in a defensive posture to trigger strikes from trailing bass...

Super Slim 3.75" Spoons by Dreamweaver

The Super Slim is the result of Dreamweaver’s unfailing commitment to excellence. The product of rigorous research and testing, the SS is a versatile performer at all depths, and in all light conditions. The sleek, low profile design, and light...

Super Shad 3/8 oz Spinnerbait by Booyah Bait Co

The Booyah Super Shad sports a quad blade profile that mimics a school of fleeing bait fish, irresistible to big fish. Booyah's Super Shad is a spinnerbait is larger than other spinners but leaves the competition behind with its' unique four blade...

Super Glow Pre-Rigged Trolling Flies by Moonshine Lures

Moonshine Lures has a reputation for producing high quality Super-Glow products.  Their Super Glow Trolling Flies feature a color-coordinated flash skirt, Super Glow painted blade, beaded tail and leader, and VMC Hooks. These lures are designed to...

Super Fluke Jr 4" Soft Jerkbait by Zoom

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the...

Super Fluke 5.25" Soft Jerkbait by Zoom

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the...

Super Finesse 7" Worm by Strike King

Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Made out of a proprietary Elaztech material that offers a distinct floating...

Super Chunk Jr 2.75" Jig Trailers by Zoom

The Super Chunk Jr. combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator, now in a downsized package. Threaded on the back of a flipping or casting jig, it will raise up in the defensive posture of...

Super Chunk 3.5" Jig Trailers by Zoom

The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of a flipping or casting jig, it will raise up in the defensive posture of the favorite protein-packed meal...

StreakZ 5" ElaZtech Jerkbaits by Z-Man

Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ 5" will entice strikes from virtually every fresh- and saltwater species that swims. Super-durable ElaZtech construction helps them...

StreakZ 3.75" ElaZtech Jerkbaits by Z-Man

Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ 3.75" will entice strikes from virtually every fresh- and saltwater species that swims. Specially designed for finesse applications, this bait is superb for drop shotting...

Straight Up Jr 3/16 oz Vertical Jig by Lunkerhunt Lures

Lunkerhunt Straight Up Jigs are sticky sharp. Their patterns mimic baitfish closer than any other vertical jigs available. Work them aggressively for reaction strikes or slowly for feeding strikes. Straight Up Jigs catch fish under all types of fishing...

Straight Up 1/2 oz Vertical Jig by Lunkerhunt Lures

Lunkerhunt Straight Up Jigs are sticky sharp. Their patterns mimic baitfish closer than any other vertical jigs available. Work them aggressively for reaction strikes or slowly for feeding strikes. Straight Up Jigs catch fish under all types of fishing...

Steelshad XL 3/4 oz Blade Baits

The SteelShad is the most versatile lure on the market today! This dynamic blade imitates dying bait fish by swimming on either of its sides, on the surface, deep down or under weed and grass lines. No other blade can duplicate the intense vibration...

Steelshad Original 3/8 oz Blade Baits

The SteelShad is the most versatile lure on the market today! This dynamic blade imitates dying bait fish by swimming on either of its sides, on the surface, deep down or under weed and grass lines. No other blade can duplicate the intense vibration...

Standard 4" Moonshine Spoons

Moonshine Lures is a family owned and operated business. They produce high-quality super glow spoons for Salmon, Trout, Walleye and Striper. All spoons are hand-painted and inspected to ensure the highest quality. Moonshine's Standard spoons are 4"...

Standard DW 3.75" Spoon by Dreamweaver

The Dreamweaver regular or “DW” spoon is the benchmark for Great Lakes trolling spoons. Year after year it’s the spoon of choice for elite tournament fishermen and charter captains. There is no substitute when it comes to the fish...

Squadron 1/8 oz Umbrella Rig Accessory Kits by Strike King

The Squadron Umbrella Rig Accessory Kit comes with 5 KVD Perfect Plastic Swim-N-Shiners and 5 Squadron 1/8 oz Swimbait Jigheads. The SQUADRON Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are one of...

SplashBack Popper 70 2.75" Topwater Bait by 6th Sense Fishing

The 6th Sense SplashBack will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with ease, making 'walking...

Speed Glide 100 4" Swimbait by 6th Sense Fishing

The 6th Sense Speed Glide 100 was designed as an all purpose bait imitation. The natural action of the Speed Glide resembles a fleeing baitfish in distress and provides the option to jerk and pause or speed up the retrieve for an even more erratic action...