Lures

Flat Sided Shad 3.5" BaitFuel Worm by Netbait

The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop shot hooks more plastic to hang onto. The nub head is seamlessly integrated into an elongated and tapered body design that delivers incredible...

BaitFuel 4" Supercharged Tubes by Netbait

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse...

Ion 5" BaitFuel Supercharged Soft Stick Bait by Netbait

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

PowerBait 3/4" Action Waxies by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Sprayin' Shad 2-3/8" Finesse Popper by Mach Baits

The unique open gill design of the 1/4 oz. Sprayin’ Shad allows water to pass through the body of the lure, producing an unbelievable spray and bubble trail. Twitch slowly with a low rod tip, and watch it spray like no other popper...

Slack Jaw 1/2 oz Lipless Crankbait by Mach Baits

Mach Baits' Slack Jaw is a 1/2 oz. lipless crankbait with multiple line ties to vary the retrieval depth — use the forward tie for greater depth and the back tie for targeting shallow fish. Featuring a unique bill design and rattle chamber...

Machshad 90 Jointed Swimbait by Mach Baits

The MachShad 90 is a 7/16 oz. lipless multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Featuring a sound chamber that emits a powerful rattle when burned at fast speeds. Unbelievable swimming action, with vibration...

Ned Senko 3" Floating Worms by Gary Yamamoto

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Fox Shot 3" Drop Shot Bait by Rabid Baits

The Fox shot features a scented, salted sinking body with a specific slow sink rate and a buoyant imbedded 1/2 inch piece of rabbit fur for a tail.  This allows the Fox Shot to sit horizontally in the water when rigged on a drop shot but also...

Senko 5" Worms Bulk 50-Pack by Gary Yamamoto

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of imposters, but nothing beats the original...

Mr. Crappie Shadpole 2" Soft Swimbait by Strike King

Strike King & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! The Shadpole Soft...

Tour Grade 1/2 oz Skipping Jig by Strike King

The Strike King Tour Grade Skipping Jig turns up the heat at your favorite fishing spot. Designed from scratch by pro angler Andy Montgomery, this performance skipping jig is built around a unique flat-sided head shape that glances lightly off the...

Tour Grade 3/8 oz Skipping Jig by Strike King

The Strike King Tour Grade Skipping Jig turns up the heat at your favorite fishing spot. Designed from scratch by pro angler Andy Montgomery, this performance skipping jig is built around a unique flat-sided head shape that glances lightly off the...

Azuma Z Boss 6 Crankbait by Profound Outdoors

Designed by one of the most dominant crankbait anglers of all time and Major League Fishing Pro, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to...

Hybrid Hunter Shallow Crankbait by Strike King

Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility...

Rattlin' Rage Craw 4" Creature Bait by Strike King

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful...

Rage Scounbug 3.5" Creature Bait by Strike King

The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a life-like, natural action and six legs for a realistic crawfish appearance. This junior sized...

KVD 6" Filler Worms by Strike King

The Strike King Filler Worm is a 6-inch worm that is designed to be fished for a finesse presentation, featuring a wide head for added durability, increasing the strength of the plastic to last for multiple fish catches. Strike King has engineered the...

Sleeper Craw 3" Pre-Rigged Crawfish by Megabass

The long-awaited, bottom-scuttling stealth craw has arrived. The Megabass Sleeper Craw harnesses the revolutionary performance of the sleeper series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid...

Gulp! 1" Crickets by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike detail imitates natural prey Durable, easy to maintain, and ready to fish when you...

Gulp! Alive! 7" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive! SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on crawler...

Gulp! Alive! 4" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on...

Gulp! 1.5 oz Maggots Jar by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

PowerBait MaxScent 7" Magnum Hit Worm by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...