Lures

Buzz Plug Jr. G935 (5/8 oz, 2-3/8") by Arbogast

The Buzz Plug Jr. is a downsized version of the original Buzz Plug, a unique lure that combines the best characteristics of a buzzbait and a floating topwater lure. This near-weedless floating lure features a built-in wobbling motion when retrieved at a...

Jitterbug Clicker 3" G655 Topwater Bait by Arbogast

Well respected as THE topwater lure for night fishing, the Jitterbug has proven its power to ignite explosive strikes throughout the day. First introduced in 1937, Fred Arbogast’s Jitterbug received its patent in 1940, one of the few early lures to be...

Swimming Senko 5" Paddle Tail Swimbait by Gary Yamamoto

A favorite in the fishing industry is the Senko, the addition of a paddle tail allows for the weightless rigging with an extra kick. Slow retrieve allows the paddle tail to put out more vibration in the water to intice those finicky fish. Whether you are...

Zako 4" Swimbait by Gary Yamamoto

The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip. ”I wanted a lure to mimic a bluegill or a shad,...

Grassmaster 3/4 oz Weed Jig by All-Terrain Tackle

Do you fish heavy weeds, grass mats or hydrilla? Or is it hyacinths, lily pads, bulrushes and milfoil? Wherever you have bass using weeds for cover you can fish the Grassmaster Weed Jig. The Grassmaster is built on a super-sharp and 2X strong hook for...

Fat Ika 4" Tube Bait by Gary Yamamoto

Don’t let looks deceive you – the Ika isn’t your run-of-the-mill tube bait. Featuring a grub-style body and a tube-style skirt, the Ika can offer tons of rigging possibilities to fit any scenario. Pitch or flip a Fat Ika and...

KVD Baby Sexy Frog 5/16 oz Topwater Bait by Strike King

The KVD Baby Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King. Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers'...

Action Fly Trolling Flies by Dreamweaver

The Dreamweaver Action Fly is synonymous with Great Lakes Fishing. It’s used in every port on the Great Lakes, by hobby fishermen, tournament fishermen, and charter captains, and it produces. Results are unmistakable. The Action Fly is a consistent...

Saucy Swimmer 3.8" Swimbait by Googan Baits

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

Saucy Swimmer 3.3" Swimbait by Googan Baits

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

Rover 98 Topwater Bait by River2Sea

When Scott Martin won the 2011 Forrest Wood Cup, the Rover played an important role in producing key fish that helped him close out the $600,000 victory. Martin has taken the already dynamic walking bait and added his hand tuned effects to create a...

Z-Too 5" Soft Jerkbait by Strike King

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait,...

YUMbrella Rig by Yum

The YUMbrella Rig is the most advanced multi-lure on the planet. This 7" Multi-Swimming 5-wire rig is part of the Bait School Technology phenomenon. Rig it with 5 jig heads and swimbaits to mimic a realistic school of baitfish. 7" rig. One rig per...

Dinger Worm 5" Stick Bait by Yum

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

Dinger Worm 4" Stick Bait by Yum

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

Yellow Magic 1/4 oz Japanese Topwater Popper

The Yellow Magic Topwater Poppers are premier Japanese-designed topwater baits, crafted using cutting edge techniques and meticulous attention to detail. The result is baits that are known throughout the bassin’ world for their incredible balance and...

Yellow Magic 1/2 oz Japanese Topwater Popper

The Yellow Magic Topwater Poppers are premier Japanese-designed topwater baits, crafted using cutting edge techniques and meticulous attention to detail. The result is baits that are known throughout the bassin’ world for their incredible balance and...

Jitterbug XL 4.5" G700 Topwater Bait by Arbogast

The Arbogast Jitterbug XL is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic,...

X-Rap XR10 4" Jerkbait by Rapala

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

X-Rap XR08 3-1/8" Jerkbait by Rapala

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Wormburner Trolling Harness by Dreamweaver

The Dreamweaver Wormburner is the only live bait harness that can be trolled with crankbaits and spoons. Fish it in conjunction with all types of baits. Unlike other crawler harnesses that have to be trolled at very low speeds, the Wormburner can be...

Worden's X4 2-1/2" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in a variety of colors, the FlatFish is more versatile than ever. No matter...

Worden's U20 3-1/4" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in a variety of sizes and colors, the FlatFish is more versatile than ever...

Worden's T4 3-1/2" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in 7 sizes and a variety of colors, the FlatFish is more versatile than ever...