Lures

Wake Shad 4" Jointed Wake Bait by Strike king

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless...

Utility 3/8 oz Jig by VMC

Forged Round Bend Hi Carbon Steel Black Nickel Hook with a Needle Point. Universal Jig Head Design For Penetrating Cover with a Nylon Weed Guard. Stainless Plastics Keeper with a Single Rattle. 60° Rotated Jig Eye. Premium Silicon Full Skirt with Pro...

Utility 1/2 oz Jig by VMC

Forged Round Bend Hi Carbon Steel Black Nickel Hook with a Needle Point. Universal Jig Head Design For Penetrating Cover with a Nylon Weed Guard. Stainless Plastics Keeper with a Single Rattle. 60° Rotated Jig Eye. Premium Silicon Full Skirt with Pro...

Furenzy Mouse 3" Hollow Body Topwater Bait by Lunkerhunt

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision and featuring Lunkerhunt's proprietary AquaFur technology, this bait combines lifelike realism with...

Furenzy Mouse 2" Hollow Body Topwater Bait by Lunkerhunt

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision and featuring Lunkerhunt's proprietary AquaFur technology, this bait combines lifelike realism with...

Ito Shiner 4.5" Jerkbait by Megabass

From the personal tackle box of Yuki Ito comes the megabass Ito shiner, the handmade jerkbait that inspired the world-renowned vision oneten lure.  Worked like a traditional jerkbait, megabass Ito shiner darts up to 30% farther and harder...

Magdraft 5" Swimbait by Megabass

Weighing in at 3/4oz and a snack-sized 5in, the Magdraft 5" swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivates trophies around the world. With a medium-slow to medium-fast retrieve, the Magdraft’s tail kicks...

Panorama 5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Panorama 3.5" Soft Jerkbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Hover Minnow 2.75" Soft Jerkbait by Great Lakes Finesse

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Moping, Mid-Strolling and Hover Strolling techniques have...

Addicted Walleye 1 oz Death Spinner by Mustad

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Tungsten ChatterBait Elite EVO 1/2 oz Bladed Jig by Z-Man Fishing

Concepted and chiseled to delve deeper in the water column— thanks to its compact, heavy metal tungsten head— the Tungsten ChatterBait Elite EVO features the same award-winning DNA as the original. A low-profile, high-density 96-percent...

Tungsten ChatterBait Elite EVO 3/8 oz Bladed Jig by Z-Man Fishing

Concepted and chiseled to delve deeper in the water column— thanks to its compact, heavy metal tungsten head— the Tungsten ChatterBait Elite EVO features the same award-winning DNA as the original. A low-profile, high-density 96-percent...

Shadtron LT 4.5" Slow Sinking Swimbait by Z-Man Fishing

A true-to-nature shad profile swimbait, the Shadtron LT features a pioneering over/under line-through harness that allows for both top hook rigging with an included single hook or belly rigging with a treble hook (not included.) Propelled by a rounded,...

Guppy GrubZ 2" Micro Finesse Bait by Z-Man Fishing

For its 10X Tough ElaZtech durability alone, the 2” Micro Finesse Guppy GrubZ might be the most valuable crappie-sized twister tail bait ever made. Each individual bait is literally capable of catching multiple limits of panfish without sacrificing...

ChatterShad 3.5" ElazTech Bait by Z-Man Fishing

An energetic ChatterBait trailer design, the slim baitfish-profile ChatterShad sports a broad, razor-thin fan tail that enables its authentic tail-flapping action—augmented by its soft ElaZtech composition and slender segmented baitfish body. The...

ChatterShad 4.5" ElazTech Bait by Z-Man Fishing

An energetic ChatterBait trailer design, the slim baitfish-profile ChatterShad sports a broad, razor-thin fan tail that enables its authentic tail-flapping action—augmented by its soft ElaZtech composition and slender segmented baitfish body. The...

Drop KickerZ 3.5" Swimbait by Z-Man Fishing

Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man Drop KickerZ is a sneaky little trick for forward-facing sonar applications as well as dropshot- or Ned rigging and hover strolling. The 10X Tough ElaZtech bait’s rounded,...

Graph ShadZ 1/4 oz Pre-Rigged Swimbait by Z-Man Fishing

Designed to reflect a vibrant sonar signal, appealing to challenging bass with its realistic profile. It's pre-rigged jig and ElaZtech softbait feature a line-through jighead and recessed line tie for a consistent, balanced presentation. The lure reaches...

Crawler Harness #4 Colorado Blade by Lindy

Holographic blades emulate primary baitfish patterns, while hand-selected Lindy Bead patterns match the secondary color hues that trigger feeding instincts. These dependable harnesses are hand-tied with 72-inches of 14-lb fluorocarbon line. To prevent...

Perfect 10 Rogue 5.5" Jerkbait by Smithwick

The Smithwick Perfect 10 Rogue dives when twitched and produces that deadly “Rogue Roll” that has been the downfall of so many gamefish. (The Rogue Roll is unique to this jerkbait and describes the way the bait rolls side-to-side while...

Flash Point 4.25" Jerkbait by Booyah Bait Co

The engineering prowess of Booyah Bait co. is proud to announce their greatest innovation to date, the Flash Point jerkbait! Booyah pro staff members have demanded a top-notch jerkbait for use on Live Sonar for many years and it is time to deliver the...

Level Minnow Plus 1/2 oz Jerkbait by Raid Japan

The Level Minnow Plus is a mid-runner model designed to trace in the 2m range. With the exceptional capabilities of the Level Minnow series, it allows the angler to reach down a little further. While the original Level Minnow has a maximum dive depth of...

Mr. Crappie Teen-Zee Slabalicious 1.5" Swimbaits by Strike King

Bringing all of the visual appeal and vibrating action of the original Slabalicious into a Teen-Zee size, the Mr. Crappie® Teen-Zee Slabalicious is the pint-sized powerhouse that you need on your boat deck. The paddle tail creates distinctive...