Lures

Thunder Cricket 3/8oz Vibrating Swim Jig by Strike King

The Thunder Cricket's innovative design uses strictly top-line components and provides maximum swimming action, flash, and thump, with a superior hookup ratio. Fished fast or slow, up high or down deep, the Strike King Thunder Cricket Swimjig is sure to...

Thunder Cricket 3/4oz Vibrating Swim Jig by Strike King

The Thunder Cricket's innovative design uses strictly top-line components and provides maximum swimming action, flash, and thump, with a superior hookup ratio. Fished fast or slow, up high or down deep, the Strike King Thunder Cricket Swimjig is sure to...

Thunder Cricket 1/2oz Vibrating Swim Jig by Strike King

The Thunder Cricket's innovative design uses strictly top-line components and provides maximum swimming action, flash, and thump, with a superior hookup ratio. Fished fast or slow, up high or down deep, the Strike King Thunder Cricket Swimjig is sure to...

The P-Wee 2.5" Ike-Con Worm

Perfect for Bluegill, Crappie and Perch the P-WEE Worm comes with two #8 hooks. The hook placed back in the tail increases the number of hook-ups for short strikes. 2-1/2" bait; 3 pre-rigged worms per package.

The Ike-Con Spots Weedless 6.25" Rigged Worm

Show them something different! Five HAND-POURED spots matched with a vibrant color, spiraling through the water, produces aggressive strikes. A secret among anglers for the past 20 years, fishing Spots during spring spawning time produces “TOAD” size...

The Ike-Con Spots 6.25" Rigged Worm

Show them something different! Five HAND-POURED spots matched with a vibrant color, spiraling through the water, produces aggressive strikes. A secret among anglers for the past 20 years, fishing Spots during spring spawning time produces “TOAD” size...

The Fluke 4" Soft Jerkbait by Zoom

The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put in on a dropshot, a shakey head, a belly-weighted hook or even a castable umbrella rig and choose a color to match the prevailing forage...

The Burner 3/8 oz Spinnerbait by Strike King

The Burner Spinnerbait is awesome! Featuring the new Raz-R-Blade High RPM blades that allow the bait to be burned just under the surface and keep the bait down and level to prevent the blades from blowing out. Compact, minnow shaped head design for...

The Burner 1/2 oz Spinnerbait by Strike King

The Burner Spinnerbait is awesome! Featuring the new Raz-R-Blade High RPM blades that allow the bait to be burned just under the surface and keep the bait down and level to prevent the blades from blowing out. Compact, minnow shaped head design for...

Tandem Blade 3/8 oz Spinnerbait by Booyah Bait Co

The BOOYAH Tandem Blade Spinnerbait is one of the finest spinnerbaits made today. Built tough, easy to fish, and with the superb action of its ultra-fine pure silicone skirt it's deadly effective in all waters. Features a willow blade on the pin and an...

Tandem Blade 1/4 oz Spinnerbait by Booyah Bait Co

Color for color, component for component, Booyah Tandem Blade Spinnerbait is one of the finest spinnerbaits made today. Built tough, easy to fish, and with the superb action of its ultra-fine pure silicone skirt, deadly effective in all waters. Features...

Tandem Blade 1/2 oz Spinnerbait by Booyah Bait Co

Color for color, component for component, Booyah Tandem Blade Spinnerbait is one of the finest spinnerbaits made today. Built tough, easy to fish, and with the superb action of its ultra-fine pure silicone skirt, deadly effective in all waters. Features...

Swing Impact Fat 5.8" Swimbait by Keitech

The Keitech 5.8-Inch FAT Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive...

Swing Impact Fat 4.8" Swimbait by Keitech

The Keitech 4.8"FAT Swing Impact has taken the Paddle tail swim bait to the next level. Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance and action. The most impressive feature...

Swing Impact Fat 3.8" Swimbait by Keitech

The Swing Impact FAT by Keitech features a fat body with strong swimming action. The ringed body moves more water to get a fishes attention, and gives it a texture that fish will hold onto after the bite. When rigged with an offset hook, the rings also...

Swing Impact Fat 3.3" Swimbait by Keitech

The Swing Impact FAT by Keitech features a fat body with strong swimming action. The ringed body moves more water to get a fishes attention, and gives it a texture that fish will hold onto after the bite. When rigged with an offset hook, the rings also...

Swing Impact Fat 2.8" Swimbait by Keitech

The Swing Impact FAT by Keitech features a fat body with strong swimming action. The ringed body moves more water to get a fishes attention, and gives it a texture that fish will hold onto after the bite. When rigged with an offset hook, the rings also...

Swimmin' Super Fluke Jr. 4" Swimbait by Zoom

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail and in a downsized package. You can fish it like its predecessor, with a swoop and glide motion, or wind it steadily and feel it pulse like a spinnerbait...

Swimmin' Super Fluke 4.5" Swimbait by Zoom

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a swoop and glide motion, or wind it steadily and feel it pulse like a spinnerbait. It’s great by...

Swimmin' Chunk 3" Jig Trailers by Zoom

Zoom’s Swimmin’ Chunk takes the traditional body of a chunk-style jig trailer and adds two hyper curly tails to the back, giving additional bulk and extreme movement to your flipping jig, swim jig or even buzzbaits and spinnerbaits. Whether...

Swim'n Caffeine Shad 4" Swimbait by Strike King

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made with Strike King's Perfect Plastic formulation, the KVD Swim'n Caffeine...

Swim Jig 3/8 oz by Picasso Lures

The Picasso Swim Jig features our popular Smart Mouth head design which provides a subtle "wobble" that fish can not resist. Built around a 5/0 Mustad 3X Strong Ultra Point hook that assures good hook penetration and will not open on the set and can...

Sweet Beaver 4.2 by Reaction Innovations

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Reaction Innovations has been able to perfect fantastic two and...

Super Speed Craw 4" Creature Bait by Zoom

Zoom took the Ultra-Vibe speed craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of water and at rest the claws stand up in a defensive posture to trigger strikes from trailing bass...