Lures

Fat Ika 4" Tube Bait by Gary Yamamoto

Don’t let looks deceive you – the Ika isn’t your run-of-the-mill tube bait. Featuring a grub-style body and a tube-style skirt, the Ika can offer tons of rigging possibilities to fit any scenario. Pitch or flip a Fat Ika and...

KVD Baby Sexy Frog 5/16 oz Topwater Bait by Strike King

The KVD Baby Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King. Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers'...

Action Fly Trolling Flies by Dreamweaver

The Dreamweaver Action Fly is synonymous with Great Lakes Fishing. It’s used in every port on the Great Lakes, by hobby fishermen, tournament fishermen, and charter captains, and it produces. Results are unmistakable. The Action Fly is a consistent...

Saucy Swimmer 3.8" Swimbait by Googan Baits

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

Saucy Swimmer 3.3" Swimbait by Googan Baits

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

Rover 98 Topwater Bait by River2Sea

When Scott Martin won the 2011 Forrest Wood Cup, the Rover played an important role in producing key fish that helped him close out the $600,000 victory. Martin has taken the already dynamic walking bait and added his hand tuned effects to create a...

Z-Too 5" Soft Jerkbait by Strike King

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait,...

YUMbrella Rig by Yum

The YUMbrella Rig is the most advanced multi-lure on the planet. This 7" Multi-Swimming 5-wire rig is part of the Bait School Technology phenomenon. Rig it with 5 jig heads and swimbaits to mimic a realistic school of baitfish. 7" rig. One rig per...

Dinger Worm 5" Stick Bait by Yum

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

Dinger Worm 4" Stick Bait by Yum

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

Yellow Magic 1/4 oz Japanese Topwater Popper

The Yellow Magic Topwater Poppers are premier Japanese-designed topwater baits, crafted using cutting edge techniques and meticulous attention to detail. The result is baits that are known throughout the bassin’ world for their incredible balance and...

Yellow Magic 1/2 oz Japanese Topwater Popper

The Yellow Magic Topwater Poppers are premier Japanese-designed topwater baits, crafted using cutting edge techniques and meticulous attention to detail. The result is baits that are known throughout the bassin’ world for their incredible balance and...

Jitterbug XL 4.5" G700 Topwater Bait by Arbogast

The Arbogast Jitterbug XL is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic,...

X-Rap XR10 4" Jerkbait by Rapala

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

X-Rap XR08 3-1/8" Jerkbait by Rapala

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Wormburner Trolling Harness by Dreamweaver

The Dreamweaver Wormburner is the only live bait harness that can be trolled with crankbaits and spoons. Fish it in conjunction with all types of baits. Unlike other crawler harnesses that have to be trolled at very low speeds, the Wormburner can be...

Worden's X4 2-1/2" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in a variety of colors, the FlatFish is more versatile than ever. No matter...

Worden's U20 3-1/4" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in a variety of sizes and colors, the FlatFish is more versatile than ever...

Worden's T4 3-1/2" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in 7 sizes and a variety of colors, the FlatFish is more versatile than ever...

WildEye Live Sunfish Swimbait by Storm Lures

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic...

WildEye Live Minnow Swimbait by Storm Lures

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic...

WildEye Live Bluegill Swimbait by Storm Lures

The most realistic series of baits available. Internally weighted bodies create an incredibly life-like swimming action. The realistic color patterns and shapes of these baits are backed up with 3D holographic WildEye®, holographic swimmin' flash...

Whopper Plopper 90 3.5" Topwater Bait by River2Sea

Whopper Plopper 90 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components...

Whopper Plopper 190 7.5" Topwater Bait by River2Sea

River2sea's Whopper Plopper 190, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at a variety of retrieve speeds and depths. The...