Lures

Banger 2.25" Square Bill Crankbait by Googan Squad

The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent...

Grass Hero 3/8 oz Swim Jig by Googan Squad

When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a...

Zinger 3/8 oz Spinnerbait by Googan Squad

The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a...

Zinger 1/2 oz Spinnerbait by Googan Squad

The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a...

Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad

The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting...

Sukoshi Bug 2.5" Finesse Creature Bait by 10,000 Fish

The Sukoshi Bug from 10,000 Fish is a minimalist, finesse creature bait. The design features a ribbed body made from Stretch-X Plastic, topped off with 6 flapping appendages near the head. The downsized body and tantalizing appendages will make it your...

Z Craw 4.5" Creature Bait by Zoom

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

Addicted Sink It 1/16 oz Jig by Mustad

Using Mustad Ultrapoint technology and UV fibers, the Addicted Sink It Series is a one-of-a-kind bead jig built with a smaller profile that mimics the look of a salmon egg, making it perfect for targeting salmon, steelhead, and trout. Features: 4.3...

Sniper Goby 3.25" Dropshot Bait by Tactical Fishing Gear

When gobies are on the menu, the Tactical Fishing Gear Sniper Goby should be in your arsenal. Whether you are target shooting fish using your electronics or fishing in areas where gamefish are actively feeding on gobies, the Sniper Goby should be your...

Drop Worm 4" Dropshot Bait by Great Lakes Finesse

Most dropshot worms on the market simply underperform. They look great in the package, but put them in the water and they fall tail first towards the bottom. The GLF Drop Worm stands perfectly perpendicular to your line, resulting in incredible lifelike...

Flat Cat 2.25" Dropshot Bait by Great Lakes Finesse

The ultimate super finesse dropshot bait. A thin tail provides maximum movement from a deadstick style presentation, and the body profile mimics a baby catfish, or small goby in the water or on the bottom. This bait is best fished as a dropshot, or...

Snack Craw 2.1" Bait by Great Lakes Finesse

It has been proven the most effective craw-style baits are basic, with few appendages and limited action. The Great Lakes Finesse Snack Craw has been designed with that in mind, and with a single purpose - to catch fish.  Originally intended as a...

Rip-N-Glide 3" Jig by Walleye Nation Creations

Through the ice or in open water, the Walleye Nation Rip-N-Glide delivers a unique darting action that triggers fish to respond, whether they're hungry or not. Darts up and out on the upstroke, then glides smoothly down to a full stop as the rod tip is...

Rip-N-Glide 2.5" Jig by Walleye Nation Creations

Through the ice or in open water, the Walleye Nation Rip-N-Glide delivers a unique darting action that triggers fish to respond, whether they're hungry or not. Darts up and out on the upstroke, then glides smoothly down to a full stop as the rod tip is...

Tumbler Spoon 1/12 oz Kits 3pk by VMC

The VMC Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative fish...

Tingler Spoon 3/16 oz by VMC

The VMC Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Large holographic eye, wide variety of holographic attractor and live baitfish patterns increase your...

Flash Champ Spoon 1/32 oz by VMC

When conditions call for both brawn and beauty the VMC Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage continuous attacks by large game fish or schools of aggressive panfish. Beveled edges and tapered design offer an...

Flash Champ Spoon 1/16 oz by VMC

When conditions call for both brawn and beauty the VMC Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage continuous attacks by large game fish or schools of aggressive panfish. Beveled edges and tapered design offer an...

KVD Elite 300 Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 300 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

WNC Lil Reaper 3.5" Jerkbait by Walleye Nation Creations

Troll your way to more and bigger fish with the “WNC Reaper” and it's little brother the "LIL Reaper" from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a...

Boogie Shad 2" Crankbait by Walleye Nation Creations

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Chick Magnet Flatside Crankbait by Strike King

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the Chick Magnet flat-sided crankbait. Partnering with Strike...

Gulp! Alive! 1" Cricket Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Floating Salmon Eggs by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Imitates real salmon eggs Durable, easy to maintain, and ready to fish when you are