Lures

Crappie Magnet Roo Micro Shad by Leland's Lures

The Crappie Magnet Roo is a small profile and split tail bait that mimics a tiny shad. The unique pouch in the belly is specially designed to hold scent - Crappie Magnet Slab Bites fit perfectly. For best results pair with a jig...

Dropkick Shad 2.75" Swimbait by Great Lakes Finesse

The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse swimbait category. This bait is extremely versatile, allowing it to be fished on a drop shot, on a jig head as a swimbait, or as...

Ned Bug 2.3" Finesse Jig Trailer by Great Lakes Finesse

Designed to pair perfectly with the Great Lakes Finesse Ned Head, the Ned Bug is intended to be fished like a normal Ned bait but with a unique fish-catching profile. When the Ned Bug is threaded onto the Ned Head, the hook is 80% hidden inside the slit...

Bottom Blade 1/2 oz Blade Bait by SteelShad Lures

The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design...

TRD FattyZ 3.25" ElaZtech Worm by Z-Man

The Z-Man 3.25” TRD FattyZ offers a tantalizing, slinky-like action with its wagging tail, slender midsection, and meatier posterior. Designed with a flat underside for subtle gliding, it pairs well with Finesse ShroomZ and NedlockZ jigheads. Made...

Limit Worm 4" Bait by Quiet Cove

Quiet Cove's Limit Worm is designed to catch limits of walleye, with a flat paddle tail for action they can't resist. This versatile bait works great for a variety of species and presentations, and is made with high quality materials in the most popular...

Wingman 4.5" Mirage-X Finesse Bait by Nomad Design

Introducing the Wingman, an extremely unique bait designed to take your fishing to the next level. Featuring a split-style tail that can be adjusted to control the amount of action, the Wingman allows you to customize its movement based on the...

Wingman 3.75" Mirage-X Finesse Bait by Nomad Design

Introducing the Wingman, an extremely unique bait designed to take your fishing to the next level. Featuring a split-style tail that can be adjusted to control the amount of action, the Wingman allows you to customize its movement based on the...

Vertrex Max 95 Vibe 3.75" Lipless Crankbait by Nomad Design

The Vertrex Max soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to the fish faster. Fitted with ultimate BKK hooks so you can fish it straight out of the box.Ideal for...

PowerBait MaxScent 3.5" Stank Bug Creature Bait by Berkley

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of crawfish imitating authority, the Stank-Bug crosses the...

KVD Ocho 6" Worms by Strike King

The Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths...

6XD Elite Xtra Deep Crankbaits by Strike King

Masterfully charging into territories other crankbaits fail to reach, Strike King’s 6XD Elite Crankbait dives deeper and moves faster to accomplish the right wobble and erratic action necessary to entice forceful bites from the depths. This...

NEW Z-Too 4" Soft Jerkbait by Strike King

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait, the...

Spectre Minnow 4" Mirage-X Finesse Bait by Nomad Design

The Spectre Minnow is a Finesse paddle tail with superb wiggle along the body and head, with just enough roll to create flash from the Mirage-X foil system in the belly. Incredible action at super low or medium retrieve speeds. Constructed from super...

Spectre Minnow 3.25" Mirage-X Finesse Bait by Nomad Design

The Spectre Minnow is a Finesse paddle tail with superb wiggle along the body and head, with just enough roll to create flash from the Mirage-X foil system in the belly. Incredible action at super low or medium retrieve speeds. Constructed from super...

Fallout Minnow 4.25" Adjusta-Ball Finesse Bait by Nomad Design

The Fallout Minnow is the most versatile minnow you have ever fished. Sink it level and natural and watch the spear taildesign entice fussy fish. Twitch it like a minnow and watch it dance side to side. Slow roll it and the seductive side to sideswimming...

Delta Minnow 4.5" Adjusta-Ball Finesse Bait by Nomad Design

The Delta Minnow brings the action at super slow speeds and minimal rod action to keep it in the zone longer. The lipped design creates a soft jerkbait style minnow that will twitch 180 degrees side to side with a slight downward motion. It can be made...

Cobra Shad 4.5" Adjusta-Ball Finesse Bait by Nomad Design

The Cobra Shad is has a unique upward “jumping” action when given the smallest twitch. Fish it weedless on the bottom, or mid-water, the Cobra has maximum action with minimum rod movement for the ultimate finesse presentation. The...

Wake Shad 4" Jointed Wake Bait by Strike king

A classic makes its comeback – Strike King’s tried and true Wake Shad returns with a vengeance. Strike King pioneered the introduction of the jointed wake-style bait innovation to the market, leading with the original Wake Shad. This timeless...

Utility 3/8 oz Jig by VMC

Forged Round Bend Hi Carbon Steel Black Nickel Hook with a Needle Point. Universal Jig Head Design For Penetrating Cover with a Nylon Weed Guard. Stainless Plastics Keeper with a Single Rattle. 60° Rotated Jig Eye. Premium Silicon Full Skirt with Pro...

Utility 1/2 oz Jig by VMC

Forged Round Bend Hi Carbon Steel Black Nickel Hook with a Needle Point. Universal Jig Head Design For Penetrating Cover with a Nylon Weed Guard. Stainless Plastics Keeper with a Single Rattle. 60° Rotated Jig Eye. Premium Silicon Full Skirt with Pro...

Furenzy Mouse 3" Hollow Body Topwater Bait by Lunkerhunt

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision and featuring Lunkerhunt's proprietary AquaFur technology, this bait combines lifelike realism with...

Furenzy Mouse 2" Hollow Body Topwater Bait by Lunkerhunt

Introducing the Furenzy Mouse – the ultimate hollow body topwater bait designed to revolutionize your fishing experience. Crafted with precision and featuring Lunkerhunt's proprietary AquaFur technology, this bait combines lifelike realism with...

Ito Shiner 4.5" Jerkbait by Megabass

From the personal tackle box of Yuki Ito comes the megabass Ito shiner, the handmade jerkbait that inspired the world-renowned vision oneten lure.  Worked like a traditional jerkbait, megabass Ito shiner darts up to 30% farther and harder...